The Martin Agency's Neel Williams on anxiety

W+K, Nike say "For once, Don't Do It" | GS&P addresses racism with "First Responder Twitter Bot" | The&Partnership, NYSE create "Together We're Strong" Created for {EMAIL} | [Web Version]( June 1, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K, Nike say "For once, Don't Do It"]( [W+K, Nike say "For once, Don't Do It"]( (Nike/YouTube) Wieden+Kennedy Portland's 60-second "For once, Don't Do It" spot for Nike acknowledges the protests following George Floyd's death in police custody with stark white copy on a black background that includes the lines "Don't pretend there's not a problem in America. Don't turn your back on racism." A Nike statement about the ad says, "We hope that by sharing this film we can serve as a catalyst to inspire action against a deep issue in our society and encourage people to help shape a better future." Full Story: [Muse by Clio]( (5/29), [Ad Age (tiered subscription model)]( (5/29), [MediaPost Communications]( (5/30), [Adweek (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The New Creative Process in Advertising Watch panelists from The Wonderful Company, Huge, Odysseus Arms, Droga5, and Jukin Media discuss creativity without traditional production resources. [WATCH ON DEMAND NOW]( ADVERTISEMENT: [] Creative [] [GS&P addresses racism with "First Responder Twitter Bot"]( [GS&P addresses racism with "First Responder Twitter Bot"]( (Respond2Racism/YouTube) Goodby Silverstein & Partners created a "Respond2Racism" campaign that features a "First Responder Twitter Bot," which automatically replies to pandemic-related racist tweets with educational information and videos showcasing Asian American front-line workers. The bot also automatically sends tips on how to be first responders to racism to those sending supportive tweets about the Asian community. Full Story: [Fast Company online]( (5/29), [Ad Age (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [The&Partnership, NYSE create "Together We're Strong"]( The&Partnership marked the reopening of the New York Stock Exchange with a "Together We're Strong" spot that features archival footage showing how Americans have persevered during other crises and copy that reads, "The Great Depression didn't stop us. 9/11 didn't stop us. We won't let this stop us." The&Partnership's Agnes Fischer says, "We realize there are so many brands chiming in at the moment, but we felt that the NYSE has a role to play in reminding all of us of our economic resilience -- which is also human resilience." Full Story: [Campaign US (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [The Martin Agency's Neel Williams on anxiety]( The Martin Agency's Neel Williams writes about living with anxiety, his coping mechanisms and urges people to help each other during the pandemic. "To those who are blessed with low anxiety, look out for the people who need help but are too embarrassed to ask," he writes. Full Story: [Muse by Clio]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Madonna Badger talks creative, mental health, names]( Madonna Badger talks creative, mental health, names Badger (Leigh Vogel/Getty Images) Badger & Winters' Madonna Badger talks in this podcast about the agency's campaigns including "Women Not Objects" and "No Kids in Cages" and how personal grief led her to purposeful work. She also chats about her love for sci-fi and action heroes, why having mental health support is vital, and powerful names. Full Story: [Ad Age (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Deutsch L.A. wins AOR for PetSmart]( Deutsch L.A. has won agency of record for PetSmart following a review, sources report. The brand invested almost $241 million in US media in 2019, per Kantar Media. Full Story: [Adweek (tiered subscription model)]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Giant Spoon named Experiential Agency of the Year by Adweek]( Adweek (tiered subscription model) (5/31) [] Media & Technology Trends [] [Facebook CPM rates rising to pre-pandemic levels]( Facebook CPM rates rising to pre-pandemic levels (Pixabay) Facebook CPM rates were up 20% to 50% at the end of May across various apps, according to Mobile Dev Memo Editor Eric Seufert, after CPMs dropped an average of 15% to 30% across social starting in March, coinciding with the coronavirus pandemic. Polar CEO Kunal Gupta says the increase is due to more auction competition and brands getting "back into consumer acquisition as the highly sensitive period of marketing during a pandemic is now behind us." Full Story: [AdExchanger]( (5/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Hot Topics [] - [Agencies plan for more remote, flexible working]( Ad Age (tiered subscription model) [] - [W+K, Nike show comebacks with "Never Too Far Down"]( Adweek (tiered subscription model) [] - [W+K Portland addresses anti-Asian hate]( Ad Age (tiered subscription model) [] - [Agency leaders talk pandemic effect on advertising]( Fast Company online [] - [Ogilvy, Dove showcase quarantine hair experiments]( Ad Age (tiered subscription model) [] [] When you come out of the storm, you won't be the same person who walked in. That's what this storm's all about. Haruki Murakami, writer [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004