4A's releases coronavirus guidance for agencies

Ford with W+K switches all ads in response to coronavirus | Single Threat, Alma tout Pepsi's Vanilla, Wild Cherry | Agency leaders on being creative from home Created for {EMAIL} | [Web Version]( March 17, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [4A's releases coronavirus guidance for agencies]( The American Association of Advertising Agencies has [released guidance for agencies]( on how to manage business during the coronavirus pandemic, which includes - Forrester research on how employees are reacting to the crisis, - advice from the CDC, - business management advice from MIT Sloan Management Review and - information about remote working technology. The guidance also features information about managing clients: "We encourage you to think proactively on behalf of our clients about things we can do to assist them in handling their marketing in this evolving environment." Full Story: [Ad Age (tiered subscription model)]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( New Agency Partner Opportunity! The California Lottery is inviting responses through the Request for Proposal (RFP) from qualified agencies to provide African American Marketing and Advertising Services to maximize contributions to public education. The RFP has been released. [Click here for more information.]( ADVERTISEMENT: [] Creative [] [Ford with W+K switches all ads in response to coronavirus]( [Ford with W+K switches all ads in response to coronavirus]( (Ford/YouTube) Ford replaced all of its national advertising touting its vehicles with a new campaign from Wieden+Kennedy New York detailing its response to the coronavirus, which includes payment relief for customers using Ford Credit and financial donations to food programs supporting children who can no longer attend school. Two ads, "Built to Lend a Hand" and "Built for Right Now," explain the efforts while emphasizing the brand's history of supporting America during crises. Full Story: [Ad Age (tiered subscription model)]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Single Threat, Alma tout Pepsi's Vanilla, Wild Cherry]( [Single Threat, Alma tout Pepsi's Vanilla, Wild Cherry]( (Pepsi/YouTube) Pepsi launched its first push in five years for its Vanilla and Wild Cherry flavors, with a "Ribbon" spot from Single Threat for Vanilla, which features a ribbon dancer and is set to the Weeknd's "Blinding Lights," while "Copier" from Alma touts Wild Cherry as an office worker struts his stuff to LMFAO's "Sexy and I Know It." The ads are supported by content from Giphy, giving fans the chance to share campaign-related GIFs across social. Full Story: [Adweek (tiered subscription model)]( (3/16), [Marketing Dive]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency leaders on being creative from home]( Agency leaders share their thoughts on retaining creativity while working from home, including Campbell Ewald's Jason Tisser, who says working at home with two children means "honing my storytelling as well as sharpening my negotiating skills while I also balance out work responsibilities." Barkley's Berk Wasserman describes the agency's first remote creative session, saying, "We all got into the work like we always do, but we also got a look into each other's lives that we normally don't get to see," adding, "this way of working was a more intimate version of creating together." Full Story: [Muse by Clio]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Anonymous CCO: Agencies now are like "Lord of the Flies"]( Anonymous CCO: Agencies now are like "Lord of the Flies" (Pixabay) An anonymous chief creative officer at a holding company shop talks about the effect coronavirus is having on business, saying working from home is problematic within the industry as it's "a huge trust area." "Everyone is nervous about their jobs," he continues, adding, "Working at an agency is like 'Lord of the Flies' right now." Full Story: [Digiday (tiered subscription model)]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Lee Maicon departs McCann for Edelman]( Lee Maicon, most recently chief strategy officer at McCann North America, is joining Edelman as its first worldwide chief innovation and strategy officer. "This really completes the building of what we hope is the communications firm of the future based on earned, reimagined creative," says Richard Edelman and Full Story: [Campaign US (tiered subscription model)]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: 2020 ad spend growth expected to contract]( EMarketer has revised its 2020 global ad spend forecast and is predicting 7% growth to total $691.7 billion this year versus its earlier 7.4% estimate. The research firm revised estimates following President Donald Trump's travel bans and says those numbers could change if the Olympics are canceled or if there's "a sustained economic contraction," writes Marketing Dive's Robert Williams. Full Story: [Marketing Dive]( (3/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] I stopped worrying about the start. The end is what's important. 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