Saatchi & Saatchi, Olay launch "#FaceTheSTEMGap"

Saatchi & Saatchi, Olay launch "#FaceTheSTEMGap" | FIG, Benjamin Moore say thanks to quarantine walls | Ogilvy creates City of Chicago AR lens for mask wearers Created for {EMAIL} | [Web Version]( August 27, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Saatchi & Saatchi, Olay launch "#FaceTheSTEMGap"]( Saatchi & Saatchi New York created a "#FaceTheSTEMGap" campaign for Olay that launched on Women's Equality Day (Wednesday) and features an anthem spot setting out the brand's $1 million donation to bolster the number of women in STEM careers. A second spot shows women in STEM talking about their careers, and the campaign includes print ads in The New York Times, Allure and Harper's Bazaar. Full Story: [Adweek (tiered subscription model)]( (8/26), [Campaign US (tiered subscription model)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Position your agency for the right clients Are you able to say no to clients who aren't a fit? If you're always saying yes, author and speaker David C. Baker has great advice about how to position your agency and take it to the next level (or at least the level you want, with the clients you want). [Watch the recording.]( ADVERTISEMENT: [] Creative [] [FIG, Benjamin Moore say thanks to quarantine walls]( [FIG, Benjamin Moore say thanks to quarantine walls]( (Benjamin Moore Paints/YouTube) FIG's 30-second spot for Benjamin Moore encourages viewers to say thank you to the walls in their homes that have doubled as classrooms, offices or yoga studios during quarantine with a fresh coat of a paint. A narrator says, "They've stood by us, even when we've got a little stir crazy." Full Story: [Ad Age (tiered subscription model)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy creates City of Chicago AR lens for mask wearers]( Ogilvy creates City of Chicago AR lens for mask wearers (PRNewsfoto/Ogilvy) Ogilvy created a City of Chicago Snapchat lens that only unlocks an augmented reality experience if users are wearing a mask. The experience enables users to virtually transform their face masks with the colors and logos of local sports teams and carries the tagline "Team Up, Mask Up." Full Story: [Muse by Clio]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Agency Insider [] [Agencies talk challenges of mobile, remote workforce]( HR executives from agencies talk about the financial and administrative challenges of managing staff requests to move to different states as remote working becomes the norm. "Employees don't understand the financial implications of it," says OH Partners' Charlene Wong, explaining those complications relate to state taxes, insurance and 401(k)s. Full Story: [Digiday (tiered subscription model)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Huge's global chief design officer talks creativity]( Fura Johannesdottir, global chief design officer at Huge, talks about her creative inspirations, the agency's recent work for Android and McDonald's and why Kate Spade Saturday stood out. "I felt like it was a really interesting experiment around the future of shopping," she says. Full Story: [Muse by Clio]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Marketing Personalization Starter Kit]( A lot has happened this year, but one thing's for certain: brands who have agile, relevant messaging will continue to win consumers over. While the concept of personalization is not new, behaviors, technology, data, and devices available today demand an updated approach. Whether you're new to personalization or want to better understand new trends, this starter kit has something for everyone. [Download now]( ADVERTISEMENT: [] Agency News [] [Translation, Disney unite on diverse audiences]( Translation has signed a multiyear deal with Disney's CreativeWorks to help brands connect with diverse audiences. "It's not only the right thing to do but it is good for business," says Translation's Steve Stoute, adding, "These audiences are loyal and waiting to be spoken to in a way that's authentic to them." Full Story: [Ad Age (tiered subscription model)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Leo Burnett, MediaCom make Diversity Best Practices Inclusion Index]( MediaPost Communications (8/26) Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Media & Technology Trends [] [Facebook sounds warnings as it rejects Apple's IDFA]( Facebook says it won't try to collect Apple users' identifier for advertisers data, which will be restricted in the forthcoming iOS 14, and warns businesses that the move "may render Audience Network so ineffective ... that it may not make sense to offer it on iOS 14 in the future," according to a company blog post. Facebook says that while its own advertising will be less affected, it is working on alternate monetization products and encouraging businesses to create ad accounts for app-install ad campaigns for Apple iOS 14 users. Full Story: [MediaPost Communications]( (8/26), [AdExchanger]( (8/26), [Ad Age (tiered subscription model)]( (8/26), [The Wall Street Journal (tiered subscription model)]( (8/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Driving customer engagement with B2B commerce With restrictions on physical meetings, B2B Commerce sales teams are forced to rethink how they engage with customers and conduct transactions remotely. Clients are looking to upgrade their tools and add new capabilities to empower their B2B Commerce sales teams to interact differently with their customers. [Learn more in this webinar]( on Sept 10, 2 PM ET. ADVERTISEMENT: Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] It's not that I take myself seriously, I take what I do seriously. Laurence Fishburne, actor, playwright, producer, screenwriter, film director [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004