Ad execs navigate new rules for in-person meetings

Praytell, Anheuser-Busch revise decades-old campaign | StrawberryFrog, Truist welcome back small businesses | Anti-vaping campaign focuses on parents Created for {EMAIL} | [Web Version]( September 4, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Praytell, Anheuser-Busch revise decades-old campaign]( [Praytell, Anheuser-Busch revise decades-old campaign]( (Anheuser-Busch/YouTube) Anheuser-Busch with Praytell and Gum Zoo Pictures updated its "Know When to Say When" campaign with bartenders helping patrons "enjoy responsibly, and socialize safely." The push is running on social only and, by showcasing bartenders, "Anheuser-Busch is continuing a theme to help bars and restaurants during the COVID-19 crisis," writes P.J. Bednarski. Full Story: [MediaPost Communications]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Creative [] [StrawberryFrog, Truist welcome back small businesses]( [StrawberryFrog, Truist welcome back small businesses]( (Truist/YouTube) Truist Financial's latest advertising campaign features Sam, a dog who wants everyone to talk about the benefits of small businesses and highlights that they've started to reopen. The campaign, developed with StrawberryFrog, kicks off on NBC during the NFL's opening weekend and the NHL playoffs. Full Story: [The Drum (free registration)]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anti-vaping campaign focuses on parents]( [Anti-vaping campaign focuses on parents]( (Ad Council/YouTube) A campaign from the American Lung Association and the Ad Council, created pro bono by Hill Holliday, focuses on preparing parents for conversations about vaping with children 10 to 14 years old. Future ad versions will feature celebrities Alysia Reiner, Rosie Mercado and Marlee Matlin. Full Story: [MediaPost Communications]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Agency Insider [] [Berlin Cameron's DaSilva on a new view on remote working]( Berlin Cameron President Jennifer DaSilva thought she had to be in the office to be productive but after working in several remote locations, she says she realizes "you can make anything into an office as long as you have a place to focus." Her colleagues at Berlin Cameron agreed in a survey, with more than 67.8% saying that going from the office to the home has not affected their habits and 78.6% saying client interaction is the same or better than before. Full Story: [The Drum (free registration)]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ad execs navigate new rules for in-person meetings]( Advertising executives are faced with a plethora of questions when planning in-person meetings including face coverings, location and whether they have had COVID-19. "If we're having the talk, it's not just personal but from a business perspective [we need] to stay safe and healthy, too," says Laurel Rossi, Organic's chief partnerships officer. Full Story: [Digiday (tiered subscription model)]( (9/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Data-Driven Path Forward for CPG Advertisers We're living in a time of disruption and it's harder for advertisers to make connections with consumers. To complicate matters, CPG brands know the least about their consumers given the retailer intermediary. [Discover why quality consumer data can help fight back against trends at shelf.]( ADVERTISEMENT: . Featured Content Sponsored content from Pathmatics [Apple’s Ad Spend Decreased by 68% in 2019. Here’s Where the Money Went.]( is one of the most watched tech companies in the world. Like their brand, but their digital advertising strategy tends to break from traditional norms. [Where did the money go?](   [Telecom's mission to keep Americans connected during COVID-19]( looked at how leading telecom companies AT&T, Verizon, T-Mobile and Sprint spent on digital ads amidst the global pandemic. [Here's what we found.](   [] Agency News [] [VMLY&R names King as first chief integration officer]( Agency veteran Myron King was named chief integration officer at VMLY&R and will lead the company's new Transformation Initiative, which addresses systemic racism internally and in client relations. King helped with the creation of the company's Diversity, Equity and Inclusion Committee and with his promotion will join VMLY&R's executive leadership team. Full Story: [Adweek (tiered subscription model)]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Driving customer engagement with B2B commerce With restrictions on physical meetings, B2B Commerce sales teams are forced to rethink how they engage with customers and conduct transactions remotely. Clients are looking to upgrade their tools and add new capabilities to empower their B2B Commerce sales teams to interact differently with their customers. [Learn more in this webinar]( on on Sept 10, 2 PM ET. ADVERTISEMENT: [] Media & Technology Trends [] [Marketers get reprieve from Apple iOS 14 privacy measures]( Marketers get reprieve from Apple iOS 14 privacy measures (Philippe Huguen/AFP/Getty Images) Apple is waiting until 2021 to make privacy changes in iOS 14, which would require brands to obtain permission from users to access their device's advertising identifier. Apple says the delay is "to give developers the time they need to make the necessary changes," and AdColony's Matt Barash notes, "The expectations among a lot of people in this business were that users were not going to opt in and it would wreak havoc on the industry." Full Story: [The Wall Street Journal (tiered subscription model)]( (9/3), [TechCrunch (tiered subscription model)]( (9/3), [Ad Age (tiered subscription model)]( (9/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Report: The 13 TCMA Providers That Matter Most Selecting the best through-channel marketing automation solution for your business is not an easy task. In [this report]( Forrester Research breaks down the capabilities that enable complex cross-channel engagement strategies, based on an evaluation of the most significant TCMA vendors against 24 key criteria. [Read Now]( ADVERTISEMENT: [] Editor's Note [] SmartBrief will not publish Monday In observance of Labor Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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