72andSunny, Photoshop create magical subway ride

Wieden+Kennedy create Uber's racial injustice campaign | 72andSunny, Photoshop create magical subway ride | Campaign promotes women in the film industry Created for {EMAIL} | [Web Version]( August 31, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Wieden+Kennedy create Uber's racial injustice campaign]( Uber is asking riders who tolerate racism to delete the ride-sharing app in a campaign created by Wieden+Kennedy. Billboards are up in 13 US cities, and the company is using social media, email and app notifications in the campaign. Full Story: [Ad Age (tiered subscription model)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( A Customer Intelligence Gap in CPG Advertising We're living in a time of disruption and it's harder for advertisers to make connections with consumers. To complicate matters, CPG brands know the least about their consumers given the retailer intermediary. [Discover why quality consumer data can help fight back against trends at shelf.]( ADVERTISEMENT: [] Creative [] [72andSunny, Photoshop create magical subway ride]( [72andSunny, Photoshop create magical subway ride]( (Adobe Photoshop/YouTube) A boring subway commute turns into a magical ride full of color and visions with the Rolling Stones song "She's a Rainbow" as background music in a minute-long advertisement created by 72andSunny for Photoshop. The "Fantastic Voyage" spot, which uses images created using Photoshop, was directed by Partizan's Antoine Bardou-Jacquet. Full Story: [Muse by Clio]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Campaign promotes women in the film industry]( [Campaign promotes women in the film industry]( (Women In Film/YouTube) Women in Film teamed with Saatchi & Saatchi New York to create mock-up posters similar to ones used in award campaigns promoting the skills of women in the film industry. The campaign includes a 60-second video and asks film industry executives to hire women who may have lost their jobs after the coronavirus pandemic. Full Story: [Ad Age (tiered subscription model)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Navigating the Now Consumer]( Personalizing ads can be intimidating, but a combination of tech and "do more with less" testing strategies can make brand messaging agile, consistent, and relevant - while eliminating dreaded manual tasks. Learn the trends, how-tos, and strategies brand marketers need to create strong consumer connections in today's climate. [Get Started]( ADVERTISEMENT: [] Agency Insider [] [WPP's Mark Read on the future amid COVID-19]( WPP's second-quarter revenues were down but were still better than expected and the future depends on consumer confidence and the government's response to a second wave of the COVID-19 pandemic, says Mark Read, WPP's chief executive. Read said staff members have done a "fantastic job" working from home and "building much stronger relationships with clients." Full Story: [Campaign US (tiered subscription model)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Lowenthal on how TikTok's sale will affect advertising]( Lowenthal on how TikTok's sale will affect advertising Lowenthal (Nicholas Hunt/Getty Images) A battle could commence between TikTok and Instagram if Walmart and Microsoft purchase TikTok's US assets, giving the app access to Walmart's brands but an Oracle purchase of the video app will have no effect on advertising, says Media Kitchen CEO Barry Lowenthal. TikTok understands Generation Z and should be purchased by a company that appreciates its creativity, he adds. Full Story: [MediaPost Communications]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Agency News [] [Carat wins Kraft Heinz's international account]( Dentsu Aegis' Carat will handle international media for Kraft Heinz and, as previously reported, Publicis Groupe will continue to handle the company's US account. Carat is the lead agency for Kraft Heinz's global product development and will handle media business in Canada and other countries. Full Story: [Ad Age (tiered subscription model)]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Media & Technology Trends [] [Android in-app ad developers top iOS peers in fixing issues]( Developers of in-app ads have been quicker to resolve advertising issues related to apps within Google Play than iOS apps offered via Apple's App Store, according to artificial intelligence analysis conducted by researchers in China, Hong Kong, Singapore and Australia. Researchers also found 45.51% of app reviewers said there were too many ads, 25.02% said ad frequency is an issue and 13.52% had an issue with pop-ups. Full Story: [VentureBeat]( (8/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Remote sales: driving customer engagement with B2B commerce Clients are looking to upgrade their tools and add new capabilities to empower their B2B Commerce sales teams to interact differently with their customers, replacing traditional communication channels and offering new and updated services. Hear from industry experts on Sept 10th at 2PM ET [in this webinar]( to learn more. ADVERTISEMENT: [] Hot Topics [] - [W+K, Nike pay tribute to Kobe Bryant with "Better"]( Muse by Clio [] - [Mother, KFC pause slogan in first global push]( Campaign US (tiered subscription model) [] - [Funworks, Cafe Rio ask "Could this year get any better?"]( Muse by Clio [] - [Where agencies can discover diverse talent]( The Drum (free registration) [] - [Forsman & Bodenfors tires out a sheepdog for Saucony]( Adweek (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I care. I care about it all. It takes too much energy not to care. 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