OKRP's Reinhard on his No.1 Super Bowl spot

Apple, Greek villagers say iPhone 7's portrait shots are magic | BBDO launches revived look, mobile-first social push for Mountain Dew | Panera, Anomaly celebrate clean food Created for {EMAIL} | [Web Version] January 10, 2017 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [Apple, Greek villagers say iPhone 7's portrait shots are magic] [Apple, Greek villagers say iPhone 7's portrait shots are magic] Click to watch video (Apple/YouTube) Apple debuted a new spot during the Golden Globes that features a young woman visiting her grandmother in a small Greek seaside village. The woman uses the iPhone 7 to take her grandmother's photo, and the image is so admired that the granddaughter becomes the unofficial photographer of the town, showcasing how the phone's Portrait mode is "Practically magic." [Advertising Age] (1/9), [Adweek] (1/9) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [BBDO launches revived look, mobile-first social push for Mountain Dew] [BBDO launches revived look, mobile-first social push for Mountain Dew] Click to watch video (Mountain Dew/YouTube) BBDO New York tapped professional skateboarder Sean Malto for Mountain Dew's latest global push, which includes new packaging, a fresh visual identity and the slogan "There's no feeling like doing." The mobile-first campaign will run across Facebook Live, Facebook Video, Twitter, Snapchat and Instagram Stories. [Adweek] (1/9), [MediaPost Communications] (1/9) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Panera, Anomaly celebrate clean food] [Panera, Anomaly celebrate clean food] Click to watch video (Panera Bread/YouTube) Panera Bread is celebrating the removal of all artificial ingredients from its products and restaurants with the launch of its "100% of our food is 100% clean" push from Anomaly. The push, which is part of the brand's "Food as it should be" campaign, includes a TV spot, staff T-shirts and billboards, and the brand is engaging with advocates on social media with samples of new products. [Advertising Age] (1/6), [The Drum (Glasgow, Scotland)] (1/6) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [OKRP's Reinhard on his No.1 Super Bowl spot] OKRP's Matt Reinhard explains that Ram Trucks' "Farmer" spot is a recent Super Bowl favorite due to its strong, emotional narrative. Reinhard also discusses how social media and the right hashtags have affected Super Bowl ads, saying, "Anytime you can prolong the life and deliver returns on a Super Bowl media buy beyond its initial 30 seconds is huge." [The Drum (Glasgow, Scotland)] (1/9) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [4A's, IAB push forward with mobile app viewability standard] The American Association of Advertising Agencies and the Interactive Advertising Bureau are calling on the industry to adopt an open-source project to introduce a standard mobile app viewability measurement. The IAB will lead the initiative to develop a third-party tracking code, and observers are hopeful that Google and Facebook will be open to the project. [The Wall Street Journal (tiered subscription model)] (1/6), [MediaPost Communications] (1/6) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [RPA wins back Honda's media account] Honda has handed back its media planning account to RPA, replacing incumbent MediaVest, and the agency is expected to boost its staff numbers by 100 to handle the business. The automaker spends around $600 million each year on advertising. [Los Angeles Times (tiered subscription model)] (1/9), [MediaPost Communications] (1/9) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [An Elite Development Program with a 95% Referral Rate] The 4A's Executive Leadership Program is an immersive, technology-based simulation that provides a safe space to hone your leadership skills. Learn how decisions impact the viability of the business while building lasting relationships. [Invest in your career and register today!] ADVERTISEMENT Media & Technology Trends [Survey: Majority of marketers say data skills more critical than social] Seventy-two percent of marketers think that data analysis skills are more essential than skills in social media, Blue Venn reports. The survey also found that 27% of marketers still pass data analysis work on to their IT colleagues. 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