McCann, Kevin Bacon launch "#IStayHomeFor"

Marla Kaplowitz: "Unleash the power of creativity" | Gut changes tech firm logo from handshake to elbow bump | McCann, Kevin Bacon launch "#IStayHomeFor" Created for {EMAIL} | [Web Version]( March 19, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Marla Kaplowitz: "Unleash the power of creativity"]( Marla Kaplowitz: "Unleash the power of creativity" Kaplowitz (4A's) Marla Kaplowitz, president and CEO of the American Association of Advertising Agencies, advises agencies to "unleash the power of creativity -- in all forms -- in new and different ways to fuel and strengthen business." She offers three ways agencies can approach the next few turbulent months and writes, "I am proud to be a part of an industry that has the opportunity to embrace creativity and visionary thinking during a critical and ambivalent time." Full Story: [Campaign US (tiered subscription model)]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Revolutionize the way you advertise in 2020 A lot of marketers are hearing about attribution these days, but many struggle with knowing the impact attribution modeling will have on their approach to marketing. This simple guide will explain just how impartial multi-touch attribution will revolutionize your marketing campaigns. [Download now.]( ADVERTISEMENT: [] Creative [] [Gut changes tech firm logo from handshake to elbow bump]( Gut Buenos Aires redesigned the logo of Latin American tech company Mercado Libre, updating it from a handshake to an elbow bump to reflect the current need for social distancing. "A strong and clear image is what is needed to make the world aware of the importance of individual actions to ensure the common good," say Gut's Matias Lafalla and Ramiro Gamallo. Full Story: [Ad Age (tiered subscription model)]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann, Kevin Bacon launch "#IStayHomeFor"]( McCann, Kevin Bacon launch "#IStayHomeFor" Bacon (Roy Rochlin/Getty Images) McCann partnered with actor Kevin Bacon on a campaign to urge people to stay home during the coronavirus pandemic, and it plays on the "Six Degrees of Kevin Bacon" game. "#IStayHomeFor" features a Facebook video showing Bacon asking people to share their social videos and posts and tag the six people for whom they're sheltering in place. Full Story: [Campaign US (tiered subscription model)]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [SS+K's Stevie Archer talks creativity]( SS+K Executive Creative Director Stevie Archer chats in this interview about who inspires her creatively, how she got into advertising and why "creatively bringing [Mount Sinai's] story to life is the kind of assignment I've always dreamed of getting to take on." She also explains why she's envious of the creativity displayed on TikTok, saying, "Give a kajillion people some creative constraints and some basic editing tools and magic happens." Full Story: [Muse by Clio]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Report: Marketers, ad execs fear layoffs]( A Fishbowl survey of thousands of professionals found that marketing executives are more concerned about layoffs as a result of the coronavirus pandemic compared with other industry employees and 65% think pink slips will be delivered at their offices. Individuals were most concerned in the San Francisco Bay Area led followed respectively by New York and Atlanta while those in Columbus, Pittsburgh and Toronto were least afraid. Full Story: [Campaign US (tiered subscription model)]( (3/18), [O'Dwyer's]( (3/18), [MediaPost Communications]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [IPG's Foster Kenny leaves for Wunderman Thompson]( Caroline Foster Kenny is joining Wunderman Thompson as its first global chief client officer, leaving her position at IPG Mediabrands as global president, client solutions and CEO of operations in UK and Ireland. "This is truly an opportunity I could not pass on -- it's a defining moment for me," says Foster Kenny, adding that Wunderman Thompson has the "right ingredients to partner with their clients to drive business and brand growth." Full Story: [MediaPost Communications]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook warns of impact as it shifts work to automation]( Facebook warns of impact as it shifts work to automation (Sean Gallup/Getty Images) Facebook is warning marketers that, as its own and the Instagram workforce shifts to home offices, there will be a higher reliance on automated technologies that could result in delayed ad and content reviews, incorrect ad rejections and reduced in-stream ad inventory and delivery. In a Facebook Newsroom post, the company notes, "As this situation continues to evolve, we may need to make further changes to our systems." Full Story: [Adweek (tiered subscription model)]( (3/18), [Social Media Today]( (3/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [4A's among those asking Calif. to delay privacy enforcement]( The American Association of Advertising Agencies, Interactive Advertising Bureau, Association of National Advertisers and 32 other groups sent a letter to state Attorney General Xavier Becerra requesting a delay in the enforcement of California's new privacy law, which is scheduled to start at the beginning of July. "Developing innovative business procedures to comply with brand-new legal requirements is a formidable undertaking on its own, but it is an especially tall order when there are no dedicated, on-site staff available to build and test necessary new systems and processes," the organizations write. Full Story: [MediaPost Communications]( (3/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [4A's coronavirus updates]( The 4A's is keeping a watch on how the coronavirus pandemic is affecting the advertising world and has regular updates of industry-related articles and resource information. [Read the latest updates](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Austin Williams campaign for Molloy College dominates at 35th Annual Educational Advertising Awards]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] The butterfly does not look back upon its caterpillar self, either fondly or wistfully; it simply flies on. 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