Agency leaders on the pandemic's effect on young talent

Where Eagles Dare, Phyllis from "The Office" get crafty | Fallon creates "Deep Fried Turkey Pillow" for Arby's | The Martin Agency gets quirky for Happy Egg Created for {EMAIL} | [Web Version]( November 11, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Where Eagles Dare, Phyllis from "The Office" get crafty]( [Where Eagles Dare, Phyllis from "The Office" get crafty]( (Joann Fabric and Craft Stores/YouTube) Where Eagles Dare created a "Working from Home with Phyllis" campaign for crafts retailer Joann, which features "The Office" character Phyllis in a series of social videos that show her crafting gifts while a cardboard cutout takes her place for work video calls. The series features guest appearances from craft influencers, and shorter versions of the spots are running across national and streaming TV. Full Story: [MediaPost Communications]( (11/10), [Marketing Dive]( (11/9), [Ad Age (tiered subscription model)]( (11/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media is changing. Let’s change media for good. We believe media works best when it works in everyone's best interest. It's the idea we built our company on. And right now, it's more important than ever. We're harnessing the power of empathy, data, and transparency to change media for good. For everyone. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Fallon creates "Deep Fried Turkey Pillow" for Arby's]( [Fallon creates "Deep Fried Turkey Pillow" for Arby's]( (Arby's/YouTube) Fallon, Edelman and Moxie created a campaign for Arby's "Deep Fried Turkey Pillow," with creative from Fallon that includes an infomercial-type spot that shows how people can wear the pillow to nap anywhere after their Thanksgiving dinner. The pillow has sold out twice, but fans can enter to win one at a dedicated site, and the campaign includes augmented reality filters on Instagram and Snapchat to enable people to try it on virtually. Full Story: [Ad Age (tiered subscription model)]( (11/9), [Campaign US (tiered subscription model)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The Martin Agency gets quirky for Happy Egg]( [The Martin Agency gets quirky for Happy Egg]( (Happy Egg/YouTube) The Martin Agency created a brand refresh for the Happy Egg Co. that includes an updated logo and quirky creative featuring a talking mug named "Muggsy" with scenes such as a tattooed chicken and a wolf serving pancakes to a pig and bacon. "We made all this work in just over a month with teams all over the world in 'these times,' which is crazy looking back on," says The Martin Agency's Adam Stockton. Full Story: [MediaPost Communications]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Hold Gen Z Attention Longer Than 8 Seconds This generation represents $143 billion in purchasing power, right now. Win them over today and you could gain lifelong fans. Lose them to a competitor, and you'll feel that sting for years to come. We've gathered everything you need to know. [Grab the Report]( ADVERTISEMENT: [] Agency Insider [] [Cossette CCO on going back to values]( Peter Ignazi, global chief creative officer at Cossette, writes about the effect of the agency's fast growth, trying to fix the problem by creating a hierarchy before finally going back to what makes things work -- values. "We needed to look deeply at ourselves. We needed to really look at what got us to success in the first place," Ignazi writes. Full Story: [Muse by Clio]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency leaders on the pandemic's effect on young talent]( Seventy-three percent of agency and media leaders say the pandemic is making it more difficult for young talent to break into the industry and progress and 50% say they've cut the number of work placements available at their company, according to a Campaign survey. "I feel they will suffer most in terms of their learning journey," Havas Media Group's Stephanie Marks says of junior staff. Full Story: [Campaign US (tiered subscription model)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [New Report: U.S. Fall Video Benchmarks]( Ready or not, 2020 has pushed us into the streaming-first era. CTV has reshaped the media landscape. What does this mean for advertisers who need to incorporate this growing channel into their omni-channel strategies? Learn critical trends, challenges, opportunities, and benchmarks to navigate this new streaming-centric omni-channel world. [Download your copy today.]( ADVERTISEMENT: Featured Content Sponsored content from [Twitter]( [5 insights from the back-to-school conversation]( back to school this year is unlike any other. Conversations about buying pencils and shoes are down, while talk about what computers and sweatpants to get are rising. [See how the back-to-school conversation on Twitter is impacting shopping trends and what brands can do about it.](   [LinkedIn]( [Twitter]( [Facebook]( [Brands take note: Co-viewing is having a moment]( may be apart, but they're coming together on Twitter to watch and talk about the biggest cultural moments of the year. In fact, 44% of people say their use of Twitter while watching TV has increased since March. [Here's why your brand needs to be part of the conversation.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Former TBWA, McDonald's execs launch PLTFRMR]( TBWA's former global chief creative officer Chris Garbutt and former McDonald's senior marketing veteran Colin Mitchell have founded an independent brand consultancy named PLTFRMR. The company aims to "define, design and develop" brand platforms and identify a brand's "value exchange" with consumers. Full Story: [Ad Age (tiered subscription model)]( (11/10), [Campaign US (tiered subscription model)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Home Depot starts search for new creative shop]( Ad Age (tiered subscription model) (11/10) Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Media & Technology Trends [] [Targeted TV ads joining Nielsen data family]( Nielsen is integrating viewership data from 55 million Vizio smart TVs and DIRECTV and DISH set-top boxes to its national TV ratings of 100,000 households to open the door to addressable ad delivery and tracking. "This will be one of those grand scenarios where networks are happy, agencies are happy and ultimately the consumer gets a better experience down the line with ads that are more relevant to them," says Nielsen's Scott Brown. Full Story: [Ad Age (tiered subscription model)]( (11/10), [The Wall Street Journal (tiered subscription model)]( (11/10), [Variety online]( (11/10), [AdExchanger (tiered subscription model)]( (11/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Drive product discovery on Walmart]( Download this latest first-party customer survey report to learn what makes Walmart a great destination for customers to discover new products. [Leverage these insights]( to start planning your campaign with Walmart Media Group today. ADVERTISEMENT: Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I have already lost touch with a couple of people I used to be ... Joan Didion, writer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004