Twitter reportedly explores TikTok acquisition

Iris Worldwide, Starbucks get lighthearted with masks | Red & Co., Fat Tire spotlight climate change | Highdive taps Momoa, Murray for award acceptance video Created for {EMAIL} | [Web Version]( August 10, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Iris Worldwide, Starbucks get lighthearted with masks]( Iris Worldwide created a social ad in the UK for Starbucks that simply features one of the brand's cups with "Mmphfffh" written on it and the copy "Thank you for wearing a mask in store." Iris' Eli Vasiliou says, "Names on cups is such a big thing at Starbucks -- and it just occurred to me how much trickier life suddenly is for baristas," adding, "It seems to be tickling people, which feels great after all the seriousness in adland over the last few months." Full Story: [Muse by Clio]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Increase Reach 3X without Cookies With LiveRamp, you can increase addressable reach by 3X and access inventory on Safari and Firefox. Now, advertisers can achieve greater reach, more engaged audiences, better ROI, and lower CPMs with LiveRamp—all without cookies. [Click to learn more!]( ADVERTISEMENT: [] Creative [] [Red & Co., Fat Tire spotlight climate change]( Red & Co., Fat Tire spotlight climate change (SCS Global Services) New Belgium Brewing, with Red & Co., marked International Beer Day and touted Fat Tire as the first beer to be certified as carbon neutral in America with a one-day $100 charge for its six-packs to highlight what could happen to beer prices if climate change escalates. The move is part of Fat Tire's "Drink Sustainably" campaign and was promoted via a full-page ad in The New York Times and media buys across Twitter, Facebook, NPR and The Guardian. Full Story: [Muse by Clio]( (8/7), [MediaPost Communications]( (8/7), [Ad Age (tiered subscription model)]( (8/7), [Adweek (tiered subscription model)]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Highdive taps Momoa, Murray for award acceptance video]( Highdive's acceptance speech at Ad Age's virtual Small Agency of the Year Awards took the form of a humorous video that features its staff, and two stars from its recent campaigns -- Jason Momoa and Bill Murray. Momoa and Murray appear separately with the former praising "High Five" on the win and the latter paying tribute to the real star of Jeep's "Groundhog Day" ad, who was paid in "treats." Full Story: [Ad Age (tiered subscription model)]( (8/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Reach is Good, But Reach + Engagement is Better]( As video and streaming consumption continues to rise, brands that anchor omni-channel strategies where consumers engage will have a competitive advantage. [Learn how a simple mindset shift can maximize results with CTV and digital video at the center.]( ADVERTISEMENT: [] Agency Insider [] [Omelet CEO on life working from home]( Omelet CEO Thas Naseemuddeen writes about the change from frequent business travel to working from home and how the agency has adapted to life during the pandemic. "I'm constantly inspired by our team's ingenuity and sense of family and how everyone is supporting each other through this time, even though we're all apart," she writes. Full Story: [The Drum (free registration)]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How small agencies are uniquely positioned amid pandemic]( Ethan Jakob Craft outlines eight key takeaways from Ad Age's Small Agency Conference, including the freedom of independence to support social movements and the unique benefits and opportunities smaller shops can maximize during the pandemic. "Small agencies are inherently leaner and more agile. It just comes with the model," says Mischief USA's Greg Hahn, while Joan Creative's Lisa Clunie says, "I think small agencies actually have an advantage in pitching" via Zoom. Full Story: [Ad Age (tiered subscription model)]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Boost ROI with High Performing Email Campaigns Successful email campaigns start with compliant and accurate opt-in lists focused on your best audiences that are deployed using the best email execution practices. Learn how an auto dealer used Claritas' Identity Graph to gain emails and $82 million in new revenue. [Download case study.]( ADVERTISEMENT: [] Agency News [] [Mother names James Kinney as first chief talent officer]( Mother appointed James Kinney as its first chief talent officer, who joins from Giant Spoon where he held the role of vice president of people. Kinney will hold "experience sessions" with each employee to learn about their experiences at the agency and says, "My training teaches me that I can't make any decisions on behalf of the organization if I'm not listening." Full Story: [Adweek (tiered subscription model)]( (8/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Media & Technology Trends [] [Twitter reportedly explores TikTok acquisition]( Twitter has reportedly held preliminary conversations with TikTok executives regarding the acquisition of the app's US business and says it's a more viable candidate than Microsoft because it doesn't maintain any other Chinese interests. However, some sources say that Twitter faces an uphill battle in meeting the company's potential high valuation. Full Story: [Reuters]( (8/8), [The Wall Street Journal (tiered subscription model)]( (8/8) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [GS&P, UN show the life of underwater plastics]( Ad Age (tiered subscription model) [] - [BBDO, Extra Gum launch a "Real Friend Request"]( Adweek (tiered subscription model) [] - [Highdive wins Ad Age's Small Agency of the Year]( Ad Age (tiered subscription model) [] - [BarrettSF creates animated spot for Chime]( MediaPost Communications [] - [FIG, CNN urge mask wearing in latest "Facts First" spot]( Ad Age (tiered subscription model) Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] The world can be better if there's love, tolerance and humility. 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