72andSunny Amsterdam, Fanta urge idiotic creativity

A roundup of International Women's Day campaigns | TBWA turns McDonald's golden arches into its products | 72andSunny Amsterdam, Fanta urge idiotic creativity Created for {EMAIL} | [Web Version]( March 6, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [A roundup of International Women's Day campaigns]( [A roundup of International Women's Day campaigns]( (Catalyst/YouTube) Larissa Faw takes a look at how agencies and brands are marking March 8's International Women's Day, including Tombras' spot for Orangetheory, which highlights the fact the world is trying to give women less by celebrating their day on the shortest day of the year and says women have "changed the world with less. Imagine what you can do with more." Burns Group and Catalyst are campaigning with the #BiasCorrect Plug-In for the second consecutive year, and the effort features 100 prominent women and men sharing their own experiences of bias. Full Story: [MediaPost Communications]( (3/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The advantages of newsletter advertising It's no secret that marketers are seeing low engagement on social media platforms in an evolving industry landscape. In our latest report, discover the three key benefits of newsletter advertising and why agencies should include newsletters in their media buys. [See the report here.]( ADVERTISEMENT: [] Creative [] [TBWA turns McDonald's golden arches into its products]( McDonald's, with TBWA\Puerto Rico and TBWA's Design by Disruption unit, unveiled a campaign in Puerto Rico that uses the brand's golden arches in illustrations to represent french fries, coffee beans, hotcakes or simply to say, "Mmmmmm." The push is running across social, digital, TV and out-of-home. Full Story: [Ad Age (tiered subscription model)]( (3/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [72andSunny Amsterdam, Fanta urge idiotic creativity]( [72andSunny Amsterdam, Fanta urge idiotic creativity]( (Fanta/YouTube) 72andSunny Amsterdam's debut campaign for Fanta, "In the Name of Play," features an "Idiots Are Amazing" spot, which celebrates the bravery of those who are willing to share their weird creative pursuits with the world and features real people found by the agency via online videos. "All the research shows that the world needs more purposeless play and that it makes for happier, more creative and sociable people," says Walter Susini of parent company Coca-Cola. Full Story: [Adweek (tiered subscription model)]( (3/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [A tour of Decoded Advertising's new NYC office]( Decoded Advertising's Jack McKenzie writes about the agency's new offices in New York City, describing how the workspace is designed to foster collaboration. "The whole office is meant to reduce the silos inherent in advertising by putting teams together, making room for collaboration, and serving as a canvas for anyone with an idea to have a place to make it happen," he writes. Full Story: [Muse by Clio]( (3/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Erich & Kallman's Kate Higgins on her return, creativity]( Erich & Kallman's Kate Higgins talks about why she returned to the agency as its first chief growth officer, how account and growth executives can help creatives and San Francisco's agency scene. "It's a place of ideas and growth and a more creative environment that wants to challenge the status quo," she says. Full Story: [Adweek (tiered subscription model)]( (3/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [360i replaces UM as McCormick's media AOR]( 360i replaces UM as McCormick's media AOR (McCormick) 360i won media agency of record for McCormick, replacing incumbent UM following a review. The brand invested close to $21 million in media in the first three quarters of last year and more than $37 million in 2018, Kantar Media reports. Full Story: [MediaPost Communications]( (3/5), [Adweek (tiered subscription model)]( (3/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Kantar begins podcast measurement]( Kantar is launching Entertainment On-Demand, a tool that enables brands to gauge subscription trends of digital music and video. The information will gleaned from 10,000 quarterly surveys among a panel of 20,000 consumers. Full Story: [Adweek (tiered subscription model)]( (3/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Sources: Snapchat tests third-party app ad placement tool]( Snapchat is testing a program through its Snap Audience Network with a select group of brands to enable them to place ads on third-party apps using the platform's ads manager dashboard, according to Business Insider. This move is part of Snap's effort toward "building out its platform to reach a broader audience," writes Mobile Marketer's Robert Williams, but Business Insider reports some media buyers are critical of the initiative, noting it needs more ad placement transparency. Full Story: [Mobile Marketer]( (3/5), [Business Insider (subscription required)]( (3/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch For Leaders, March 24-25, Chicago]( [Workshop | Launch For Leaders, March 24-25, Chicago]( The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The 2-day workshop's objective is to provide learning based on the premise that creativity, profitability and growth are fueled by effective leadership. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Hylink Becomes Official Communication Agency Services Exclusive Supplier for the 2022 Beijing Olympic and Paralympic Winter Games]( [] - [McKinney's online game Money Magic challenges students to win at budgeting]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] We can push ourselves further. We always have more to give. Simone Biles, most decorated American gymnast March is Women's History Month [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 Â