Some brands are reducing payment terms to help agencies

Highdive wins Ad Age's Small Agency of the Year | TBWA\Media Arts Lab, Apple capture hockey action | Havas Chicago creates "The Battle Home" for veterans Created for {EMAIL} | [Web Version]( August 6, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Highdive wins Ad Age's Small Agency of the Year]( Highdive won the top accolade of Gold during Ad Age's Small Agency of the Year Awards and Silver was awarded to Camp + King. International Small Agency of the Year was given to London's Uncommon, and winners by size of agency were Superconductor (1-10 employees), Yard (11-75) and No Fixed Address (76-150). Full Story: [Ad Age (tiered subscription model)]( (8/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Neil Patel: 8/12 Live Stream Q&A for Marketing Agencies Neil Patel kicks off SharpSpring's Agency Acceleration Series on August 12. He'll join SharpSpring's CEO for a Q&A about optimizing conversion rates for clients. [The web series]( aimed at helping agencies grow, features content from Patel and other digital marketing superstars. ADVERTISEMENT: [] Creative [] [TBWA\Media Arts Lab, Apple capture hockey action]( [TBWA\Media Arts Lab, Apple capture hockey action]( (Apple Canada/YouTube) TBWA\Media Arts Lab's latest spot for Apple's "Shot on iPhone" campaign shows Mark Stone and Marc-Andre Fleury of the NHL's Vegas Golden Knights capturing their movements on the ice by taping an iPhone 11 Pro to their skates, a goal and hockey stick. "Seeing the finished quality, even though it was only shot on an iPhone, it's kind of mind-boggling to me," says Stone. Full Story: [Muse by Clio]( (8/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Havas Chicago creates "The Battle Home" for veterans]( Havas Chicago partnered with the Veterans Community Project and the National Association of Realtors to create an installation, "The Battle Home," in Kansas City's Union Station to raise awareness of homelessness among veterans. The exhibition features a home built from sleeping bag bricks that features QR codes, which direct visitors to stories about how the VCP has helped veterans escape homelessness. Full Story: [Muse by Clio]( (8/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Is your brand ready for the return of sports?]( Live sports are back, and sports fans couldn't be more pumped, even if they can't attend in person. Without packed arenas or sports bars, Twitter is the roar of the stadium. For marketers eager to get back into the game, opportunities are rampant, and the audiences are primed. [Learn more.]( ADVERTISEMENT: [] Agency Insider [] [Some brands are reducing payment terms to help agencies]( Some brands are reducing payment terms to help agencies (Pixabay) Consultants report major brands, including Clorox, Unilever and Mars, are capping payment terms at 60 days to support small and medium-sized agencies during the pandemic, but many aren't proactively notifying shops of their new leniency, Jack Neff writes. The Agency Sherpa's Nancy Hill says, "I'd like to think that this is a sign that there's humanity left in the ecosystem and that marketers are realizing that what they do can hurt the smallest of us," adding, "What I'm saying to people is that you should certainly ask, because if you don't ask, it may not happen." Full Story: [Ad Age (tiered subscription model)]( (8/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Deutsch LA's Maya Thompson on working from home]( Deutsch LA's Maya Thompson talks about working from home during the pandemic, her creative outlets and how social unrest has spurred her interest in learning history from a Black perspective. "Many fail to realize our minds are in bondage from the narratives we were told, so I'm in the process of unlearning the indoctrination," she says. Full Story: [Muse by Clio]( (8/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Anomaly wins US creative for Coke]( Anomaly has won the US creative account for Coke, marking the end of Wieden+Kennedy's 15-year partnership with the brand. Anomaly already handles creative for Coca-Cola's Diet Coke and Minute Maid brands, and Wieden+Kennedy works on Coca-Cola's Sprite and Vitamin Water brands. Full Story: [Adweek (tiered subscription model)]( (8/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [One Club expands free school for Black creatives to West Coast]( MediaPost Communications (8/5) [] Media & Technology Trends [] [Facebook launches TikTok competitor Instagram Reels]( Facebook launches TikTok competitor Instagram Reels (Facebook) Facebook has launched Instagram Reels, which is similar to TikTok, in 50 countries -- but not just in response to President Donald Trump's push to ban TikTok in the US. Facebook had launched several attempts at the short-form video format in recent years, and although these failed to take off, they provided user data that was used to create Reels. Full Story: [TechCrunch (tiered subscription model)]( (8/5), [CNET]( (8/5), [Vox]( (8/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. Help Spread the Word [SHARE]( Or copy and share your personalized link: smartbrief.com/aaaa/?referrerId=iXmpAZYZQV [] [] I am awaiting perpetually and forever a renaissance of wonder Lawrence Ferlinghetti, poet [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004