McCann, HugoandDean, Circus Maximus answer call

Martin Agency, CarMax say "curbs are having a moment" | WorkinProgress launches OOH "Seven-Word Lessons" | David&Goliath, Lay's seek "#JoyGivers" Created for {EMAIL} | [Web Version]( May 19, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Martin Agency, CarMax say "curbs are having a moment"]( [Martin Agency, CarMax say "curbs are having a moment"]( (CarMax/YouTube) The Martin Agency, with Prettybird director Max Malkin, has created a 30-second spot for CarMax that salutes the rising importance of the humble curb during the coronavirus pandemic and that touts the brand's curbside contactless pickup. "The curb. It's probably not something you've thought about. ... But now, curbs are having a moment," a voice-over says. Full Story: [Muse by Clio]( (5/18), [Campaign US (tiered subscription model)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Flagship Report 2020: latest trends in social media See how social media trends across the world are changing in the new year, with insight into customer experience, artificial intelligence, marketing trends and more. [Download the report.]( ADVERTISEMENT: [] Creative [] [WorkinProgress launches OOH "Seven-Word Lessons"]( WorkinProgress has launched "Seven-Word Lessons," an out-of-home campaign that displays short lessons for grade schoolers on digital billboards in high-density residential areas in eight cities, including Boston, New York, Phoenix and Kansas City, Mo. Each lesson is sourced from teachers, and the campaign is also running across social media. Full Story: [Ad Age (tiered subscription model)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [David&Goliath, Lay's seek "#JoyGivers"]( [David&Goliath, Lay's seek "#JoyGivers"]( (Lay's/YouTube) David&Goliath's "#JoyGivers" campaign for Lay's invites consumers to share stories of joy on social, and the brand will donate $50 for each post, up to $1 million, to Feeding America. A 60-second TV spot, which debuted during "Good Morning America," explains the initiative with user-generated content showing people spreading joy during the coronavirus pandemic. Full Story: [Campaign US (tiered subscription model)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Coronavirus Impact on the Digital Advertising Market COVID-19 has deeply affected the digital advertising industry. Pathmatics brings you the latest in how advertisers across industries including travel, sports, and entertainment are responding, how campaigns are changing, and what to expect in the coming weeks. [Get the report](. ADVERTISEMENT: [] Agency Insider [] [How agencies brighten up staffers' remote days]( Larissa Faw looks at lighthearted ways agencies have entertained staffers during the coronavirus pandemic, such as when Cronin & Co.'s Steve Wolfberg becomes "Professor Wolfie" during Zoom sessions to provide feedback on creative work from employees' children. StrawberryFrog has surprised staffers during a Zoom meeting with an appearance from comedian Sam Morril, and Mintz + Hoke has showcased remote antics of staffers via a social video. Full Story: [MediaPost Communications]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anonymous account director on life at small agency]( Anonymous account director on life at small agency (Pixabay) An anonymous account director at an independent agency shares what life is like at a small shop that has implemented furloughs during the coronavirus pandemic but has picked up more work. "We are in this perfect storm of understaffing, adjusting to changes in environment both personally and professionally, and tapping into creative territories we likely would have never explored if it weren't for this insane scenario we're in," she says. Full Story: [Digiday (tiered subscription model)]( (5/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Why attribution will change the way you market If you've tried tracking conversions using Facebook or Google, you've no doubt felt the pain of arbitrating between conflicting data. Our new guide is a quick, 5-minute summary of the key things you need to know to get started with attribution in 2020. [Get this informative guide to learn more.]( ADVERTISEMENT: Featured Content Sponsored content from [Twitter]( [Navigating the new normal: 5 conversation trends.]( rebroadcasting classic sports games to sharing pictures of furry friends, brands are finding creative ways to take part in the conversation to help keep people uplifted and inspired in these unprecedented times. [Here are some common trends on Twitter.](   [LinkedIn]( [Twitter]( [Facebook]( [How to create content that earns attention.]( during these times, marketers can create content that earns attention and drives connection. [In this Q&A]( Stacy Minero, global head of Twitter's ArtHouse, talks about the role of brand-driven content during a crisis and how to create new content when access to resources is limited.   [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [McCann, HugoandDean, Circus Maximus answer call]( New York Gov. Andrew Cuomo has asked the public to submit 30-second spots that explain the importance of face masks during the coronavirus pandemic, and McCann Global Health, Circus Maximus and HugoandDean have revealed their submissions. McCann Global Health's spot shows New Yorkers producing and placing a giant face mask on the Statue of Liberty; HugoandDean's work plays into New Yorkers' propensity for profanity; and Circus Maximus' submission echoes "Manhattan's long list of unwritten rules," Oliver McAteer writes. Full Story: [Campaign US (tiered subscription model)]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Introducing Trending Takeover from Reddit Reddit is excited to announce the launch of its first trending ad product: [Trending Takeover](. Brands looking to position themselves at the center of discussion on Reddit now have premium venues in two of the most visited areas of the platform. [Learn more.]( ADVERTISEMENT: [] Media & Technology Trends [] [Study calls out Google for ad practices]( Study calls out Google for ad practices (Leon Neal/AFP/Getty Images) Google's share of the digital advertising market and influence on the "technology ecosystem" that distributes those ads is detrimental to advertisers and publishers, according to a study funded by the Omidyar Network, which is "billed as a road map for bringing a monopolization case against Google," writes Bloomberg News. Google contends that the tech industry is "famously crowded" with competitors, and "publishers and marketers have enormous choice." Full Story: [Ad Age (tiered subscription model)/Bloomberg]( (5/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Learn How Your Video Campaigns Stack Up]( Compare your video ad campaigns to benchmarks created from analyzing hundreds of billions of video impressions worldwide across 600+ advertisers. [Plus, uncover best practices and trends by device, ad format, publisher, and more.]( ADVERTISEMENT: [] 4A's News [] [The latest 4A's coronavirus updates]( The 4A's is keeping a watch on how the coronavirus pandemic is affecting the advertising world and has regular updates and resources for your agency. [Find more information from the 4A's]( to guide your business through the coronavirus crisis. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] In the end there is no desire so deep as the simple desire for companionship. 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