BBDO, Mars tap Adam Driver for Super Bowl spot

BBDO, Mars tap Adam Driver for Super Bowl spot | Saatchi & Saatchi, Nick Offerman escape the daily grind with HomeAway | Deutsch spotlights emotional strength of dads for Angel Soft Created for {EMAIL} | [Web Version] January 12, 2017 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [BBDO, Mars tap Adam Driver for Super Bowl spot] [BBDO, Mars tap Adam Driver for Super Bowl spot] Driver (Jamie McCarthy/Getty Images) BBDO New York and Mars have tapped "Star Wars" and "Girls" actor Adam Driver for the brand's latest "You're not you when you're hungry" Super Bowl spot for Snickers. The ads have become a Super Bowl tradition since they first kicked off in 2010 with a spot starring actor Betty White. [Adweek] (1/11), [MediaPost Communications] (1/11) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [Saatchi & Saatchi, Nick Offerman escape the daily grind with HomeAway] [Saatchi & Saatchi, Nick Offerman escape the daily grind with HomeAway] Click to watch video (HomeAway/YouTube) Saatchi & Saatchi London tapped Nick Offerman in a push for HomeAway to tout why renting an entire home can rescue you from the drudgery of work, irritating hosts or fellow hotel patrons. The ad will run on TV, with 15- and 20-second versions running across social media. [Advertising Age] (1/10), [The Drum (Glasgow, Scotland)] (1/11) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Deutsch spotlights emotional strength of dads for Angel Soft] [Deutsch spotlights emotional strength of dads for Angel Soft] Click to watch video (Angel Soft/YouTube) Deutsch's "Be soft. Be strong" campaign for Angel Soft includes three TV ads that show dads reaching for the toilet paper brand during emotionally charged moments with their children. One spot shows a single dad raising his daughter through key points in her life, ending with comforting her as she cries about a boy. [CampaignLive.com (U.S.)] (1/9), [Adweek] (1/11) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [To compete with consultants, agencies must turn to data] Consulting firms such as Deloitte and Accenture are edging into ad agency territory, so shops must demonstrate an understanding of technology and business strategy to compete, writes LinkedIn Marketing Solutions' Penry Price. Agencies must adopt a data-driven approach and invest in technical expertise, Price writes. [Advertising Age] (1/11) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Brands, agencies eager to try Instagram's new Stories ads] Agencies are responding enthusiastically to Instagram's new ads within Stories offerings and accompanying analytics tool. Capital One, Nike and Unilever are among the 30 brands signed up to try out the ads, with a worldwide rollout expected in the coming weeks. [Digiday] (1/11), [The Drum (Glasgow, Scotland)] (1/11) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [JWT, Martinez refute allegations in Erin Johnson lawsuit] WPP's J. Walter Thompson and its former worldwide chief, Gustavo Martinez, are denying allegations of sexism, racism and anti-Semitism raised in a lawsuit by the agency's global communications chief, Erin Johnson. The legal filings were the result of US District Judge Paul Oetken refusing to dismiss the case following a request by lawyers representing WPP/JWT. [Adweek] (1/11), [The Drum (Glasgow, Scotland)] (1/12) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Report: Gen Z more averse to advertising than Gen X, Gen Y] Kantar Millward Brown's comprehensive global study of Generations X, Y and Z shows that those aged 16 to 19 (Gen Z) are more annoyed by some digital ad formats such as video, display and search ads. The research found that younger consumers are more amenable to mobile app rewards and skippable pre-roll spots and are more swayed by humorous advertising and good storytelling. [Marketing Land] (1/11) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [Cross Channel ROI and Attribution: The Road Ahead] [4A's Data Summit] (4A's) Confused about cross channel modeling and attribution practices in the industry? Come to the [4A's Data Summit] to hear from experts about the variety of solutions that are currently being used in the marketplace. Discussions will also include the challenges, from both industry data and organizational perspectives, that need to be solved to advance the current state. [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Senior Leaders Can Continue to Grow Their Careers] [4A's ELP] (4A's) The Executive Leadership Program focuses on further strengthening top-tier executives' leadership skills and styles through an immersive, tech-based, high-stakes simulation. Next sessions are in LA on Feb. 8 to 10 and NYC on Mar. 21 to 23. Seats are limited; sign-up for LA or NYC [here]! [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Learn more about 4A's: [Homepage] | [Training Programs] | [All Upcoming Events] Sometimes we have the dream but we are not ourselves ready for the dream. We have to grow to meet it. 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