W+K puts Santa behind the wheel of a Coke truck

W+K puts Santa behind the wheel of a Coke truck | Mischief, Oura display lost election sleep in Times Square | BBDO NY puts a daughter "In Dad's Shoes" for Macy's Created for {EMAIL} | [Web Version]( November 9, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K puts Santa behind the wheel of a Coke truck]( W+K puts Santa behind the wheel of a Coke truck (Coca-Cola/YouTube) Wieden+Kennedy London, with "JoJo Rabbit" director Taika Waititi, created a global Christmas spot for Coke that shows a dad's epic journey to deliver his daughter's letter to Santa in the North Pole. The ad ends with the man being driven home by Santa in one of the brand's festive trucks as the daughter's letter reads, "Please bring daddy home for Christmas." Full Story: [Ad Age (tiered subscription model)]( (11/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The loop isn’t closed until you see a sale. We believe it — and we stand by it. Because closing the loop on ad spend to sales? It's why we exist. See how we're changing media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Mischief, Oura display lost election sleep in Times Square]( Mischief @ No Fixed Address created a digital out-of-home campaign for wearable brand Oura Ring that features a Times Square billboard reading, "How did America Sleep on Election Night? America lost: 138,833,045 hours of sleep." The push also highlights statistics around increased anxiety and stress, and Mischief's Greg Hahn explains, "We wanted to bring Oura's understanding of overall health to life in a meaningful way." Full Story: [Ad Age (tiered subscription model)]( (11/6), [Adweek (tiered subscription model)]( (11/6), [MediaPost Communications]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [BBDO NY puts a daughter "In Dad's Shoes" for Macy's]( [BBDO NY puts a daughter "In Dad's Shoes" for Macy's]( (Macy's/YouTube) BBDO New York created Macy's 60-second "In Dad's Shoes" holiday spot, which shows a girl put on a pair of her father's shoes to try and imagine what he'd want for Christmas. The shoes have magical properties that walk her through a day in the life of her dad, which prompts her to buy him some comfy knit socks. Full Story: [Ad Age (tiered subscription model)]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [New Report: Creative Advertising Technologies]( Innovid was named a leader and recognized as having "among the strongest tech and tech innovation" in "The Forrester Wave™: Creative Advertising Technologies, Q4 2020" report. See how creative ad tech vendors stack up. [View the report.]( ADVERTISEMENT: [] Agency Insider [] [How agencies can show their worth to brands]( Agencies can prove their worth to brands with consistent brand storytelling, by helping them to pivot in response to changing consumer behaviors and offering a fresh perspective, writes Above+Beyond CEO ​Zaid Al-Zaidy. "The best brand-agency partnerships are fueled by a combined creative force that propels the consumer relationship forward and turns audiences not only into customers but fully engaged brand advocates," Al-Zaidy writes. Full Story: [The Drum (free registration)]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann's diversity chief offers career advice]( Singleton Beato, McCann's head of diversity, talks about her career, the importance of mentors, how becoming a mom spurred her ambition and the best career advice she ever received. "If you are facing a tough challenge that scares you, and you're not sure if you can do it ... then take it on," Beato says. Full Story: [Adweek (tiered subscription model)]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: Featured Content Sponsored content from [Twitter]( [5 insights from the back-to-school conversation]( back to school this year is unlike any other. Conversations about buying pencils and shoes are down, while talk about what computers and sweatpants to get are rising. [See how the back-to-school conversation on Twitter is impacting shopping trends and what brands can do about it.](   [LinkedIn]( [Twitter]( [Facebook]( [Brands take note: Co-viewing is having a moment]( may be apart, but they're coming together on Twitter to watch and talk about the biggest cultural moments of the year. In fact, 44% of people say their use of Twitter while watching TV has increased since March. [Here's why your brand needs to be part of the conversation.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [AmEx ends Ogilvy run]( American Express ended its nearly 60-year relationship with Ogilvy by consolidating its global creative account with dentsu mcgarrybowen. The brand invests around $300 million of its global $400 million global media spend in the US, according to R3. Full Story: [Campaign US (tiered subscription model)]( (11/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Trade Desk readies enhanced DSP amid record Q3 revenue]( The Trade Desk plans to roll out Solimar in 2021, which CEO Jeff Green calls among "the biggest upgrades to our system in company history," and it's expected to offer improved interface, easier first-party data integrations and enhanced machine learning and artificial intelligence for running ad campaigns. The Trade Desk also announced a record-breaking $216 million third-quarter revenue, which included 100% growth in connected TV and 70% increase for mobile video. 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