Campbell Ewald, Ad Council unveil "#Dadication"

BBH NY drafts ex-NFL players, coaches for FanDuel | GS&P creatives team with Killer Mike for "No More Years" | Campbell Ewald, Ad Council unveil "#Dadication" Created for {EMAIL} | [Web Version]( September 25, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [BBH NY drafts ex-NFL players, coaches for FanDuel]( BBH New York's campaign for FanDuel features a series of humorous spots starring former NFL coaches and players, who help users with the brand's fantasy leagues and sports betting. The ads show Hall of Famer Orlando Pace needlessly helping a man place a bet and former coach Jeff Fisher advising on fantasy strategy. Full Story: [Muse by Clio]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Reach today’s hard-to-reach audiences. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. [Reach them wherever they are, whenever they watch, with a brand safe publisher video buy.]( ADVERTISEMENT: [] Creative [] [GS&P creatives team with Killer Mike for "No More Years"]( Adam Reeves and Benny Gold, creatives at Goodby Silverstein & Partners, teamed with artist and activist Killer Mike, software developer Chikai Ohazama and music producer Donny Dykowsky to create a "Say It With Me" digital platform that enables people to add their voices to a "No More Years" chant calling for political change in the general election. "Benny and I thought this up as a reaction to the times and our own desire to protest, safely," Reeves says. Full Story: [Adweek (tiered subscription model)]( (9/24), [Muse by Clio]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Campbell Ewald, Ad Council unveil "#Dadication"]( [Campbell Ewald, Ad Council unveil "#Dadication"]( (Ad Council/YouTube) Campbell Ewald created a pro bono national offline and online "#Dadication" campaign for the Ad Council, the National Responsible Fatherhood Clearinghouse and the US Department of Health and Human Services' Administration for Children and Families that shows real dads being active in their children's lives. Campbell Ewald's David Bierman says, "We make mistakes, but we come back again and again and try to do better for our kids," adding, "acknowledging those ups and downs is what makes #Dadication so powerful." Full Story: [MediaPost Communications]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe the more you get people, the more people you’ll get. So how do we do it? For starters, with first-party, high-quality data delivered with empathy, scale and transparency. It's how we're creating a positive way to connect people to brands. Together, let's change media for good. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Agency Insider [] [Erich & Kallman's Kate Higgins on working from her RV]( Erich & Kallman's Kate Higgins writes about working life during the pandemic, which involves her camper van, a Wi-Fi booster and the Colorado mountains. "Making each day the best it can be given the circumstances is a huge part of keeping my sanity," she writes. Full Story: [The Drum (free registration)]( (9/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [DDB North America CEO talks racism, pandemic, future]( DDB North America CEO talks racism, pandemic, future Thomas-Copeland (AdAge/YouTube) DDB North America CEO Justin Thomas-Copeland talks in this video interview about systemic racism, the importance of listening and being empathetic, how much he's missing being with teams in person and the future of work. "We believe that the office will have a different role" going forward, he says, adding, "we want to be open to more flexibility." Full Story: [Ad Age (tiered subscription model)]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Agency News [] [Global diversity exec Carl Desir departs R/GA]( Carl Desir, global executive director of equity, diversity and inclusion at R/GA, is leaving the agency today to head to a new undisclosed position, an IPG spokesperson confirmed. "We express our sincere thanks to Carl and his commitment and efforts, and we will remain committed to creating a more equitable, inclusive and diverse R/GA," the spokesperson said. Full Story: [Ad Age (tiered subscription model)]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Media & Technology Trends [] [LinkedIn rolls out redesign, global Stories]( LinkedIn rolls out redesign, global Stories (LinkedIn) LinkedIn is working to boost its corporate brand with its first redesign for desk and mobile users in five years and is attempting to boost engagement with the global rollout of its Stories feature, advanced messaging and other features. "Over the last few years we've tried to diversify by bringing the social network and conversations aspects of our platform to the forefront," says Kiran Prasad, vice president of product. Full Story: [TechCrunch (tiered subscription model)]( (9/24), [Adweek (tiered subscription model)]( (9/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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