4 agencies working with Mars to rebrand Uncle Ben's

Arnold, WWF animate a pangolin with Hollywood ambitions | Mother brings "Ding, Ding, Ding" to Dave & Buster's | 4 agencies working with Mars to rebrand Uncle Ben's Created for {EMAIL} | [Web Version]( September 23, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Arnold, WWF animate a pangolin with Hollywood ambitions]( [Arnold, WWF animate a pangolin with Hollywood ambitions]( (World Wildlife Fund/YouTube) Arnold Worldwide's 60-second animated spot for the WWF features a pangolin named Lin who wants to be a movie star and make the world care about his kind, who are the "most trafficked species you've never heard of." The campaign is running across TV and social, and directs viewers to the WWF site where they can pledge not to purchase pangolin products and petition against their trafficking. Full Story: [Ad Age (tiered subscription model)]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Discover the Power of the Doctor’s Office COVID-19 has impacted us all. But some things remain the same: Our health is still essential. And the doctor's office is still the primary point of care. See how PatientPoint® point-of-care marketing solutions put your brand at the center of treatment and prescribing decisions. [LEARN MORE.]( ADVERTISEMENT: [] Creative [] [Mother brings "Ding, Ding, Ding" to Dave & Buster's]( [Mother brings "Ding, Ding, Ding" to Dave & Buster's]( (Dave & Buster's/YouTube) Mother's debut campaign for Dave & Buster's features colorful, quirky spots that carry a new "Ding, Ding, Ding" tagline. "The Perfect Meg" features a video game repeatedly telling a woman her play is "perfect" until she believes it and carries her newfound confidence to other areas of her life. Full Story: [Adweek (tiered subscription model)]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [4 agencies working with Mars to rebrand Uncle Ben's]( 4 agencies working with Mars to rebrand Uncle Ben's (PRNewsfoto/Mars) Uncle Ben's announced it is rebranding as Ben's Original and removing the picture of a Black man from packaging, and the company has launched community outreach initiatives. The brand, which will unveil new packaging next year, is working with BBDO, Weber Shandwick, JKR and MediaCom on the rebrand, and is running a print ad today in newspapers including The Wall Street Journal that features the headline, "We've listened. We've learned. We're changing." Full Story: [Ad Age (tiered subscription model)]( (9/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( We believe in having nothing to hide and everything to gain. At Roundel, we're committed to providing a true understanding of what your buy does for bottom-line improvement and top-line growth. Because media partners should be transparent about the mutual value of media. And that's exactly what we do. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Agency Insider [] [David Fitzgerald on buying back Fitzco]( Fitzco Chairman and founder David Fitzgerald talks about buying back the agency from IPG, how the shop has fared since and why fear is holding back the industry during the pandemic. "[T]here's not a great deal of confidence in the business community about where we are and when we're going to really pull out of this," he says, noting, "And when there's not a lot of confidence that doesn't breed a lot of fortitude for a breakthrough creative." Full Story: [Forbes]( (9/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [4A's Kaplowitz: We have to acknowledge diversity problem]( 4A's Kaplowitz: We have to acknowledge diversity problem Kaplowitz (4A's) The American Association of Advertising Agencies ran a virtual Equity and Inclusion Congress event this week, which focused on results from its confidential member survey that reveals Black and African American people form only 5.8% of industry employees. "I'm just going to go out and say it: the data sucks," says 4A's CEO and President Marla Kaplowitz, adding, "But let's just all recognize that until we acknowledge the problem, we can't move forward and drive solutions." Full Story: [Forbes]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Mobile gamers are your target audience Who are mobile gamers, exactly? To get a definitive answer, AdColony partnered with consumer insights platform DISQO to survey 1,200 verified mobile users about their mobile gaming behaviors, preferences, and sentiments. [Get the Report]( ADVERTISEMENT: [] Agency News [] [2020 global media wins dominated in first half by GroupM]( GroupM's Mindshare, MediaCom and Wavemaker took the top three spots, respectively, for new global media business wins during the first half of the year, per COMvergence's "New Business Barometer for H1 2020" report. Zenith and Havas Media rounded out the top five. Full Story: [MediaPost Communications]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Campbell Ewald names Silmo Bonomi, Clarence Bradley as co-CCOs]( Adweek (tiered subscription model) (9/22) [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Media & Technology Trends [] [Major social platforms come to terms on hate speech]( After 15 months of talks, Facebook, Twitter and YouTube have hashed out an agreement to establish standard definitions of hate speech and other harmful content and to establish monitoring and reporting protocols. The agreement was worked out with the Global Alliance for Responsible Media, which is supported by platforms, brands, agencies and trade groups, including the American Association of Advertising Agencies. Full Story: [Adweek (tiered subscription model)]( (9/22), [The Drum (free registration)]( (9/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your audience is watching. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. 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