Havas NY's Laura Maness on the office of the future

McKinney warns of "No Extra Life" in gun safety spot | GS&P taps Michael Bolton to sing about Panera's new dish | StrawberryFrog, Northwell reassure N.Y. with Buscemi Created for {EMAIL} | [Web Version]( September 17, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [McKinney warns of "No Extra Life" in gun safety spot]( [McKinney warns of "No Extra Life" in gun safety spot]( (Ad Council/YouTube) McKinney's pro bono 30-second video-game-style spot, "No Extra Life," for the Ad Council and Brady: United Against Gun Violence is shot from the first-person view of a father who rushes around a home while on the phone to his wife, only to discover his gun is missing from a drawer and his teenager is behind a locked door. The "End Friendly Fire" campaign is running across TV, social, print and out of home, and includes radio spots featuring real people talking about their experiences of gun suicides. Full Story: [Muse by Clio]( (9/16), [MediaPost Communications]( (9/16), [Ad Age (tiered subscription model)]( (9/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Media is changing. Let’s change media for good. We believe media works best when it works in everyone's best interest. It's the idea we built our company on. And right now, it's more important than ever. We're harnessing the power of empathy, data, and transparency to change media for good. For everyone. Media, re-imagined by Target. [See How]( ADVERTISEMENT: [] Creative [] [GS&P taps Michael Bolton to sing about Panera's new dish]( [GS&P taps Michael Bolton to sing about Panera's new dish]( (Panera Bread/YouTube) Goodby Silverstein & Partners' 90-second spot for Panera Bread features Michael Bolton being enlisted to launch the brand's new Broccoli Cheddar Mac & Cheese product. The spot shows Bolton singing a new version of his classic "When a Man Loves a Woman" song, which has been reworked as "When Some Mac Loves Broccoli Cheddar," and was shot in the singer's studio music room and concludes with fireworks beside his pool. Full Story: [Ad Age (tiered subscription model)]( (9/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [StrawberryFrog, Northwell reassure N.Y. with Buscemi]( [StrawberryFrog, Northwell reassure N.Y. with Buscemi]( (Northwell Health/YouTube) StrawberryFrog's 30-second spot for Northwell Health is voiced by Steve Buscemi, who asks New Yorkers, "How're you holding up?" before saying, "We don't have a crystal ball, but whatever comes next, we'll be ready." As Buscemi speaks, his words are reflected in shots of original, custom street art, and the campaign is running across digital, print, out of home and radio. Full Story: [Ad Age (tiered subscription model)]( (9/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Agency Insider [] [MediaMonks' Jouke Vuurmans talks creativity]( Jouke Vuurmans, chief creative officer at MediaMonks, talks about his creative heroes and why "The Breakthrough" for Desperados is his favorite creative project. "It's a testament to our ambition as a team, it signaled the start of interactive film for us," he says. Full Story: [Muse by Clio]( (9/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Havas NY's Laura Maness on the office of the future]( Laura Maness, CEO of Havas New York, talks in this video interview about reopening the office, offering flexibility and what the workplace of the future might look like. She says the agency's aim is to "lead with empathy and heart, and understand everybody's unique situation." Full Story: [Ad Age (tiered subscription model)]( (9/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your audience is watching. Every day, millions of 18-34 year olds gather on Facebook Watch to discover, watch and share the videos they love. [Reach them wherever they are, whenever they watch, with a brand safe publisher video buy.]( ADVERTISEMENT: . Featured Content Sponsored content from Pathmatics [How the Third Party Cookie Crumbles]( the cookie will have significant impacts on the programmatic ecosystem. Here's how Google jumping on board will push the online advertising industry to innovate. [Read the blog](.   [Top 5 Instagram advertisers in 2020]( a year full of stay at home orders and boycotts, these top Instagram advertisers have remained top spenders. [Find out how they're buying and see our predictions for the rest of 2020.](   [] Agency News [] [Horizon Next wins TV media AOR for Jenny Craig]( Horizon Media's performance marketing unit Horizon Next has won TV media agency of record for Jenny Craig, after a review and replacing incumbent Generator Media + Analytics. "We felt it was time for a fresh perspective and to partner with an agency that could help accelerate and elevate our analytics and marketing measurement capabilities to understand the impact of TV in our media spend," says Jenny Craig CEO David Pastrana. Full Story: [Ad Age (tiered subscription model)]( (9/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Media & Technology Trends [] [Magna: 2020 ad sales hit lows but rebound expected]( Magna estimates that total US ad sales decreased 7.2% in the first two quarters of 2020, noting digital media's 5.7% increase mitigates the historic 23.1% decline in linear media. The research firm notes the recession spurred by the pandemic led to a steeper overall decline than during the Great Recession, but predicts a gradual return to normal spending among eight of the top 10 vertical markets next year. Full Story: [MediaPost Communications]( (9/16), [Marketing Dive]( (9/16), [Ad Age (tiered subscription model)]( (9/16), [AdExchanger]( (9/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Create an Experience Your Customer Wants As a marketer, preference management is your greatest asset for building customer trust, increasing user engagement, and respecting data privacy. To learn how to implement a preference management strategy, [download the free playbook](. 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