O'Keefe Reinhard & Paul touts adventures in Groupon's first-ever holiday push

O'Keefe Reinhard & Paul touts adventures in Groupon's first-ever holiday push | MullenLowe serves up edible print for JetBlue | Forsman & Bodenfors teams Volvo Trucks with a paraglider Created for {EMAIL} | [Web Version] December 2, 2016 CONNECT WITH 4A's  [LinkedIn] [Facebook] [Twitter] [4A's SmartBrief] [4A's SmartBrief] News for the advertising, media, and marcom industries [SIGN UP] ⋅ [FORWARD] Top Story [O'Keefe Reinhard & Paul touts adventures in Groupon's first-ever holiday push] [O'Keefe Reinhard & Paul touts adventures in Groupon's first-ever holiday push] Click to watch video (Groupon/YouTube) Groupon and agency O'Keefe Reinhard & Paul have launched the brand's first-ever seasonal campaign to tout gift experiences such as sky-diving jumps and massages and products such as GoPros and Vitamix blenders. Two television ads will run on Comedy Central, Fox, Bravo, NBC and other networks. [MediaPost Communications] (12/1) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Embrace Disruptive Innovation Traditional business is constantly being impacted by overwhelming and sudden shifts in the marketplace. This new normal is "disruptive innovation". Read this white paper to learn what disruptive innovation is and how your company can use cloud ERP to stay in the game. [Download the white paper >] ADVERTISEMENT Creative [MullenLowe serves up edible print for JetBlue] MullenLowe's latest push for JetBlue touts the brand's all-you-can-eat goodies with an edible print ad in the New York Post. The airline's previous campaigns from the agency included giving away free fares to passengers on board with crying babies. [CampaignLive.com (U.S.)] (12/2), [Adweek] (12/1) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [Forsman & Bodenfors teams Volvo Trucks with a paraglider] [Forsman & Bodenfors teams Volvo Trucks with a paraglider] Click to watch video (Volvo Trucks/YouTube) Forsman & Bodenfors' latest spot for Volvo Trucks touts the technological precision of the Volvo FH by dragging a paraglider along a precarious mountain road in the Croatian Alps before dramatically navigating under a narrow bridge. "The Flying Passenger" shows how the truck managed to maintain an even speed on the winding, steeply inclined road. [Adweek] (11/30) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency Insider [Droga5's Annette Berry on intelligent creative] Droga5's Annette Berry discusses how striking design emerges from meticulous research. She explains how "informed and intelligent" solutions should always be prioritized over placing a superficial gloss on client problems. [The Drum (Glasgow, Scotland)] (12/1) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] [How shops are experimenting with voice] Four agencies share their strategies for maximizing voice-activated virtual assistants such as Amazon's Alexa and Microsoft's Cortana. Huge runs regular hackathons to encourage staff to experiment with technology, and We Are Social issues a daily headline on the Amazon Alexa. [Digiday] (12/2) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Agency News [VaynerMedia, Vimeo team on digital content] VaynerMedia and Vimeo have partnered to create digital content unit, Vimeo/Vayner Studio. Only filmmakers from Vimeo's hand-selected Staff Pick channel will be eligible to work on brand campaigns. [Advertising Age] (12/1) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Media & Technology Trends [Mobile ROI measurement remains a challenge] Almost 70% of adults use mobile devices while in stores to enhance their shopping experiences, yet 67% of marketers say they can't measure their mobile ROI, according to a survey by Forrester. To take advantage of the new shopping habits consumers are building around mobile, marketers must start treating it like a primary channel. [MediaPost Communications] (11/30) [LinkedIn] [Twitter] [Facebook] [Google+] [Email] Association News [Survey: What Do You Want to See at Transformation 2017?] [4A's Transformation 2017] (4A's) Are you interested in diversity, leadership, and talent recruitment and retention in agencies? Curious about programmatic, ad blocking, and transparency in the advertising industry? Captivated by creative platforms, social media, and the agency of the future? 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