TBWA spotlights Live Nation's coronavirus response

Real Art illustrates coronavirus spread with mousetraps | W+K, Uber thank customers for staying at home | TBWA spotlights Live Nation's coronavirus response Created for {EMAIL} | [Web Version]( April 13, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Real Art illustrates coronavirus spread with mousetraps]( [Real Art illustrates coronavirus spread with mousetraps]( (Ohio Department of Health/YouTube) Real Art's public service announcement for the Ohio Department of Health uses pingpong balls and mousetraps to illustrate how coronavirus spreads if people don't practice social distancing, and has attracted 19.7 million views since it was tweeted on April 9. A video tweeted by Real Art's Andy Nick gives a behind-the-scenes look at the first shot of the ad, which took a day to set up, and Nick says, "Our client was really brave to let us convey a message with this much importance with a metaphor." Full Story: [Muse by Clio]( (4/12), [Campaign US (tiered subscription model)]( (4/10), [Adweek (tiered subscription model)]( (4/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Rebalance ad spend during COVID-19 During any crisis, there are crucial steps that all marketers should take when rebalancing ad campaigns. Join us as we look at new consumer behaviors, content consumption, and the opportunities for implementing a CTV strategy. [Watch this webinar](. ADVERTISEMENT: [] Creative [] [W+K, Uber thank customers for staying at home]( [W+K, Uber thank customers for staying at home]( (Uber/YouTube) Wieden+Kennedy, with Prettybird, created a 75-second "Thank you for not riding" spot for Uber that comprises footage shot from filmmakers around the world capturing life during the coronavirus pandemic. "We were in awe at the level of intimacy, creativity and humanity going on indoors during these crazy times," says Wieden+Kennedy's Sara Phillips. Full Story: [Muse by Clio]( (4/10), [Ad Age (tiered subscription model)]( (4/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA spotlights Live Nation's coronavirus response]( [TBWA spotlights Live Nation's coronavirus response]( (Live Nation/YouTube) TBWA\Chiat\Day New York's black-and-white 60-second spot for Live Nation features shots of America's most famous concert venues and clubs closed during the pandemic but displaying messages of hope and support. The ad is set to "You Ain't Alone" by Alabama Shakes and spotlights the brand's relief fund, "Crew Nation," for touring and venue workers. Full Story: [Ad Age (tiered subscription model)]( (4/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Media agencies on brand safety during pandemic]( Media agency leaders talk about brand safety amid coronavirus, including Publicis Media's Helen Lin, who says, "It's important to overturn the belief that news is not brand safe or suitable" and points to recent guidance from the American Association of Advertising Agencies. Omnicom Media Group's Jonathan Anselmo says, "If executed correctly, this current market could provide unique opportunities to connect with the entirety of the nation in such a personal way that it could provide long-term value for years to come." Full Story: [Campaign US (tiered subscription model)]( (4/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Industry works together to help talent find jobs]( Industry works together to help talent find jobs (Pixabay) The One Club's online job board, set up at the end of last month, is one of the many initiatives created during the pandemic by the ad industry to help match talent with vacancies across agencies such as FCB, Grey, Havas and Edelman. "I'm a firm believer that we can help [people] find jobs, they just have to hang in there," says One Club CEO Kevin Swanepoel, while Horizon Media CEO Bill Koenigsberg notes, "I can hire from anywhere, which opens up the talent pool opportunity." Full Story: [Ad Age (tiered subscription model)]( (4/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( SHIFTING LIVE EVENTS TO WEBINARS Sponsored content from ON24 - [Rethinking the Go-To-Market Conference Strategy]( [LinkedIn]( [Twitter]( [Facebook]( - [Taking In-Person Events Virtual? 5 Things to Consider]( [LinkedIn]( [Twitter]( [Facebook]( - [How to Record Professionals Webinars From Home]( [LinkedIn]( [Twitter]( [Facebook]( - [We're Here to Help you Cross the Physical/Digital Event Divide]( [LinkedIn]( [Twitter]( [Facebook]( - [4 Steps to Communicate You're Moving an Event Online]( [LinkedIn]( [Twitter]( [Facebook]( [] Agency News [] [IPG's Roth details business steps to weather pandemic]( IPG CEO Michael Roth issued a memo to all of the holding company's agencies that highlighted client work during the pandemic, thanked staff and outlined the need to reduce expenses to cope in the current business environment, including potential layoffs. The company's aim is to "minimize the impact on our people" and the steps taken will "protect our business, protect as many jobs as we can and to ensure we can fully participate in a recovery when the time comes and economic growth returns," the memo states. Full Story: [Adweek (tiered subscription model)]( (4/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook, Instagram, YouTube ad rates on the downturn]( Various reports indicate the rates for placing ads on social platforms such as Facebook, Instagram and YouTube have dropped double digits as brands cut back on promotional spend due to the coronavirus pandemic and many are grappling with choosing whether to invest or save, writes Sahil Patel. 4C Chief Marketing Officer Aaron Goldman says larger social platforms will ultimately fare better than smaller counterparts because of their reach and targeting capabilities. Full Story: [The Wall Street Journal (tiered subscription model)]( (4/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's coronavirus updates]( The 4A's is keeping a watch on how the coronavirus pandemic is affecting the advertising world and has regular updates of industry-related articles and resource information. [Read the latest updates](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [#SpreadMoreGood with McKinney]( [] - [Creative Digital Agency Releases COVID-19 Response Plan for Brands and Businesses]( [] - [HMH hires Steve Marshall as chief growth officer]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Martin Agency creatives unveil "Quaranteen Heartthrobs"]( Adweek (tiered subscription model) [] - [Grey, P&G get 8B views for pro bono #DistanceDance]( Campaign US (tiered subscription model) [] - [BSSP salutes Dr. Anthony Fauci using art]( Campaign US (tiered subscription model) [] - [OKRP's "All In Illinois" urges people to stay home]( MediaPost Communications [] - [Why agencies must address mental health]( Digiday (tiered subscription model) [] [] Each thing implies the universe. 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