VB&P, Reebok unveil #ZigTheRunway with Cardi B

GUT, Skol control Brazilian weather for Carnival season | VB&P, Reebok unveil #ZigTheRunway with Cardi B | Nomades says "Mexico is in Us" for Tecate Created for {EMAIL} | [Web Version]( February 24, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [GUT, Skol control Brazilian weather for Carnival season]( GUT and Skol are aiming to bring sunshine to the Brazilian Carnival by employing cloud seeding to make it rain over the Cantareira reservoir and ensure clear skies over Sao Paulo. A 30-second spot explains the science behind the initiative, which the brand says is the first time it's been used in advertising, and a social campaign will let Carnival attendees track the weather in real time. Full Story: [Campaign US (tiered subscription model)]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Digital media measurement beyond ad verification It's critical to get ad verification right, but there is more to digital success than valid, viewable, and brand safety metrics. Advertisers need to know how their ads are being engaged with, for how long, and where to truly optimize campaigns to realize their full potential. [Download this guide]( and start demanding more from your measurement. ADVERTISEMENT: [] Creative [] [VB&P, Reebok unveil #ZigTheRunway with Cardi B]( [VB&P, Reebok unveil #ZigTheRunway with Cardi B]( Cardi B (Dia Dipasupil/Getty Images) Reebok, with Venables Bell & Partners, has unveiled a #ZigTheRunway campaign to tout its Zig Kinetica shoe, which debuted with an Instagram video posted by Cardi B that captures the rapper and her friends on a doorcam performing runway walks as they approach a suburban home, set to Blaq Tuxedo's "Runway." The video has already attracted almost 3.5 million views and the campaign will feature more stars, including a second Instagram video already posted featuring Noah Schnapp of "Stranger Things" performing the doorcam walk. Full Story: [The Drum (free registration)]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Nomades says "Mexico is in Us" for Tecate]( [Nomades says "Mexico is in Us" for Tecate]( (USA Tecate/YouTube) Tecate's new "Mexico is in Us" campaign from Nomades celebrates its heritage as the brand shifts away from boxing sponsorship and its five-year-old "Born Bold" push to focus on music and soccer sponsorships to attract a younger audience. English and Spanish-language ads showcase Mexican American culture, and the campaign, with media handled by Canvas Worldwide, is running across TV, social, radio and digital. Full Story: [MediaPost Communications]( (2/21), [Marketing Dive]( (2/21), [Ad Age (tiered subscription model)]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [The Community's Molla answers questions with one word]( The Community's Jose Molla gives one-word answers to questions about advertising. He says "ingenuity" is what still appeals to him about the industry, "empathy" is what's needed to engage multicultural audiences and "relentlessness" is the most valuable quality for those entering the business. Full Story: [Campaign US (tiered subscription model)]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Lessons from GS&P's MasterClass in advertising]( Jeff Beer writes about what he learned from taking the first-ever MasterClass in advertising, given by Goodby Silverstein & Partners founders Jeff Goodby and Rich Silverstein, who cover creative thinking, agency life and more. "You're selling stuff, of course. But in the end, you want to be remembered for things that are human," Goodby says in the class workbook. Full Story: [Fast Company online]( (2/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [FCB New York elevates Gabriel Schmitt to co-CCO]( Gabriel Schmitt has been promoted to co-chief creative officer of FCB New York and the agency is seeking a second co-CCO to complete the team. "Gabriel brings a perfect mix of creative talent and business sense to every challenge, ensuring that we grow brands and their bottom line," says FCB New York President Emma Armstrong. Full Story: [MediaPost Communications]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook blocks "device-level" phone data]( Facebook blocks "device-level" phone data (Joel Saget/Getty Images) Marketers will no longer be able to use Facebook "device-level" data pertaining to individuals' phones for campaign targeting and measurement as the platform continues to implement consumer privacy measures in the wake of rising privacy concerns and laws related to digital advertising, writes Garett Sloane. While Facebook has protected specific consumer identifiers such as names from its device IDs, an anonymous source says the platform "saw this as potentially a really big data leakage problem," and "couldn't control whether or not the advertiser leaked it." Full Story: [Ad Age (tiered subscription model)]( (2/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Presentation Skills & Business Storytelling]( [Workshop | Presentation Skills & Business Storytelling]( The very best way for people to learn persuasive presentation skills is not to listen, watch, and try to emulate, but to practice. In this intense but friendly workshop, on Feb. 28 in New York City, participants get a chance to try out what they're learning in front of the group, with live feedback, in a supportive environment. Each participant will make several mini-presentations to develop a personal style, practice new techniques, and learn firsthand what others respond to best about his or her natural style. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Decisions 20/20, Mon., April 20 - Tue., April 21]( The decisions we make now about media, data, technology and privacy will shape our work and our lives for the next decade. Join industry leaders at [4A's Decisions 20/20]( April 20 to 21 for a candid conversation as we collaborate and unify to map out the path forward. We need you with us -- [register today](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Martin Agency, Buffalo Wild Wings tap rappers for parody]( Ad Age (tiered subscription model) [] - [W+K, Old Spice promise '70s-style hair for today's man]( Ad Age (tiered subscription model) [] - [The Marketing Arm, State Farm spoof "The Bachelorette"]( Muse by Clio [] - [DDB NY, Cotton Inc., The Great unveil "Rosie Reborn"]( Ad Age (tiered subscription model) [] - [BK dishes up "The Moldy Whopper"]( The Drum (free registration) [] Editor's Note [] [SmartBrief Reader Survey]( You might have noticed we have updated our newsletter template. Please let us know what you think by taking this [two-minute survey](. 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