W+K, Old Spice promise '70s-style hair for today's man

W+K, Old Spice promise '70s-style hair for today's man | Wunderman goes OOH to find homes for rescue pets | Mother's debut for Sonic stars unscripted fans Created for {EMAIL} | [Web Version]( February 21, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [W+K, Old Spice promise '70s-style hair for today's man]( Wieden+Kennedy Portland's new campaign for Old Spice features three humorous spots that show how the brand's thickening hair system can give today's man the bouffant locks boasted by the '70s male. The nostalgic ads feature '70s fashion, fondues and a spokesman whose hair is so thick it even manages to save falling cocktails. Full Story: [Ad Age (tiered subscription model)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The advantages of newsletter advertising Find out the three key reasons why ad agencies should always include newsletters in their media budgets, especially as the digital marketing industry continues to evolve and present uncertain opportunities. [Read the report.]( ADVERTISEMENT [] Creative [] [Wunderman goes OOH to find homes for rescue pets]( Wunderman goes OOH to find homes for rescue pets (Christopher Furlong/Getty Images) Wunderman Thompson created an out-of-home campaign for the Ad Council's Shelter Pet Adoption project with Maddie's Fund and the Humane Society of the United States, which featured interactive screens at malls in California and Delaware. People swipe right or left on images of cats and dogs needing homes at nearby shelters and use QR codes to find out more about animals they might consider for adoption. Full Story: [MediaPost Communications]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Mother's debut for Sonic stars unscripted fans]( Mother Los Angeles' debut campaign for Sonic features unscripted TV spots that star real fans of the brand, supported by social and digital content. An anthem 60-second spot, "One Day," shows Americans across the country for whom a visit to the chain is a part of daily life, and Mother's Joe Staples says, "We, of course, wanted to celebrate Sonic's insane variety of food, but we also wanted to celebrate the journey and experience you have in your car when you are there." Full Story: [Adweek (tiered subscription model)]( (2/20), [Campaign US (tiered subscription model)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Horizon Media founder talks streaming, Google, Facebook]( Horizon Media's Bill Koenigsberg chats in this podcast about being CEO of the same company for 30 years, what will happen when ads come to streaming services like Netflix, and why brands need media agencies to navigate the digital landscape and negotiate with companies like Google and Facebook. "Our clients need an independent voice, someone who is not self-serving when they come in and are talking to you," he says. Full Story: [Ad Age (tiered subscription model)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency pros on the value of SXSW]( Agency pros on the value of SXSW (Robert MacPherson/AFP/Getty Images) Agency executives share their thoughts on the value of South by Southwest, including Walton Isaacson's Milton Lebron, who describes it as "a hub of inspiration that fuels agency creativity in many different forms since so much diverse content is being shared." Innocean USA's R. Mordecai says, "Send your midlevel creatives and encourage them to come back with the 'weird.' " Full Story: [Campaign US (tiered subscription model)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Bubly awards creative to TBWA\Chiat\Day New York]( PepsiCo has handed Bubly's creative account to TBWA\Chiat\Day New York, replacing incumbent Goodby Silverstein & Partners. PepsiCo invests $80 million in US measured media each year for the sparkling water brand, estimates R3 co-founder and Principal Greg Paull. Full Story: [Ad Age (tiered subscription model)]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Mcgarrybowen New York wins creative AOR for Manhattan Mini Storage]( Adweek (tiered subscription model) (2/20) [] Media & Technology Trends [] [Google bans hundreds of apps to thwart ad fraud]( Google has removed nearly 600 Android apps from Google Play Store, Google AdMob and Google Ad Manager for displaying disruptive ads, which it defines as those that are "displayed to users in unexpected ways, including impairing or interfering with the usability of device functions," Per Bjorke, Google's senior product manager, notes in a company blog post. "Malicious developers continue to become more savvy in deploying and masking disruptive ads, but we've developed new technologies of our own to protect against this behavior," Bjorke writes. Full Story: [MediaPost Communications]( (2/20), [The Verge]( (2/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Account Management Boot Camp, Feb. 27, NYC]( [Workshop | Account Management Boot Camp, Feb. 27, NYC]( To succeed in today's rapidly changing, competitive business world, leaders must increasingly become more agile and strategic. This highly interactive one-day course for account management roles covers critical topics relating to mastering the business, the client, the creative output, and the people who make it all happen. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Decisions 20/20, Mon., April 20 - Tue., April 21]( The decisions we make now about media, data, technology and privacy will shape our work and our lives for the next decade. Join industry leaders at [4A's Decisions 20/20]( April 20 to 21 for a candid conversation as we collaborate and unify to map out the path forward. We need you with us -- [register today](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [R&R Partners bets on accomplished Emilie Vasu as new director of business development]( [] - [West Des Moines businessman Mike Schreurs joins 2020 NSBA Board leadership]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Pull up a chair. Take a taste. Come join us. Life is so endlessly delicious. Ruth Reichl, chef, food writer, editor [LinkedIn]( [Twitter]( [Facebook]( [Email](   SmartBrief publishes more than 200 free industry newsletters - [Browse our portfolio]( [Sign Up]( | [Update Profile]( | [Advertise with SmartBrief]( [Unsubscribe]( | [Privacy policy]( CONTACT US: [FEEDBACK](mailto:aaaa@smartbrief.com) | [ADVERTISE](mailto:dmalouf@smartbrief.com) SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 Â