Edelman, Ajinomoto challenge racism with "#TakeOutHate"

One Club reveals Best of Discipline ADC Awards winners | Huge, Realtor.com celebrate the "Real You" | Edelman, Ajinomoto challenge racism with "#TakeOutHate" Created for {EMAIL} | [Web Version]( May 22, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [One Club reveals Best of Discipline ADC Awards winners]( The One Club unveiled the winners of Best of Discipline for the 99th annual ADC Awards, and TBWA\Media Arts Lab, Pulse Films and Framestore won the "Best of Motion/Film/Gaming Craft" for Apple's "Bounce." FCB Chicago and Lord + Thomas won "Best of Experiential" for the Illinois Council Against Handgun Violence's "Most Dangerous Street," and BBDO New York and Minneapolis won "Best of Spatial Design" for Theirworld's "Infinity Classroom." Full Story: [Adweek (tiered subscription model)]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( USC Study: UGC Video Ads More Memorable Learn how UGC videos can scale your advertising during these uncertain times. UGC ads are 42% more memorable, and 55% more unique. Download the USC study and learn how to cut through the clutter with authentic content. [GET THE GUIDE]( ADVERTISEMENT: [] Creative [] [Huge, Realtor.com celebrate the "Real You"]( [Huge, Realtor.com celebrate the "Real You"]( (Realtor.com/YouTube) Huge's "Real You" campaign for Realtor.com features three lighthearted spots that show how people are celebrating their real selves during quarantine life, with one spot showing director Brandon Bray "dancing like nobody's watching." Huge's Vidhi Shah says, "From rewriting the scripts to fit our 'cast,' to MacGyver-ing a remote video village, to planning out a film where Brandon could simultaneously act and shoot, the production was full of surprises, hacks and, 'Sure, let's give it a go!' " Full Story: [Campaign US (tiered subscription model)]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Edelman, Ajinomoto challenge racism with "#TakeOutHate"]( Edelman's "#TakeOutHate" campaign for global MSG company Ajinomoto calls out the rise of racism during the pandemic with the help of stars such as Margaret Cho, Jenny Yang, Harry Shum Jr. and Gail Simmons. "For the first time in history, the world needs you to post more food pictures on Instagram," comments Cho in the 60-second spot, which encourages Americans to order takeout from Asian restaurants and share photos on social media using #TakeOutHate. Full Story: [Adweek (tiered subscription model)]( (5/21), [Ad Age (tiered subscription model)]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Learn How Your Video Campaigns Stack Up]( Compare your video ad campaigns to benchmarks created from analyzing hundreds of billions of video impressions worldwide across 600+ advertisers. [Plus, uncover best practices and trends by device, ad format, publisher, and more.]( ADVERTISEMENT: [] Agency Insider [] [GS&P, creatives launch Reddit ad school]( GS&P, creatives launch Reddit ad school (Reddit Inc.) A group of creatives -- Goodby Silverstein & Partners' Dan Greener, Neha Guria and Edward King, freelancer Shannon Smith and former Reddit executive Joe Federer -- have launched a 12-week "r/Advertising School" on Reddit. The program includes weekly live video conferences presented by professionals at director level or above from agencies including GS&P, Grey, Consequences, Truth and companies like Apple. Full Story: [Ad Age (tiered subscription model)]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Position your agency as an "indispensable resource"]( [Position your agency as an "indispensable resource"]( (Pixabay) Leighton Interactive's Clare Richards recommends that marketing agencies seeking to thrive during the pandemic should support brands with creative messaging and sales strategies that are based on in-depth insights of the particular challenges facing each client. "The crisis could serve as a catalyst to elevate your expertise and position your agency as an indispensable resource," she writes. Full Story: [SmartBrief/Marketing]( (5/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Arnold Worldwide's McBride: Why we need humor]( Muse by Clio (5/21) Why attribution will change the way you market If you've tried tracking conversions using Facebook or Google, you've no doubt felt the pain of arbitrating between conflicting data. Our new guide is a quick, 5-minute summary of the key things you need to know to get started with attribution in 2020. [Get this informative guide to learn more.]( ADVERTISEMENT: . Featured Content Sponsored content from Pathmatics [6 Brands Targeting Female Audiences on Digital]( brands target women in their social advertising? We took a deep dive into Facebook digital data to uncover the advertisers targeting female audiences in 2019 and 2020. [Read more.](   [Apple’s Ad Spend Decreased by 68% in 2019. Here’s Where the Money Went.]( is one of the most watched tech companies in the world. Like their brand, but their digital advertising strategy tends to break from traditional norms. [Where did the money go?](   [] Agency News [] [US ad demand dropped 35% in April]( Demand for US advertising declined 35% year-over-year last month, hitting the lowest point since the benchmarking began in 2012, per Standard Media Index and MediaPost. The total volume of US advertising buys dropped by 30% in April from March and 35% from February. Full Story: [MediaPost Communications]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Building business resilience in times of change Few businesses, if any, were prepared to face the current environment brought on by the coronavirus pandemic. But the businesses that have reacted quickly and incorporated planning for times of change into their strategies for the future will be the ones that emerge successfully in the age of COVID-19. Hear from prominent industry leaders [in this webinar](. ADVERTISEMENT: [] Media & Technology Trends [] [Report: Q1 media buyers favored mobile over desktop]( Mobile ad spend dropped 15% during the first quarter while desktop witnessed a 25% reduction and mobile's share of global ad spend reached 51% by the end of the period versus 48% at the beginning of March and the onset of the coronavirus pandemic, according to PubMatic. The report also showed that private marketplaces have benefited during the pandemic with mobile in-app ad volume increasing 65% and mobile web volume rising 28%, though desktop volume has dropped 20%. Full Story: [Warc (London)]( (5/22), [MediaPost Communications]( (5/21), [Mobile Marketer]( (5/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Editor's Note [] SmartBrief will not publish Monday In observance of Memorial Day in the US, SmartBrief will not publish Monday. Publication will resume Tuesday. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] If you cannot find peace within yourself, you will never find it anywhere else. 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