Young & Rubicam NY updates Xerox's iconic "Brother Dominic" Super Bowl ad

TurboTax, W+K rescue Kathy Bates from haunted house | Young & Rubicam NY updates Xerox's iconic "Brother Dominic" Super Bowl ad | W+K sends Kevin Hart on an endless run for Apple Watch Nike+ Created for {EMAIL} | [Web Version] January 5, 2017 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [TurboTax, W+K rescue Kathy Bates from haunted house] [TurboTax, W+K rescue Kathy Bates from haunted house] Click to watch video (TurboTax/YouTube) Kathy Bates stars in Wieden+Kennedy Portland's spooky campaign for TurboTax, which features her living in a haunted house being tormented by phantom children. The push touts the brand's live-video tax advice feature, SmartLook, where an expert explains to Bates that the child ghosts can't be counted as tax dependents but that she could deduct moving costs. [Advertising Age] (1/3) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Creative [Young & Rubicam NY updates Xerox's iconic "Brother Dominic" Super Bowl ad] [Young & Rubicam NY updates Xerox's iconic "Brother Dominic" Super Bowl ad] Click to watch video (Xerox/YouTube) Young & Rubicam NY has revamped Needham's 40-year-old Super Bowl ad for Xerox, which featured monks witnessing the miracle of a manuscript being copied 500 times in minutes. The modern version sees the manuscript being translated into 35 languages, with digital and coffee mug versions. [CampaignLive.com (U.S.)] (1/4), [Advertising Age] (1/4) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [W+K sends Kevin Hart on an endless run for Apple Watch Nike+] [W+K sends Kevin Hart on an endless run for Apple Watch Nike+] Click to watch video (Nike/YouTube) Wieden+Kennedy Portland's "The Man Who Kept Running" ads for Nike star Kevin Hart using his Apple Watch Nike+. The spots feature Hart on a never-ending run through isolated landscapes, showing time pass via the length of his beard and his increasingly delusional state. [Adweek] (1/4) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [Employee engagement should be a priority in 2017] Agencies must focus on employee engagement as much as consumer engagement by helping staff members understand their roles in driving company values and goals, writes Betty Tuppeny. Use real-time communication via social media and mobile apps, and let employees interact through gamification platforms to inspire creativity and improve collaboration. [CampaignLive.com (U.S.)] (1/5) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Why agencies must change their strategy] The Justice Department's investigation into agencies using client insights to undercut smaller production companies highlights that agencies' strategic advantage "gig is up and no DOJ investigation is powerful enough to turn back time," writes Zero VFX's Brian Drewes. In order for agencies to succeed today, Drewes writes, they must let go of what worked in the past. [Advertising Age] (1/4) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Flagstar names Bernstein-Rein as AOR] Flagstar bank has selected Bernstein-Rein as its agency of record following a competitive review, replacing Daniel Brian Advertising. The agency is being tasked with building on Flagstar's "craft brand positioning," which debuted last spring. 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