How to become an agency change-maker

4A's urges Nielsen to rethink OOH ratings move | David&Goliath creates "The Features Film" for Kia | Campfire, Mirrored Media, NVE showcase "The Alienist" Created for {EMAIL} | [Web Version]( July 21, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [4A's urges Nielsen to rethink OOH ratings move]( The American Association of Advertising Agencies is urging Nielsen to reverse its decision to combine in-home and out-of-home TV ratings. "The inability to access the disparate viewing streams negatively impacts which metrics inform different viewing experiences, and dilute the transparent measurement solutions that the industry should strive for when making financial decisions," says 4A's President and CEO Marla Kaplowitz. Full Story: [MediaPost Communications]( (7/20), [Ad Age (tiered subscription model)]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Ready for measurement in a cookieless world? As the industry migrates away from third-party cookies, many of the metrics marketers rely on today to measure their digital media performance will be gone. There are three things you need to do today to be prepared. [Click now to learn more.]( ADVERTISEMENT: [] Creative [] [David&Goliath creates "The Features Film" for Kia]( [David&Goliath creates "The Features Film" for Kia]( (Kia Motors America/YouTube) David&Goliath created "The Features Film," a six-minute spot for Kia Motors America that tells the story of a getaway driver who uses eight of the automaker's vehicles to help him escape from the criminal underworld. The film is also available as a 60-second teaser, 30-second trailer and 13 separate 15-second pre-roll videos. Full Story: [MediaPost Communications]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Campfire, Mirrored Media, NVE showcase "The Alienist"]( TNT, with Campfire, Mirrored Media and NVE, is touting the second season of "The Alienist" by collaborating with New York City businesses, including cocktail lounge Death & Co. on show-inspired drinks and videos, a signature fragrance from DS & Durga, a curated collection with Bergdorf Goodman and special meals from Delmonico's for health care workers. The collaborations were highlighted in a mailer wrapped in a reproduction of an issue of the New York Journal, and fans and press were invited to a virtual screening of the show's launch that included an interactive murder mystery experience. Full Story: [Ad Age (tiered subscription model)]( (7/20), [Marketing Dive]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How to become an agency change-maker]( How to become an agency change-maker (Pixabay) Wunderman Thompson's Sherine Kazim urges creatives to be brave enough to risk failure and persevere with small wins or "tiny rebellions" to make lasting change. "The problem with being a changemaker is that you have to be brave enough to make change," she writes, adding, "The best way to rally people into joining a rebellion is to externalize ideas, be vocal and clear about intended outcomes, and speak truth to power." Full Story: [Muse by Clio]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The state of mentoring for talent of color]( Lucinda Southern explores how mentoring for talent of color is being affected by the pandemic and remote working. GroupM's Jill Kelly says, "For younger generations, Black and people of color, remote-working conditions have surfaced other areas that mentorship needs," explaining, "Those notions of validation and feeling of relevance are harder to come by when you don't walk past your manager who says, 'Hey good job, why don't I get you lunch.' " Full Story: [Digiday (tiered subscription model)]( (7/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( SHIFTING LIVE EVENTS TO WEBINARS Sponsored content from ON24 - [Three Reassuring Tips About Running Webinars During a Crisis]( - [How SAP Switzerland Went All In On Digital Experiences]( - [4 Takeaways from a Month in Crisis]( - [How COVID-19 Changed Webinars: A Comparison of March 2020 to 2019 Benchmarks]( - [Managing Your Marketing Strategy During a Crisis]( [] Agency News [] [Lamar picked as OOH partner for Vegas Raiders stadium]( Lamar picked as OOH partner for Vegas Raiders stadium (Ethan Miller/Getty Images) Lamar Advertising has been chosen as the exclusive out-of-home partner for the new home of the NFL's Las Vegas Raiders, the Allegiant Stadium. The agency will manage one large, full-motion digital marquee in the stadium that will be exclusively used by the Raiders and Allegiant, and nine off-site digital billboards. Full Story: [MediaPost Communications]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Social platform cuts extend beyond Facebook boycott]( Social platform cuts extend beyond Facebook boycott (Pixabay) From July 1 to 10, Facebook's biggest advertisers allocated 19% less toward the social platform compared with the same time frame last year -- including brands that haven't publicly committed to the boycott -- and Twitter suffered similar fate with the top advertisers cutting spend 9%, according to Pathmatics. Brands such as Geico, Hulu and Samsung appear to have shifted some of their funds toward YouTube. Pathmatics' Sarah Fleishman says the spending shifts are the result "of a tumultuous year characterized by economic and political uncertainty, an international pandemic, and an increase in the need for honesty and accountability from brands and advertisers." Full Story: [Ad Age (tiered subscription model)]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [4A's joins industry opposition to D.C. ad tax]( 4A's joins industry opposition to D.C. ad tax (Pixabay) The American Association of Advertising Agencies is among the signatories of a letter from the Advertising Coalition to Washington, D.C., lawmakers opposing the state's proposed 3% tax on the sale of personal information and advertising. "In this difficult economic environment few businesses will be able to absorb these incremental costs and will have to pass them onto consumers," the letter states, warning the tax "will inevitably lead to a pyramiding tax, which could induce those able to do so to utilize services outside the District." Full Story: [MediaPost Communications]( (7/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Sharing 4A's SmartBrief with your network keeps the quality of content high and these newsletters free. 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