Agencies talk culture challenges amid pandemic

72andSunny says "Gift like you mean it" for Etsy | Walton Isaacson, Color of Change urge voting | W+K, Old Spice chase an unstoppable Derrick Henry Created for {EMAIL} | [Web Version]( October 29, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [72andSunny says "Gift like you mean it" for Etsy]( [72andSunny says "Gift like you mean it" for Etsy]( (Etsy/YouTube) 72andSunny's debut campaign for Etsy features three holiday spots showing the emotional power of unique gift-giving during the pandemic, with one ad showing grandparents connecting virtually with their grandchildren at Christmas to exchange handcrafted presents. The spots carry the tagline "Gift like you mean it" and are running across connected and broadcast TV. Full Story: [Ad Age (tiered subscription model)]( (10/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe in getting you customers, not just clicks. How? With measurable value that helps you achieve top-line growth. See how we’re changing media for good. Join us. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Walton Isaacson, Color of Change urge voting]( Walton Isaacson created a 60-second public service announcement for Color of Change that features celebrities including Magic Johnson, Alexandra Shipp, Joseph Morgan and Lexi Underwood and drives viewers to the nonprofit's site with the message, "Vote for elected officials who will work for you." Walton Isaacson's Aaron Walton says, "It's important to understand the responsibility we all have to vote and the impact it can have on policies that affect us all." Full Story: [MediaPost Communications]( (10/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K, Old Spice chase an unstoppable Derrick Henry]( [W+K, Old Spice chase an unstoppable Derrick Henry]( (Old Spice/YouTube) Wieden+Kennedy Portland created a 45-second spot for Old Spice that features a video game version of NFL star Derrick Henry launching into a never-ending run that takes him out of the stadium, and through the streets, airport and gyms of Los Angeles to emphasize the long-lasting power of the brand's Sweat Defense deodorant. "Unstoppable Henry" debuted on the brand's YouTube channel and will make its first TV appearance during the Indianapolis vs. Tennessee game on Nov. 12. Full Story: [Muse by Clio]( (10/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Agency Insider [] [Agencies talk culture challenges amid pandemic]( Leaders from Mother, Omelet and VaynerMedia talk about the challenges of keeping office culture alive during the pandemic. "The biggest challenge was faced was figuring out how to capture and hold on to bits of our culture whilst you are behind a screen," says Omelet CEO Thas Naseemuddeen, while Mother's Charles McKittrick says, "We've been scouting clubhouses, where you find a space which might end up being a bar or a bowling alley where we can start getting people together again." Full Story: [The Drum (free registration)]( (10/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are getting involved for the election]( How agencies are getting involved for the election (Pixabay) Fitzco has created an "Election War Room" to create customized strategies for clients based on live dashboards, and Energy BBDO created a campaign encouraging Americans to "Go Vote!" that features custom designed social GIFs. Sterling-Rice Group teamed with the Colorado Secretary of State office on a campaign that leverages the state's characters, such as its Rocky Mountain Bighorn Sheep, to combat misinformation. Full Story: [MediaPost Communications]( (10/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Reach today’s hard-to-reach audiences. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. [Reach them wherever they are, whenever they watch, with a brand safe publisher video buy.]( ADVERTISEMENT: [] Agency News [] [WPP fends off Publicis to retain Walgreens Boots Alliance]( WPP beat Publicis Groupe in the final round to retain the worldwide marketing and communications account for Walgreens Boots Alliance. The company invested $621 million in US ad spend in 2019, per Ad Age Datacenter. Full Story: [Ad Age (tiered subscription model)]( (10/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [MediaCom wins global media AOR for Circle K]( Adweek (tiered subscription model) (10/28) [] - [W+K elevates Lieberman to CCO, Arthur to COO amid leadership changes]( Ad Age (tiered subscription model) (10/28) [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Media & Technology Trends [] [Ad demand helps propel Pinterest's Q3 revenue]( Ad demand helps propel Pinterest's Q3 revenue (Pixabay) Pinterest logged $443 million in revenue for the third quarter, a 58% increase from Q3 last year, and had a 37% year-over-year hike in monthly users to reach 442 million. Company officials credit small businesses, retailers, large consumer packaged goods spenders and the Facebook ad boycott for Q3 growth and expect a 60% increase in sales Q4. Full Story: [Ad Age (tiered subscription model)/Bloomberg]( (10/28), [The Wall Street Journal (tiered subscription model)]( (10/28), [Reuters]( (10/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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