W+K, Bud Light take a cardboard fan on an adventure

W+K, Bud Light take a cardboard fan on an adventure | BBDO, Hormel create "Breathable Bacon" face mask | Huge makes voting day "sick of it day" Created for {EMAIL} | [Web Version]( October 16, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [W+K, Bud Light take a cardboard fan on an adventure]( [W+K, Bud Light take a cardboard fan on an adventure]( (Bud Light/YouTube) Wieden+Kennedy New York's two-minute TV spot for Bud Light takes a cardboard sports fan on a mission from inside a stadium to the big city to find beer. The cardboard hero battles a bus windshield, pedestrians and a recycling truck before finding safety in an apartment with his real self and a cardboard Bud Light. Full Story: [Muse by Clio]( (10/15), [Ad Age (tiered subscription model)]( (10/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe the more you get people, the more people you’ll get. So how do we do it? For starters, with first-party, high-quality data delivered with empathy, scale and transparency. It's how we're creating a positive way to connect people to brands. Together, let's change media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [BBDO, Hormel create "Breathable Bacon" face mask]( [BBDO, Hormel create "Breathable Bacon" face mask]( (Hormel Foods/YouTube) BBDO Minneapolis' 30-second spot for Hormel introduces the brand's "Breathable Bacon" face mask and ends with the line, "Don't just eat bacon. Inhale it." Consumers can enter to win a bacon-scented mask at a dedicated site and packaging includes copy such as "perfumer inspected and passed by the department of knowledgeable noses." Full Story: [Ad Age (tiered subscription model)]( (10/15), [Muse by Clio]( (10/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Huge makes voting day "sick of it day"]( IPG agency Huge worked with Vote Early Movement on a "sick of it day" national advertising push to encourage people to vote early. Running across social, digital, print and out-of-home media in several cities, the campaign's tone is intended to echo the complaints many have in today's political climate. Full Story: [Adweek (tiered subscription model)]( (10/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FCB/Six creates "Me Too. Act Too" blockchain platform]( [FCB/Six creates "Me Too. Act Too" blockchain platform]( (Me Too Movement/YouTube) FCB/Six created a public blockchain platform, "Me Too. Act Too" for Tarana Burke's #MeToo Movement that's explained in a 60-second spot and the campaign also features a digital rally, a Times Square billboard, paid digital advertising and influencer collaborations with ambassadors and celebrities. The platform recommends almost 1,000 actions people can take to support the movement, with each one recorded for posterity and becoming part of an annual "beautiful, memorable mural that shows what this history looks like, and how you can contribute," Burke says. Full Story: [Campaign US (tiered subscription model)]( (10/15), [Ad Age (tiered subscription model)]( (10/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Programmatic & Automation Think Tank Webinar The Future of Programmatic and Automation Think Tank webinar explores major transformation; simplifying complexity; working smarter and deconstructing barriers to ensure speed, efficiency and the effectiveness of advertising campaigns. Please join October 27, 2020. [Register here.]( ADVERTISEMENT [] Agency Insider [] [How remote working is affecting creativity]( Agency executives share their thoughts on how remote working is affecting creativity. "It's the accidental inspirations that are missing," says McCann New York's Sean Bryan, while Mother New York's Charlie McKittrick notes, "It's really hard to be honest on Zoom, you just don't pick up on emotional intelligence." Full Story: [Ad Age (tiered subscription model)]( (10/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ignition's Bryan Allen talks entertainment advertising]( Ignition Creative's Bryan Allen talks about his career in entertainment advertising, his favorite work and what excites him about the industry. "Many times the 'poster' is the beginning of a digital campaign with a vast array of still and motion applications," he says, adding, "It is really leading to a renaissance of graphic design." Full Story: [Muse by Clio]( (10/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Agency News [] [Kolb to succeed Diamond at McCann Worldgroup]( McCann Worldgroup CEO and Chairman Harris Diamond is retiring at the end of 2020 and will be succeeded by Chief Operating Officer Bill Kolb. "Our vision of helping brands play a meaningful role in people's lives, powered by creativity, has not only fueled our recent success, it's an ambition that has never been more relevant," Kolb says. Full Story: [Ad Age (tiered subscription model)]( (10/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Stan Richards departs The Richards Group]( Ad Age (tiered subscription model) (10/15) [] - [Publicis Groupe reports 2.4% organic US revenue decline, beats forecast]( MediaPost Communications (10/15) [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Media & Technology Trends [] [Nielsen adds CTV to YouTube, YouTube TV ad analysis]( Connected TV will now be included in Nielsen YouTube and YouTube TV ad inventory measurements, in addition to Nielsen's current PC, laptop and mobile device analysis. The company is rolling out the service starting early next year and says it will be fully operational for next year's TV upfront advertising selling season, which begins in late May. Full Story: [MediaPost Communications]( (10/15), [Advanced Television (free registration)]( (10/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] Acceptance is going to a restaurant where the salad's not great, but the steak is fine. 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