How young creatives are navigating the pandemic

R/GA creates virtual Pinterest experiences for Michaels | Lucky Generals, Amazon say "The Show Must Go On" | Grey, Very celebrate a "raw and real" Christmas Created for {EMAIL} | [Web Version]( November 2, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [R/GA creates virtual Pinterest experiences for Michaels]( R/GA created three virtual Pinterest shopping experiences for Michaels -- Winter Wonderland, Silver and Snow, and Peppermint Lane -- that feature shoppable products and inspiration for do-it-yourself projects. "The creation of 'Holidays Made By You' is designed to meet our customer how they want, where they want and when they want, which is why Pinterest was a great partner for this immersive 360 experience," says Michaels' Ron Stoupa. Full Story: [Adweek (tiered subscription model)]( (10/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe the more you get people, the more people you’ll get. So how do we do it? For starters, with first-party, high-quality data delivered with empathy, scale and transparency. It's how we're creating a positive way to connect people to brands. Together, let's change media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Lucky Generals, Amazon say "The Show Must Go On"]( [Lucky Generals, Amazon say "The Show Must Go On"]( (Amazon/YouTube) Lucky Generals created a two-minute "The Show Must Go On" holiday spot for Amazon that stars ballerina Tais Vinolo, whose character faces the disappointment of a canceled performance due to the pandemic, but her family and friends arrange for her to instead perform in front of neighbors on a rooftop. "Our holiday campaign is inspired by, and pays tribute to, the unbeatable human spirit and the power of community that we have witnessed so often this year," says Amazon's Simon Morris. Full Story: [Adweek (tiered subscription model)]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Grey, Very celebrate a "raw and real" Christmas]( [Grey, Very celebrate a "raw and real" Christmas]( (Very.co.uk/YouTube) Grey London's 90-second Christmas spot for UK online retailer Very begins with a traditional holiday scene before cutting to a family watching it on TV who dismiss it as "a load of rubbish" and instead describe the imperfect moments that make a truly memorable Christmas. "It's about trying to find the magic in the raw and real approach that we as humans have for this moment," says Grey's Javier Campopiano. Full Story: [Ad Age (tiered subscription model)]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Agency Insider [] [Chemistry's Tim Smith on life during the pandemic]( Chemistry's Tim Smith writes about his experience of working remotely, the challenges of life during the pandemic and what he misses most. "I miss the energy and buzz of the agency on full 'push mode' and feeling the adrenaline," Smith writes, adding, "I am very ready to go back to normal and incorporate some of what we have learned about how people can and prefer to work." Full Story: [The Drum (free registration)]( (10/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How young creatives are navigating the pandemic]( Indoor Recess' Isabella Courtenay-Morris writes about what it's like for emerging creative talent trying to gain experience during the pandemic and describes some of the innovative ways young creatives are finding their feet. "The relentless proactiveness of young creatives has enabled us to collaborate online, overriding geographical and monetary barriers, to emulate team experiences typically gained through an internship or case competition," she writes. Full Story: [Muse by Clio]( (10/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Domino's replaces CPB with WorkInProgress]( Domino's has ended its 13-year relationship with CPB and appointed independent shop WorkInProgress, which was founded by former CPB staff in 2016. "This move is mostly about the future, and the value of the independent agency model, which we feel is important for our success moving forward," says Domino's Art D'Elia. Full Story: [Ad Age (tiered subscription model)]( (11/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Judge gives TikTok go-ahead to operate in US]( Judge gives TikTok go-ahead to operate in US (Pixabay) A federal judge in Pennsylvania issued an injunction on Friday that blocked the Trump administration's ban on TikTok from operating in the US beginning on Nov. 12, siding with three popular content creators who argued the move would have caused them to lose their followers, brand sponsorships and income. The US Commerce Department says it will "vigorously defend" the executive order that bars transactions with the Chinese-owned app based on national security issues. Full Story: [TechCrunch (tiered subscription model)]( (10/30), [Reuters]( (11/1), [The Verge]( (10/30), [MediaPost Communications]( (11/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [How agencies are supporting remote working]( Digiday (tiered subscription model) [] - [Agency leaders on how pandemic is driving change]( Fast Company online [] - [W+K, Nike urge voting with "You Can't Stop Our Voice"]( Ad Age (tiered subscription model) [] - [Agencies talk culture challenges amid pandemic]( The Drum (free registration) [] - [MullenLowe, Burger King offer Whoppers in "Scary Places"]( Muse by Clio Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] You can look anywhere and find inspiration. 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