Mailchimp, Kin, Code and Theory create "By the Books" | Ogilvy, Vittel put a human spin on wildlife characters | Mering displays texts from a lonely California
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July 8, 2020
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Top Story
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[Mailchimp, Kin, Code and Theory create "By the Books"](
Mailchimp, with Kin and Code and Theory, has created a virtual literary festival, "By the Books: A Collection of Rising Voices," to spotlight diverse authors. The dedicated site was designed by Code and Theory and features interactive elements such as headphones and virtual bookshelves, and Kin's Sophie Ozoux says, "Our creative campaign encourages visitors to pick up a new perspective by shining a light on these fresh voices and titles using design, copy and animation." Full Story: [Campaign US (tiered subscription model)]( (7/7), [Muse by Clio]( (7/7)
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Creative
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[Ogilvy, Vittel put a human spin on wildlife characters](
[Ogilvy, Vittel put a human spin on wildlife characters](
(Nestle Waters/YouTube)
Ogilvy Paris' new campaign for French water brand Vittel reflects the brand's commitment to biodiversity with three 30-second spots featuring wildlife characters. One ad shows a squirrel slam-dunk a nut into a nest while another shows two bees using a flower as a punching bag. Full Story: [Adweek (tiered subscription model)]( (7/7)
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[Mering displays texts from a lonely California](
[Mering displays texts from a lonely California](
(Visit California/YouTube)
Mering's "See You Soon" campaign for Visit California features 12 social videos showcasing the beauty of each of the state's regions. The videos display texts from California, which reminisces about past visits and hopes to see travelers soon. Full Story: [Campaign US (tiered subscription model)]( (7/6)
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Agency Insider
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[Anonymous Black adtech pro on systemic racism](
Anonymous Black adtech pro on systemic racism
(Pixabay)
The top Black executive at an adtech firm talks anonymously about experiencing unconscious bias at work and why he's fed up with white colleagues assuming he'll have the answers regarding systemic racism and the recent protests. "Black people didn't create these systemic prejudices, so please don't expect us to resolve them alone," he says. Full Story: [Digiday (tiered subscription model)]( (7/8)
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[OMD's John Osborn on pandemic, racial inequality, social](
OMD CEO John Osborn talks in this video interview about how the agency has responded to the pandemic and protests, and what it's doing internally to eliminate systemic racism. He also discusses the Facebook ad boycott and explains why brand safety on social media is an issue that goes beyond one platform. Full Story: [Ad Age (tiered subscription model)]( (7/7)
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Agency News
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[The Many wins creative AOR for Panda Express](
The Many has been appointed creative agency of record for Panda Express, replacing incumbent Wolfgang after a virtual review. The brand invested $8.7 million in US paid media in 2019, per Kantar. Full Story: [Adweek (tiered subscription model)]( (7/7), [MediaPost Communications]( (7/7)
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Media & Technology Trends
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[Facebook meeting with boycott leaders changes nothing](
Facebook meeting with boycott leaders changes nothing
(Justin Sullivan/Getty Images)
The Anti-Defamation League, Free Press, Color of Change and the NAACP remain committed to leading the "Stop Hate for Profit" Facebook ad boycott campaign after a video conference with CEO Mark Zuckerberg and Chief Operating Officer Sheryl Sandberg, which they say failed to result in any actionable commitments related to their 10 demands. In a statement, Facebook reiterated its investment in content moderation and removal of white supremacist entities, and noted, "They want Facebook to be free of hate speech and so do we." Full Story: [Reuters]( (7/7), [Ad Age (tiered subscription model)]( (7/7), [The Wall Street Journal (tiered subscription model)]( (7/7), [MediaPost Communications]( (7/7)
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