Why you shouldn't dismiss the false positives

Justice Dept. probe bringing video production deals into question | 180LA, UNICEF show life for refugee children one year later | Cohn & Wolfe decorates NYC Christmas tree with Krazy Glue Created for {EMAIL} | [Web Version] December 23, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [Justice Dept. probe bringing video production deals into question] The US Justice Department's investigation into possible video production bid fixing is shining a light on a complicated $5 billion industry that involves hundreds of companies in the video production process. Higher "check bids" used to justify inflated prices have been reported by several postproduction executives, per a K2 Intelligence transparency report released this year. [The Wall Street Journal (tiered subscription model)] (12/22) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Download Business Wire's "2016 Media Survey” Gain insights based on the 600 journalists we polled. Learn about: optimal times to pitch the media, utilizing social media platforms, formatting news releases and online newsrooms to reach media, and building lasting media relationships. [Read the report here.] ADVERTISEMENT Creative [180LA, UNICEF show life for refugee children one year later] [180LA, UNICEF show life for refugee children one year later] Click to watch video (UNICEF/YouTube) 180LA's latest installment in its "Unfairy Tales" campaign for UNICEF continues the stories of Syrian refugees Malak and Mustafa. The emotional spots show the children talking about how they are settling into new lives in Germany. [FastCoCreate] (12/22), [Adweek] (12/22) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Cohn & Wolfe decorates NYC Christmas tree with Krazy Glue] Cohn & Wolfe has created a "Krazy Kristmas Tree" in New York City for Krazy Glue, which is decorated with real Christmas presents such as a table tennis table and a drum kit. The gifts were chosen by children from the Big Brothers Big Sisters of New York City, and each item was hung on the tree using two drops of Krazy Glue. [Adweek] (12/22) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Get actionable data in real time through automation To truly deliver seamless personalization across channels companies need to evaluate their current technology, identify impediments for real-time marketing and fill gaps of legacy silos. [Uncover solutions to deliver data-driven, contextually relevant interactions.] ADVERTISEMENT Agency Insider [Why you shouldn't dismiss the false positives] Advertisers and brands should not ignore brand-advocate "false positives" in the buying journey. While such individuals may not complete a purchase, marketers should still target them as they recommend brands to others who may be a better fit with the service or product. [MediaPost Communications] (12/22) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [Crossmedia picked to handle U.S. Bank's media business] Crossmedia has been selected as U.S. Bank's media agency of record, replacing Empower MediaMarketing. The bank, which had worked with Empower for two decades, invested $45.7 million in domestic advertising in 2015, Ad Age's Datacenter reports. [Advertising Age] (12/22), [MediaPost Communications] (12/22) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Facebook Live, AT&T bring you Santa] Santa is coming to Facebook Live today to read from his "nice list" and chat a bit about life at the North Pole. The timely visit from St. Nick, starting at noon Eastern time, is part of an AT&T loyalty program. [MediaPost Communications] (12/22) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [Looking Ahead to 2017: Digital Transformation] [Navjot Singh] Singh (4A's) "It is becoming increasingly clear that humanity is going through a major digital transformation -- which is shifting the way we live and work." -- Navjot Singh We like to hear what our members think about the hottest issues of the day. In this editorial installment, Navjot Singh, Content and Editorial Manager at The Knowledge Engineers by AVADO, offers his thoughts on why digital transformation is important. Read Navjot's assessment of the changes before us [here]. [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Learn more about 4A's: [Homepage] | [Training Programs] | [All Upcoming Events] Editor's Note SmartBrief will not publish Monday In observance of Christmas, SmartBrief will not publish Monday. Publication will resume Tuesday. [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Know what you want to do, hold the thought firmly, and do every day what should be done, and every sunset will see you that much nearer your goal. 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