Arts and Letters, NBC News say "Plan Your Vote"

Arts and Letters, NBC News say "Plan Your Vote" | MullenLowe, Corona take Snoop Dogg to the beach | Big Family Table, Hulu let athletes get back to sport Created for {EMAIL} | [Web Version]( August 18, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Arts and Letters, NBC News say "Plan Your Vote"]( [Arts and Letters, NBC News say "Plan Your Vote"]( (NBC News/YouTube) NBC News, with Arts and Letters Creative Co., created an awareness campaign that points viewers to its interactive Plan Your Vote tool, which provides key voting information for each state. The spots feature talent from NBC News and MSNBC, including Lester Holt, Chuck Todd, Mika Brzezinski and Stephanie Ruhle. Full Story: [Adweek (tiered subscription model)]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Creative [] [MullenLowe, Corona take Snoop Dogg to the beach]( MullenLowe LA's new campaign for Corona stars Snoop Dogg in a series of spots at the beach in which he encourages viewers to slow down and enjoy "The Fine Life" with the brand's beer. The campaign is running across TV, including during the NBA playoffs, and [Snoop teased the spots in an Instagram post]( that's so far attracted more than 670,000 views. Full Story: [Ad Age (tiered subscription model)]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Big Family Table, Hulu let athletes get back to sport]( [Big Family Table, Hulu let athletes get back to sport]( (Hulu/YouTube) Big Family Table is touting "Hulu Has Live Sports" again with a 30-second spot that shows sports stars gleefully abandoning their pandemic hobbies to get back into the game -- and fulfill their contractual obligations with Hulu. The ad, part of the "Hulu Sellouts" campaign, is directed by Hungry Man's Dave Laden and features the NBA's Damian Lillard, WNBA star Skylar Diggins-Smith and MLB's Aaron Judge. Full Story: [Ad Age (tiered subscription model)]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Boost ROI with High Performing Email Campaigns Successful email campaigns start with compliant and accurate opt-in lists focused on your best audiences that are deployed using the best email execution practices. Learn how an auto dealer used Claritas' Identity Graph to gain emails and $82 million in new revenue. [Download case study.]( ADVERTISEMENT: [] Agency Insider [] [Agency staff face parental challenges; "empathy" needed]( The pandemic is fueling a crisis for agency staff with children as they try to balance home schooling with working from home, Kristina Monllos writes. Agency executives and management "need to model empathy and adaptability for parents going through these challenging decisions and to show up for parents in a better way," says Dagger co-founder Carla Paschke Guy. Full Story: [Digiday (tiered subscription model)]( (8/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FCB creatives talk "Greetings From Lockdown"]( FCB Chicago creatives Victoria Rosselli and Robyn Frost talk about their "Greetings From Lockdown" side project, which Outfront Media recently boosted by running it across its digital out-of-home transit ad space in New York City. "For the people who will see the postcards in OOH, we hope it momentarily takes them elsewhere -- off the train, away from the platform and off to a different part of the world for a split-second break," Frost says. Full Story: [Muse by Clio]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Agency News [] [VB+P launches offshoot AI-focused shop, Braive]( Venables Bell & Partners has launched an offshoot shop named Braive to provide creative and strategic support for the employment of artificial intelligence by brands. The new shop is co-founded by technology entrepreneur Joe Kleinschmidt and Trace Cohen, a former VB+P brand strategy director, who says the agency will help to further "AI being utilized to build brand value and to align [with] the brand's purpose." Full Story: [Adweek (tiered subscription model)]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Prebid.org's first agency member is Havas Media]( MediaPost Communications (8/17) [] - [WPP's Jim Joseph named president of McCann Health North America]( MediaPost Communications (8/17) [] - [Diageo buys Ryan Reynolds' Aviation Gin, services of Maximum Effort]( Ad Age (tiered subscription model) (8/17) [] Media & Technology Trends [] [TikTok creates website, Twitter account to explain itself]( TikTok has launched an online information hub and a Twitter account to address "rumors and misinformation" about the company. The moves follow an executive order from the Trump administration stating that the Chinese-owned app will be banned in the US if it's not sold by parent company ByteDance. Full Story: [TechCrunch (tiered subscription model)]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [Calif. privacy law, including do-not-sell, now enforced]( The California Consumer Privacy Act is now being enforced following the finalization of regulations, including the requirement that companies honor worldwide do-not-sell requests of consumer information. Advertising trade groups, including the American Association of Advertising Agencies, oppose the do-not-sell stipulation. Full Story: [MediaPost Communications]( (8/17) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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