Anonymous media agency pros talk work-life balance, more

GS&P spotlights police racial bias with "Not A Gun" | PSOne plays on pronunciation with "Jif vs. GIF" | TBWA\Chiat\Day, Mtn Dew urge Embiid fans to up GIF game Created for {EMAIL} | [Web Version]( February 26, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GS&P spotlights police racial bias with "Not A Gun"]( [GS&P spotlights police racial bias with "Not A Gun"]( (Not A Gun/YouTube) Goodby Silverstein & Partners and the Courageous Conversation Global Foundation have released a "Not A Gun" spot, which shows a black man buying a candy bar that inexplicably turns into a gun when handed to him at the cash register, reverting to the candy when he's stopped by police. Copy reads "A black person is three time more likely to be killed by police," before urging viewers to sign a petition to stop racial bias, and GS&P's Anthony O'Neill says, "As a black man, you often have to think twice about ordinary actions." Full Story: [Muse by Clio]( (2/25), [Campaign US (tiered subscription model)]( (2/25), [Ad Age (tiered subscription model)]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The 2020 Influencer Marketing Playbook It's no secret that influencer marketing is a critical marketing strategy in 2020. Get the 2020 Influencer Marketing Playbook to guide you through the 6 steps to strategize & execute influencer marketing. [Download the Playbook!]( ADVERTISEMENT: [] Creative [] [PSOne plays on pronunciation with "Jif vs. GIF"]( PSOne plays on pronunciation with "Jif vs. GIF" (The J. M. Smucker Co.) Jif teamed with Giphy to create a limited-edition "Gif" jar of peanut butter to kick off a campaign from Publicis' PSOne that plays on the pronunciation of the brand names, and includes a social video featuring a "linjuistics" professor Gary Goodman, or as he pronounces it, "Jary Joodman," explaining why "Jif" and "GIF" carry the same pronunciation. The "Jif vs. GIF" push includes branded GIFs and urges consumers to participate in the debate on social. Full Story: [Adweek (tiered subscription model)]( (2/25), [Ad Age (tiered subscription model)]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [TBWA\Chiat\Day, Mtn Dew urge Embiid fans to up GIF game]( [TBWA\Chiat\Day, Mtn Dew urge Embiid fans to up GIF game]( Embiid (Mtn Dew) TBWA\Chiat\Day's new 30-second spot for Mtn Dew features NBA star Joel Embiid expressing his disappointment at the quality of GIFs fans use on social to celebrate his plays, showcasing a Mtn Dew collection people can use instead. "Dew fans as well as NBA fans are always fully plugged into hoops culture, and we know they are almost always on social media during the games," said Mtn Dew's senior director of marketing Erin Chin, adding that the GIFs used in the commercial can be found on Instagram. Full Story: [Adweek (tiered subscription model)]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Digital media measurement beyond ad verification It's critical to get ad verification right, but there is more to digital success than valid, viewable, and brand safety metrics. Advertisers need to know how their ads are being engaged with, for how long, and where to truly optimize campaigns to realize their full potential. [Download this guide]( and start demanding more from your measurement. ADVERTISEMENT: [] Agency Insider [] [Anonymous media agency pros talk work-life balance, more]( Anonymous media agency professionals share views about work-life balance, measurement problems and worsening payment terms from clients. "We had someone in one of our offices work so hard she had an aneurysm. That became a way of educating not only our own people but clients to take time away from work," says one media buyer, and another says of payment terms, "It's getting worse. ... You have to agree to the terms before you get to the RFP, assessment of skills or capabilities." Full Story: [Digiday (tiered subscription model)]( (2/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Portraits showcase advertising's 5%]( Photographer Kenny St. George is highlighting that just 5% of people in the ad industry are African American with an Our Seat portrait series showcasing that tiny percentage and including employees from Wieden+Kennedy, Translation, 72andSunny, Anomaly and other agencies. "Something absolutely has to change because, in all honesty, the advertising industry cannot operate without people of color," St. George says, adding that the series is "about the people tirelessly working day in and day out to ensure the integrity of how black culture is portrayed in mass media." Full Story: [Adweek (tiered subscription model)]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [R/GA becomes Reddit's first AOR]( R/GA becomes Reddit's first AOR (Reddit Inc.) R/GA San Francisco has been chosen as Reddit's first agency of record, following a review, and will develop the social platform's first-ever branding campaign. "We needed to have a partner that we felt like we had good chemistry with and who really understood our platform," says Reddit's Roxy Young. Full Story: [Ad Age (tiered subscription model)]( (2/25), [MediaPost Communications]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [The Martin Agency wins creative for Old Navy]( Adweek (tiered subscription model) (2/25) [] Media & Technology Trends [] [NBCU bolsters ad targeting capabilities with One Platform]( NBCUniversal is readying to launch One Platform, an ad tool that enables marketers to plan and purchase linear and digital ad space across all of its properties with guaranteed buys for broad reach, demographics, advanced target audiences and sponsorships and live events. NBCU is also expanding its CFlight cross-platform impression measurement system to include over-the-top co-viewing, out-of-home measurement and short-form videos. Full Story: [Adweek (tiered subscription model)]( (2/25), [MediaPost Communications]( (2/25), [Ad Age (tiered subscription model)]( (2/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Webinar today, 4 p.m. ET | Labor Billing Rates Survey & Market-Based Labor Guidance]( Billing rates don't need to be mysterious. The 4A's biennial survey of labor billing rates provides reliable, statistically relevant agency billing rates in the contexts of service functions, size groups and geographic regions, helping members evolve the labor billing rate process through a transparent, efficient, mutually beneficial exchange of information and best practices. Don't miss our free webinar today at 4 p.m. ET for an overview of the 2019 survey, as expert thought leaders from the 4A's and several member agency companies explore why labor billing information matters, how the survey was designed and collected and the underpinnings of the survey's methodology. [Register now](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Workshop | Account Management Boot Camp, Feb. 27, NYC]( [Workshop | Account Management Boot Camp, Feb. 27, NYC]( To succeed in today's rapidly changing, competitive business world, leaders must increasingly become more agile and strategic. This highly interactive one-day course for account management roles cover critical topics relating to mastering the business, the client, the creative output, and the people who make it all happen. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Editor's Note [] [SmartBrief Reader Survey]( You might have noticed we have updated our newsletter template. Please let us know what you think by taking this [two-minute survey](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Press Releases Sponsored Content [Lumavate Expands Platform Features for Marketers]( [Post a Press Release]( [] [] I don't have a feeling of inferiority. Never had. I'm as good as anybody, but no better. Katherine Johnson, mathematician, NASA scientist, Presidential Medal of Freedom recipient 1918-2020 February is Black History Month [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 Â