Learn to communicate intimately and broadly

Winemaker Zelma Long works to advance women vintners | Learn to communicate intimately and broadly | Always be on the lookout for your replacement Created for {EMAIL} | [Web Version]( February 19, 2020 [WFF Leadership SmartBrief]( [WFF Leadership SmartBrief]( Advancing and Empowering Women Leaders [SIGN UP]( ⋅ [SHARE]( [] A Leader's Edge [] [Winemaker Zelma Long works to advance women vintners]( Winemaking luminary Zelma Long, who in the late 1960s was one of the first female students at the University of California, Davis' viticulture and oenology program, has been working in wine ever since, with stints as chief enologist at Robert Mondavi and CEO of Sonoma County's Simi Winery before founding Vilafonte Winery in South Africa in 1997. Her proudest achievement throughout her career is "hiring and mentoring and encouraging young women," she says, noting that she has employed many early women winemakers. Full Story: [Wine Enthusiast Magazine online]( (2/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Career Progression: Developing Leaders [] [Learn to communicate intimately and broadly]( Leaders must master personal and mass communication and use each depending on the theme and purpose of their messaging, writes Scott Eblin. Stick with simple, easy-to-remember messages when communicating broadly, he writes, and save the nuance for face-to-face interaction. Full Story: [Eblin Group]( (2/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Always be on the lookout for your replacement]( Leaders should always be thinking about or grooming potential replacements, writes John Maxwell. "We cannot leave behind an empty chair -- we owe it to our teams and ourselves to make sure we're developing other leaders who can step up," he writes. Full Story: [John Maxwell blog]( (2/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] SmartBrief Originals [] [Consumers, casual eateries explore the benefits of sous vide]( Sous vide, a method of cooking food in sealed packaging submerged in water heated to specific temperatures, is taking hold outside of high-end eateries. The method is catching on with more home cooks and popping at up at a growing number of restaurants that specialize in takeout and delivery. Full Story: [SmartBrief/Food & Travel]( (2/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [C-stores seeing a sea of change]( SmartBrief/Food & Travel (2/18) [] - [Demand for plant-based is hot, but what's behind the term?]( SmartBrief/Food & Travel (2/12) [] - [Agricultural strides: CPG companies take stake in the land]( SmartBrief/Food & Travel (2/10) [] Diversity and Inclusion [] [The Pastry Project helps lower barriers to opportunity in Seattle]( Heather Hodge and Emily Kim of Molly Moon's Ice Cream have started a training program in Seattle called The Pastry Project to help those with barriers to opportunity become pastry chefs. "That [barrier] could span from being formerly incarcerated, being homeless or formerly homeless, being low-income, being a single mom, it could be so many things," says Kim. Full Story: [The Seattle Times (tiered subscription model)]( (2/14) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Secret hires Serena Williams to promote gender equality]( [Secret hires Serena Williams to promote gender equality]( Williams (Secret) Procter & Gamble is partnering with professional tennis player Serena Williams to promote gender equality in Secret deodorant's "All Strength No Sweat" ads launching in March. Williams is also working with Secret on a study of gender bias in sports that will serve as the basis for a future Secret campaign. Full Story: [Ad Age (tiered subscription model)]( (2/11), [Women's Wear Daily (subscription required)]( (2/11) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Oscars, Super Bowl deliver lessons on diversity, inclusion]( In MediaPost, Stephen Paez of Spark Communications writes about the influence minority audiences can have on mainstream culture events such as the Super Bowl, though some recent efforts by marketers have fallen short on authenticity and representation, writes Adweek's Mónica Marie Zorrilla. Former top marketer for The Partnership for Drug-Free Kids, Kristi Rowe, sees an opportunity for more inclusive messaging, and she says, "Brands ... should be aware of that opportunity and can choose to be a positive force, as long as it's authentic to who they are, and beyond the 30-second spot." Full Story: [Adweek (tiered subscription model)]( (2/13), [MediaPost Communications]( (2/7) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Diversity courses becoming part of core curriculum]( Diversity courses becoming part of core curriculum (Pixabay) In an effort to improve campus climate, 148 faculty members at Syracuse University signed a letter proposing a liberal arts core curriculum addressing difference and diversity. Other universities, including Loyola University Chicago and University of Connecticut, also have begun implementing diversity-related course requirements in response to growing hate crime incidents on campus. Full Story: [Diverse: Issues In Higher Education]( (2/12) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Women and Innovation in the Workforce [] [After selling company to Unilever, founder turns to venture capital for women]( After selling her Schmidt's Naturals brand to Unilever in 2017, founder Jaime Schmidt launched Supermaker, a platform to help entrepreneurs scale up, and then turned to closing the venture capital gender gap by starting the investment fund Color with her husband. "The number of women starting businesses is rising at record rates, and these women are bringing fresh ideas with major growth potential to otherwise stagnant industries," she says. Full Story: [Forbes]( (2/13) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] WFF News [] Succession planning that works for women Experience shows that gender diversity does not simply happen or "bubble up" in organizations. Even with more women graduating from college than men for well over three decades, the availability of qualified women has not translated into proportional representation among senior leaders. Highly intentional efforts and candid dialogue, on the other hand, can drive change, and succession planning is a great place to start. [Read more](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( LEARN MORE ABOUT the WFF: [About the WFF]( | [Join the WFF]( | [WFF Programs]( [] [] My mother always told me, even if a song has been done a thousand times, you can still bring something of your own to it. 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