Mother says satisfy food cravings with Postmates

Mother says satisfy food cravings with Postmates | Droga5's debut for Harley-Davidson evokes freedom | Bindery unveils "Never Settle Stories" for OnePlus Created for {EMAIL} | [Web Version]( February 11, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [Mother says satisfy food cravings with Postmates]( [Mother says satisfy food cravings with Postmates]( (Postmates/YouTube) Mother Los Angeles launched Postmates' "When all you can food is think about" campaign with a surreal 30-second spot during the Oscars that features a man's cravings come to life on a subway as the carriage fills with floating burgers. The campaign also includes print, digital and out-of-home billboards that display copy such as "Don't play games with your stomach's heart. Postmate it." Full Story: [Campaign US (tiered subscription model)]( (2/10), [Adweek (tiered subscription model)]( (2/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The New 2020 African-American Market Report On average, Black households spend $50,333/yr on goods and services, and 51% spend 5+ hours/week on the Internet. Download the new African-American Market Report for a better understanding of how to engage this valuable trillion dollar consumer market smarter. [Read Report!]( ADVERTISEMENT [] Creative [] [Droga5's debut for Harley-Davidson evokes freedom]( [Droga5's debut for Harley-Davidson evokes freedom]( (Harley-Davidson/YouTube) Droga5's debut campaign for Harley-Davidson features a 60-second spot that begins with a voice assistant issuing a litany of reminders and commands as a motorcycle rider winds his way through city streets, eventually joined by other bikers and, as they emerge into countryside, silence falls until the voice slowly says, "Breathe. Ride." An additional 60-second ad features a biker describing the sensations and emotions of hitting the road. Full Story: [Ad Age (tiered subscription model)]( (2/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Bindery unveils "Never Settle Stories" for OnePlus]( [Bindery unveils "Never Settle Stories" for OnePlus]( (OnePlus/YouTube) Bindery's first campaign for OnePlus, "Never Settle Stories," includes an anthem spot that features people sharing their passions, including an artist, a roper, a musician and a skater. Separate ads tell the stories of each individual and a social campaign encourages consumers to share their own passions using #NeverSettleStories. Full Story: [Campaign US (tiered subscription model)]( (2/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Management Practitioners Forum, Mon. March 30—Tue. March 31, Chicago Don't miss [Management Practitioners Forum]( a members-only dialogue on agency models, relationship management, pricing and negotiating, and other topics your team needs to succeed. For 4A's members, by 4A's members. [Register now](. ADVERTISEMENT [] Agency Insider [] [Fixing diversity in creative industries takes action]( Dyllan McGee, founder and executive producer of Verizon Media's MAKERS, writes about the lack of gender diversity in creative fields, exemplified by no women being nominated as Best Director at the Oscars, and explores how the problem is being tackled and what more needs to happen. " 'Supporting equality' is not enough because it's about action not intention -- speak up for others, amplify diverse voices, recognize your blindspots and learn how to fix them," she writes. Full Story: [Campaign US (tiered subscription model)]( (2/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Influencer ROI: Mekanism's Gahan vs. MaRS' Twomey]( Influencer ROI: Mekanism's Gahan vs. MaRS' Twomey (Pixabay) Mekanism's Brendan Gahan and MaRS' Kevin Twomey battle it out over influencer marketing, with Gahan taking issue with a piece written by Twomey that tore the strategy apart and describing it as "dishonest and wasteful." Gahan argues for a more balanced view of influencer marketing, saying, "Influencer marketing can work incredibly well. To say otherwise is false," while Twomey contends that "brands have been too focused on growth marketing and using influencers as a sales tactic to achieve short-term success." Full Story: [Ad Age (tiered subscription model)]( (2/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Ogilvy's Azarian becomes CCO at Dentsu's MKTG]( Victoria Azarian, former executive creative director at Ogilvy New York, has been appointed by Dentsu Aegis Network's MKTG agency as its new US chief creative officer. "Victoria is simply a best-in-class creative leader who understands the shift to idea-led integrated solutions that are critical to every brand," says Dentsu's Jacki Kelley, while Azarian says, MKTG's "culture of collaboration mixed with talented people with soul and integrity is what inspired me most." Full Story: [Adweek (tiered subscription model)]( (2/10), [MediaPost Communications]( (2/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [Bannerman new global client president of Wavemaker]( Ad Age (tiered subscription model) (2/10) [] Media & Technology Trends [] [Facebook acquires AR startup]( Facebook has acquired UK augmented reality company Scape Technologies for an estimated $40 million. The firm designed a physical representation of the world, which could be integrated into wearables, autonomous vehicles and other devices that could triangulate a user's location, and Marketing Land's Greg Sterling predicts that the technology could be used for "architecture, urban planning, education, tourism and entertainment" and applications such as "targeting, attribution, [and] competitive intelligence." Full Story: [Marketing Land]( (2/10), [Adweek (tiered subscription model)]( (2/10) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Presentation Skills & Business Storytelling]( [Workshop | Presentation Skills & Business Storytelling]( The very best way for people to learn persuasive presentation skills is not to listen, watch, and try to emulate, but to practice. In this intense but friendly workshop, on Feb. 28 in New York City, participants get a chance to try out what they're learning in front of the group, with live feedback, in a supportive environment. Each participant will make several mini-presentations to develop a personal style, practice new techniques, and learn firsthand what others respond to best about his or her natural style. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Decisions 20/20, Mon., April 20 - Tue., April 21]( The decisions we make now about media, data, technology and privacy will shape our work and our lives for the next decade. Join industry leaders at [4A's Decisions 20/20]( April 20 to 21 for a candid conversation as we collaborate and unify to map out the path forward. We need you with us -- [register today](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] - [What it means to be a strategist in 2020]( [] - [Mangan Holcomb Partners/Team SI hires Emma Willis, launches new marketing initiative]( LEARN MORE ABOUT 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] I dwell in possibility. 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