The Richards Group, FCA tout Ram TRX with "Sandman"

Saatchi & Saatchi NY spotlights female movie talent | The Richards Group, FCA tout Ram TRX with "Sandman" | Adam&Eve/DDB immerses viewers in Sony PlayStation 5 Created for {EMAIL} | [Web Version]( August 21, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Saatchi & Saatchi NY spotlights female movie talent]( [Saatchi & Saatchi NY spotlights female movie talent]( (Clio Awards/YouTube) Saatchi & Saatchi New York created a "For Your Consideration" campaign for Women In Film that urges the film industry to hire female talent with mock movie posters spotlighting female writers, directors, producers and photographers. A 60-second spot, voiced by actress Lake Bell, highlights the lack of gender diversity in Hollywood. Full Story: [Muse by Clio]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Creative [] [The Richards Group, FCA tout Ram TRX with "Sandman"]( [The Richards Group, FCA tout Ram TRX with "Sandman"]( (Ram Trucks/YouTube) The Richards Group's dreamlike "Sandman" spot for Fiat Chrysler Automobiles' Ram TRX showcases the vehicle's capabilities in Utah's deserts, is set to a slow version of "Mr. Sandman" and features the tagline "The Power Has Shifted." The Richards Group's Chuck Schiller says, "In this case, we think the power and confidence of the TRX are self-evident, and so we simply let the truck speak for itself." Full Story: [MediaPost Communications]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Adam&Eve/DDB immerses viewers in Sony PlayStation 5]( [Adam&Eve/DDB immerses viewers in Sony PlayStation 5]( (PlayStation/YouTube) Adam&Eve/DDB's global spot for Sony's PlayStation 5 spotlights the multi-sensory features of the new console, such as haptic feedback, 3D audio and adaptive triggers, which immerse gamers in "a world where you can feel more." The spot follows a female hero as she navigates fantastical surroundings and ends with the tagline "Play has no limits." Full Story: [Ad Age (tiered subscription model)]( (8/20), [Campaign US (tiered subscription model)]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Navigating the Now Consumer]( Personalizing ads can be intimidating, but a combination of tech and "do more with less" testing strategies can make brand messaging agile, consistent, and relevant - while eliminating dreaded manual tasks. 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Full Story: [Ad Age (tiered subscription model)]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Deutsch exec: Brands can engage college football fans]( Deutsch New York Senior Strategist Alex Rakestraw explores how brands can engage college football fans during the postponed season with social and digital activations that play on team rivalries, empathetic campaigns to console fan communities, or innovative replacements for Thanksgiving. "Fans won't forget about college football just because this season's been postponed. The right idea, and a bit of creative ambition, can make a brand every bit as unforgettable," he writes. Full Story: [Muse by Clio]( (8/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Featured Content Sponsored content from [Twitter]( [Earn your video badge with Twitter Flight School]( to showcase your Twitter advertising expertise? Sign up for Twitter Flight School and earn your video achievement badge. 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