Translation, Beats by Dre unveil powerful Black culture ad

Translation, Beats by Dre unveil powerful Black culture ad | Arts & Letters, ESPN show "There's No Place Like Sports" | Havas NY, BNY Mellon create ad for "podfasters" Created for {EMAIL} | [Web Version]( November 13, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Translation, Beats by Dre unveil powerful Black culture ad]( [Translation, Beats by Dre unveil powerful Black culture ad]( (Beats by Dre/YouTube) Translation's two-minute spot for Beats by Dre shows various Black public figures while musician Tobe Nwigwe reads a poem written by Lena Waithe that asks, "You love Black culture, but do you love me?" The ad is running across Instagram, YouTube, Apple Music, and NFL and NBA programming, and Translation CEO Steve Stoute says, "The influence of Black culture extends beyond their demographic, and yet their voices are often muted when it comes to attribution and opportunities." Full Story: [Ad Age (tiered subscription model)]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The loop isn’t closed until you see a sale. We believe it — and we stand by it. Because closing the loop on ad spend to sales? It's why we exist. See how we're changing media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Arts & Letters, ESPN show "There's No Place Like Sports"]( Arts & Letters Creative Co. created the fifth spot in ESPN's "There's No Place Like Sports" campaign, which debuted during "Monday Night Football" and shows how fans have rallied to support their teams during the pandemic. "This piece is a hat tip to fans and their commitment to sports," says ESPN's Seth Ader. Full Story: [Muse by Clio]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Havas NY, BNY Mellon create ad for "podfasters"]( Havas New York created an ad for BNY Mellon during the Economist's "Money Talks" podcast that taps into the "podfasting" trend, where listeners finish the podcasts sooner by speeding up the sound. The placement slowed down a 15-second ad to 30 seconds so it would sound normal for "podfasters," and Havas New York's Nick Elliott explains, "Because the ad is in service of BNY Mellon's 'Consider Everything' brand platform, which is all about finding value in different perspectives, we believe this execution becomes a nice conceptual fit." Full Story: [Muse by Clio]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A $143 Billion Missed Opportunity Want to hold the attention of Gen Z for longer than 8 seconds? Our report outlines everything you need to know about their interests and what they care about using observed online behavior and their consumptions habits. [Check out the Report]( ADVERTISEMENT: [] Agency Insider [] [What Motive's Elyssa Seidman learned from being a mentor]( Motive's Elyssa Seidman writes about what she has gained from being a mentor during a Griffin Farley's "Beautiful Minds" virtual boot camp for emerging strategists. "Every piece of feedback that I gave, I applied to myself. I could see the foundational building blocks of strategy fortifying my daily work," Seidman writes. Full Story: [Adweek (tiered subscription model)]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Media Lab's Rosenbaum talks emerging media, tech talent]( NYC Media Lab's Steven Rosenbaum talks about the partnership among New York universities that is training up-and-coming talent in media and technology, and discusses trends in the industry. "I think you're going to see a growing demand for developers, designers, writers, creators in 3D and VR, and people who have a creative mix of stories to tell, and new visual ways to tell them," Rosenbaum says. Full Story: [MediaPost Communications]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: Featured Content Sponsored content from [Twitter]( [5 insights from the back-to-school conversation]( back to school this year is unlike any other. Conversations about buying pencils and shoes are down, while talk about what computers and sweatpants to get are rising. [See how the back-to-school conversation on Twitter is impacting shopping trends and what brands can do about it.](   [LinkedIn]( [Twitter]( [Facebook]( [Brands take note: Co-viewing is having a moment]( may be apart, but they're coming together on Twitter to watch and talk about the biggest cultural moments of the year. In fact, 44% of people say their use of Twitter while watching TV has increased since March. [Here's why your brand needs to be part of the conversation.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [OMD wins media AOR for Georgia-Pacific]( Omnicom Media Group's OMD has won US media agency of record for Georgia-Pacific, replacing incumbent Publicis Groupe's Zenith after a four-month review. "With its portfolio of trusted consumer brands, Georgia-Pacific is ideally positioned to continue to drive growth in a time of great disruption -- and OMD has the people, products and technology to help them make the most of this opportunity," says OMD's George Manas. Full Story: [Adweek (tiered subscription model)]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Droga5 becomes creative AOR for Lululemon]( Ad Age (tiered subscription model) (11/12) [] - [Deadra Rahaman named to lead brand strategy for Huge Midwest]( Adweek (tiered subscription model) (11/12) [New Report: Creative Advertising Technologies]( Innovid was named a leader and recognized as having "among the strongest tech and tech innovation" in "The Forrester Wave™: Creative Advertising Technologies, Q4 2020" report. See how creative ad tech vendors stack up. [View the report.]( ADVERTISEMENT: [] Media & Technology Trends [] [LinkedIn admits to metrics problems, issuing refunds]( LinkedIn admits to metrics problems, issuing refunds (Pixabay) LinkedIn has pledged to give 418,000 of its platform advertisers refunds after learning of technical problems during the past two years that produced inflated metrics and overcharging for campaigns. LinkedIn says the impact for 90% of its customers was less than $25, that the Media Rating Council is conducting an audit and it is working with third-party verification firm Moat to improve measurement systems. Full Story: [Ad Age (tiered subscription model)]( (11/12), [Social Media Today]( (11/12), [Adweek (tiered subscription model)]( (11/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Press Releases Sponsored Content [Independents JUST and Enigma Launch Just Global]( [Post a Press Release]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] What is uttered is finished and done with. 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