Why creativity is a force of survival

FCB Chicago rolls out #ShareASquare for Cottonelle | The VIA Agency, Perdue Chicken's chairman say thank you | W+K creates stark coronavirus push for Oregon Created for {EMAIL} | [Web Version]( March 30, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [FCB Chicago rolls out #ShareASquare for Cottonelle]( [FCB Chicago rolls out #ShareASquare for Cottonelle]( (Cottonelle/YouTube) FCB Chicago created a #ShareASquare campaign for Cottonelle, which urges consumers not to hoard toilet paper and highlights the brand's $1 million donation, together with a donation of 1 million toilet rolls, to the United Way Worldwide COVID-19 Community Response and Recovery Fund. The brand will donate an additional $1 each time someone uses #ShareASquare, and media placement managed by Mindshare includes social channels and prime-time shows, such as "Young Sheldon," the finale of "Modern Family" and "The Masked Singer." Full Story: [Adweek (tiered subscription model)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Working remotely? This webinar is for you. Whether you work remotely 100% of the time or find yourself navigating this situation for the very first time, working at a physical distance can pose a unique set of challenges. Slack is here to help. This 30-minute webinar will provide tips and tactics within Slack that you can put into action right away. [Watch the webinar](. ADVERTISEMENT: [] Creative [] [The VIA Agency, Perdue Chicken's chairman say thank you]( [The VIA Agency, Perdue Chicken's chairman say thank you]( (Perdue Chicken/YouTube) The VIA Agency's video campaign for Perdue Chicken features two spots filmed by brand Chairman Jim Perdue on his smartphone. A 30-second video shows Perdue talking to the camera in front of one of the brand's trucks thanking everyone who works in food production and delivery, noting they are "folks who are rarely seen, even more rarely thanked, yet they're always there when we need them the most." Full Story: [Ad Age (tiered subscription model)]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [W+K creates stark coronavirus push for Oregon]( W+K creates stark coronavirus push for Oregon (State of Oregon) Wieden+Kennedy Portland created a coronavirus campaign for Oregon, in partnership with the governor's office and the Oregon Health Authority, which features out-of-home, TV and social advertising that uses the stark messaging, "Don't accidentally kill someone," and "Stay home. Save lives." The push also includes a spot honoring those at the front line of the pandemic and W+K's Jason Bagley and Eric {NAME} say, "We created this campaign with the governor because we don't want to look back and wish we had done more." Full Story: [Muse by Clio]( (3/28), [Campaign US (tiered subscription model)]( (3/28), [MediaPost Communications]( (3/29), [Adweek (tiered subscription model)]( (3/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Why creativity is a force of survival]( Wunderman Thompson Global Chief Creative Officer Bas Korsten writes that there will be a resurgence of creativity as the coronavirus pandemic disrupts routines and a sense of being in control. "Creativity as a potent force of survival is everywhere," he writes, adding, "If we combine creativity, technology and humanity in the right way, we truly can create an unstoppable force for growth and regeneration." Full Story: [Adweek (tiered subscription model)]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anonymous copywriter on working during pandemic]( Anonymous copywriter on working during pandemic (Pixabay) An anonymous copywriter talks about the stress of feeling as if she has to be constantly available while working from home, the challenge of producing creative without teams on the ground and her burnout fears. "Not knowing when this is going to end is very difficult," she says, adding, "That and the demand to deliver as much if not more than we would normally is hard." Full Story: [Digiday (tiered subscription model)]( (3/30) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Publicis Health creates chief patient officer role]( Susan Manber has been appointed by Publicis Health as chief patient officer, a newly created position that was conceived before the coronavirus pandemic. "Sue serves as a connector, working across Publicis Health -- and increasingly with our other hubs and Epsilon -- to ensure that patient needs are prioritized and the products, services and campaigns we are developing meet their needs," says an agency spokesperson. Full Story: [Adweek (tiered subscription model)]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Agencies offer free coronavirus-related messaging tools]( Agencies are trying to help support coronavirus messaging such as MullenLowe, which is rolling out a version of Speedbag, a proprietary tool that monitors pandemic-related social conversations for businesses related to alcohol, automotive, construction, grocery and other sectors. Anomaly is offering downloadable posters and animations that can be used with official public messaging, and branding consultancy GAD has developed the "Your Brand Also Stays at Home" template that be customized with a logo and #stayhome. Full Story: [MediaPost Communications]( (3/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's coronavirus updates]( The 4A's is keeping a watch on how the coronavirus pandemic is affecting the advertising world and has regular updates of industry-related articles and resource information. [Read the latest updates](. 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