72andSunny blends old and new for Pabst Blue Ribbon

Alto, Montefiore salute NYC's health care workers | W+K shows Ford is "Built for America" | 72andSunny blends old and new for Pabst Blue Ribbon Created for {EMAIL} | [Web Version]( May 14, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Alto, Montefiore salute NYC's health care workers]( [Alto, Montefiore salute NYC's health care workers]( (Montefiore Health System/YouTube) Alto's "Canyon of Heroes" campaign for New York-based Montefiore Health System features an anthem 60-second spot set to Alicia Keys' piano version of "Empire State of Mind" -- the first time the track's been used in an ad. The spot celebrates the heroes that have been honored via ticker tape parades on Broadway in the Financial District and ends with copy that says, "To our brave healthcare heroes. Montefiore thanks you for healing New York." Full Story: [Ad Age (tiered subscription model)]( (5/13), [Adweek (tiered subscription model)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( How Brands Can #BackNotBlock Publishers Unruly's Director of Global Digital Trust and UK Operations, Jessica King, looks at the implications for advertisers of keyword blocking during the health crisis and gives her top tips on how to support publishers during this time. [Read more HERE.]( ADVERTISEMENT: [] Creative [] [W+K shows Ford is "Built for America"]( [W+K shows Ford is "Built for America"]( (Ford/YouTube) Wieden+Kennedy created two "Built for America" TV spots for Ford -- "The Connection" and "Why We're Here" -- that are voiced by Bryan Cranston. The first showcases the automaker's contribution to battling the pandemic by building ventilators, respirators and face shields, and the second pays tribute to America's front-line workers. Full Story: [Adweek (tiered subscription model)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [72andSunny blends old and new for Pabst Blue Ribbon]( [72andSunny blends old and new for Pabst Blue Ribbon]( (Pabst Blue Ribbon/YouTube) 72andSunny Los Angeles' debut campaign for Pabst Blue Ribbon features a 30-second "Grabst A Pabst" spot that blends the brand's advertising from the 1950s with work from 11 modern creators, including TikTok dancer Sione Kelepi and baker Ashley Holt. The spot is running across social and digital with an emphasis on key markets such as Atlanta and Portland. Full Story: [Adweek (tiered subscription model)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Introducing Trending Takeover from Reddit Reddit is excited to announce the launch of its first trending ad product: [Trending Takeover](. Brands looking to position themselves at the center of discussion on Reddit now have premium venues in two of the most visited areas of the platform. [Learn more.]( ADVERTISEMENT: [] Agency Insider [] [Cheil Worldwide's global CCO talks favorite creative]( Malcolm Poynton, global chief creative officer at Cheil Worldwide, talks about his creative heroes, his career and his favorite creative project -- Dove's "Campaign for Real Beauty." He says, "It's also a campaign that, like Nike's 'Just Do It,' continues to evolve while remaining relevant to new audiences." Full Story: [Muse by Clio]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency leaders on the best pandemic creative]( Agency leaders talk about the brand campaigns that have impressed them the most during the pandemic. Havas Creative North America's Paul Marobella says, "Uber's, 'Thank You For Not Riding Uber' is at the top of my list for brands I've been impressed with during the COVID-19 crisis," and Grey's Cory Berger picks Nike's "Play Inside, Play for the World," saying, "Simple. Authentic. Actionable. Nike." Full Story: [Campaign US (tiered subscription model)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Accelerate your career in digital marketing Introducing The Trade Desk Edge Academy — the premier online education platform for digital marketers. Recent global events have only accelerated the shift toward measurable, data-driven digital marketing. That's why we're offering free access to the Edge Academy throughout 2020. [Enroll for free in 2020.]( ADVERTISEMENT: [] Agency News [] [Duracell hands global media AOR to MediaCom]( Duracell named MediaCom as its worldwide media agency of record across 32 markets, including the US, China and UK, replacing incumbent Starcom. The brand invested $50 million in US measured media in 2019, per Kantar. Full Story: [MediaPost Communications]( (5/13), [Campaign US (tiered subscription model)]( (5/13), [Adweek (tiered subscription model)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [DAN integrates Mcgarrybowen, Dentsu brand agencies]( Ad Age (tiered subscription model) (5/13) [Does Advanced Creative Live Up To The Hype?]( Answer critical questions about personalization, ad format, device type, and more in the Global Video Benchmarks report. We analyzed hundreds of billions of video impressions worldwide across 600+ advertisers to uncover [the trends and benchmarks marketers need most](. ADVERTISEMENT: [] Media & Technology Trends [] [Google readies to test viable cookies replacement]( [Google readies to test viable cookies replacement]( (Denis Charlet/AFP via Getty Images) Google is about to test its "Privacy Sandbox" cookies replacement with other demand-side platforms and exchanges to determine its feasibility in ad auctions, and is enabling exchanges to use a " 'privacy budget' that applies constraints on how much information about a user can be revealed in a bid request," writes Lara O'Reilly. Google is encouraging adtech firms to experiment with its "Trust Token API," and Rubicon Project's Tom Kershaw says his company supports this work, but "a ton of work needs to be done." Full Story: [Digiday (tiered subscription model)]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Opinion: Instagram poised to gain e-commerce foothold]( Opinion: Instagram poised to gain e-commerce foothold (Instagram) Instagram has all of the "building blocks" in place to become a "full-funnel" commerce platform, including soaring viewership and engagement and its checkout feature, says GroupM's Kieley Taylor. In this interview, Taylor discusses Instagram's commerce opportunities, how the coronavirus pandemic has led to a spike in the platform's e-commerce and the increased use of augmented reality. Full Story: [AdExchanger]( (5/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Building business resilience in times of change Few businesses, if any, were prepared to face the current environment brought on by the coronavirus pandemic. But the businesses that have reacted quickly and incorporated planning for times of change into their strategies for the future will be the ones that emerge successfully in the age of COVID-19. Hear from prominent industry leaders [in this webinar](. ADVERTISEMENT: [] Editor's Note [] Do you have insight into digital marketing? SmartBrief publishes original posts about [digital marketing at SmartBrief Originals](. Submitting guest posts is a great way to share your perspective and strengthen your credibility. If you're interested in seeing your work published at SmartBrief.com and possibly in this newsletter, [email SmartBrief your ideas](mailto:mike.driehorst@futurenet.com). All posts must be original, not already published or self-promotional, and focused on thought leadership, trends, etc. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] Change lays her hand not upon the truth. 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