Independent shops launch awareness campaign

The Community says "Vote Like A Madre" | Droga5, Whoop use esoteric riddles for "Know Yourself" | Richards Group, Salvation Army get early Red Kettle start Created for {EMAIL} | [Web Version]( September 22, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [The Community says "Vote Like A Madre"]( [The Community says "Vote Like A Madre"]( (Vote Like a Madre/YouTube) The Community created a "Vote Like A Madre" campaign for the Latino Victory Project and Potential Energy Action Network that invites Latina moms to make a "pinky swear" pledge to their children that they'll vote for candidates on Nov. 3 who are committed to fighting climate change. An anthem spot in the style of an action movie shows four moms taking on a pollution-emitting industrial plant, and the push includes YouTube and Instagram content with celebrity Latina moms, including Jennifer Lopez, Zoe Saldana and Salma Hayek. Full Story: [Muse by Clio]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media is changing. Let’s change media for good. We believe media works best when it works in everyone's best interest. It's the idea we built our company on. And right now, it's more important than ever. We're harnessing the power of empathy, data, and transparency to change media for good. For everyone. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [Droga5, Whoop use esoteric riddles for "Know Yourself"]( [Droga5, Whoop use esoteric riddles for "Know Yourself"]( (Whoop/YouTube) Droga5 New York created the first TV campaign, "Know Yourself," for fitness wearable brand Whoop, which features a spot voiced by musicians/artists Shane Eli and Mumu Fresh, who talk in pop-culture riddles while hints appear on screen amid shots of athletic bodies. "The point is to draw people in to really investigate how much they know and realize that when it comes to themselves, they're still in the dark," says Droga5's Lauren Ferreira. Full Story: [Muse by Clio]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Richards Group, Salvation Army get early Red Kettle start]( [Richards Group, Salvation Army get early Red Kettle start]( (The Salvation Army USA/YouTube) The Richards Group launched the Salvation Army's "Red Kettle" campaign before Thanksgiving for the first time and is encouraging people to donate online due to the pandemic. The push features three spots, one of which is set to "Rescue" by Lauren Daigle, and is running across national cable TV, NBCUniversal TV channels, radio, print, social and digital. Full Story: [Campaign US (tiered subscription model)]( (9/21), [MediaPost Communications]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your audience is watching. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. [Reach them wherever they are, whenever they watch, with a brand safe publisher video buy.]( ADVERTISEMENT: [] Agency Insider [] [Droga5's David Kolbusz talks pandemic life]( David Kolbusz, chief creative officer of Droga5 London, talks about working from home and life during the pandemic. He explains why he's set up a pretentious Instagram account, describes a social distancing argument in a grocery store and shares his theory on weight gain. Full Story: [Muse by Clio]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Back-in-the-office diary from BBDO NY's Kirsten Flanik]( Back-in-the-office diary from BBDO NY's Kirsten Flanik Flanik (PRNewsfoto/BBDO New York) BBDO New York CEO and President Kirsten Flanik shares a diary entry describing her first day back in the office, including her first subway ride since the start of the pandemic and what she realized she'd been missing. "Walk-bys. I had forgotten what these felt like," she writes, and concludes her diary by sharing a subway selfie and stating, "I wanted to let people know that it's OK, that New York is strong, alive and full of hope." Full Story: [Ad Age (tiered subscription model)]( (9/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: Featured Content Sponsored content from [Twitter]( [How Frank's RedHot connected to a cultural moment]( happens when a hot sauce teams up with a former NFL quarterback to live-Tweet the first golf match in months? Things get spicy. Frank's RedHot plugged into a key cultural moment at the perfect time, leading to a 2.1X gain in positive sentiment for the brand. [Learn more.](   [LinkedIn]( [Twitter]( [Facebook]( [Earn your video badge with Twitter Flight School]( to showcase your Twitter advertising expertise? Sign up for Twitter Flight School and earn your video achievement badge. Our self-paced coursework teaches you how to create, execute, and measure the success of your video campaigns, all from home. [Sign up today.](   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [Independent shops launch awareness campaign]( Independent agency networks, including Tribe Global, Billups, Magnet Global Network and Worldwide Partners, launched a Small Agency Monday social campaign to showcase small shops. "We are activating the idea with an intention to support and feature the small and independent agencies that seek and deserve more exposure," says Billups' David Krupp. Full Story: [MediaPost Communications]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [GroupM elevates Cesar Recalde to Latin America CEO]( MediaPost Communications (9/21) [] - [Shopee Media Agencies Partner program supports e-commerce efforts]( The Drum (free registration) (9/21) OTT App Compliance Publishers and advertisers can leverage OneTrust OTT App Compliance to capture consent to comply with global regulations, signal consent downstream to ad tech vendors, and create a more seamless user experience across devices. [Get started today.]( ADVERTISEMENT: [] Media & Technology Trends [] [Brands maintain TikTok efforts while deal is pending]( Brands maintain TikTok efforts while deal is pending (Pixabay) TikTok's sale of its US assets to Oracle and Walmart is still in the balance as the parties are yet to finalize an ownership balance and President Donald Trump has threatened to nix the deal if TikTok owner ByteDance retains its proposed 80% interest. Meanwhile, Movers + Shakers founder Evan Horowitz says, "All of our active campaigns have continued to move forward, full speed ahead, over the past months," but Liz Flora reports, some agencies are recommending their clients diversify their efforts. Full Story: [Glossy (tiered subscription model)]( (9/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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