Badger & Winters, Olay #MakeSpaceForWomen at Super Bowl

Badger & Winters, Olay #MakeSpaceForWomen at Super Bowl | Deutsch LA, Taco Bell create movie-style brawl | Downy shocks teen with grandparents' wrinkled clothing Created for {EMAIL} | [Web Version]( January 16, 2020 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( ADVERTISEMENT Top Story [] [Badger & Winters, Olay #MakeSpaceForWomen at Super Bowl]( [Badger & Winters, Olay #MakeSpaceForWomen at Super Bowl]( (Olay North America/YouTube) Badger & Winters has revealed a teaser for its Super Bowl spot for Olay, which stars five women -- Katie Couric, Lilly Singh, Taraji P. Henson, Busy Philipps and retired astronaut Nicole Stott. The teaser shows Couric reporting on an imminent space mission, ends with the hashtag, #MakeSpaceForWomen, and the brand has pledged $1 for every tweet during the game featuring the hashtag to be donated to Girls Who Code. [Adweek (tiered subscription model)]( (1/16), [MediaPost Communications]( (1/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Deutsch LA, Taco Bell create movie-style brawl]( [Deutsch LA, Taco Bell create movie-style brawl]( (Taco Bell/YouTube) Deutsch LA is continuing Taco Bell's movie-style campaign with a 60-second spot directed by filmmaker David Leitch that features three real stunt actors fighting in an apartment over the brand's Nacho Party Pack. The ad is running across TV, digital, social and radio. [Campaign US (tiered subscription model)]( (1/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Downy shocks teen with grandparents' wrinkled clothing]( [Downy shocks teen with grandparents' wrinkled clothing]( (Downy/YouTube) P&G's multi-agency shop Woven with Grey New York teamed up on a new spot for Downy that plays on its "wrinkles send the wrong message" tagline with a teenager being shocked by the antics of his grandparents. The ad shows a teenager mistaking the noises his grandparents are making in a closet for something more risque, especially when they emerge with wrinkled clothing, but the truth is they've actually just been tackling a shelf. [Ad Age (tiered subscription model)]( (1/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Agency execs share insights from CES]( Agency executives share their thoughts on this year's CES, including Mekanism's Pete Caban, who says the event "made it clear that the new decade is about making good on the predictions and promises of the last decade -- from creativity and personalization, to data enabling creativity, to meaningful adoption of AR and VR." Huge's Matt Weis says the key takeaway was a focus on "brains over beauty," adding, "Call it a shift from the internet of things to the intelligence of things -- what a wonderful new era we find ourselves in." [Campaign US (tiered subscription model)]( (1/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Leadership: The good, the bad and the ugly]( Leadership: The good, the bad and the ugly (Pixabay) Havas Formula CEO Michael Olguin explores the traits of good, bad and ugly leadership, with the good exemplified by maturity, empathy, empowerment and transparency and the bad plagued by indecisiveness, control, egotism and a reluctance to communicate. "Leaders must absorb good working habits from others and learn from mistakes," he writes, noting, "No matter how good they are, they can always up their game." [Ad Age (tiered subscription model)]( (1/16) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [TBWA\Chiat\Day New York wins AOR for Groupon]( TBWA\Chiat\Day New York has won agency of record for Groupon, following a competitive review in which the other finalists were Odysseus Arms, Droga5, Phenomenon and Fallon. "TBWA came back with creative storytelling that got to the core of that in a very Groupon way," says Groupon's Craig Rowley, noting, "We felt they were the best at articulating our brand vision of becoming a true global local experiences marketplace." [Adweek (tiered subscription model)]( (1/15), [MediaPost Communications]( (1/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [LinkedIn rolls out engagement tools]( LinkedIn is making it easier for brands that use its pages to engage with employees, customers and potential contacts. New tools include invitations to follow particular pages, the ability to post as individuals or businesses and the option to conduct two-way live conversations, with future plans to add a targeting function. [Adweek (tiered subscription model)]( (1/15), [Social Media Today]( (1/15), [Marketing Land]( (1/15) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Strategy for Non-Strategists, Feb. 5, Los Angeles]( [Workshop | Strategy for Non-Strategists, Feb. 5, Los Angeles]( No matter what it says on your business card, today you're expected to a be strategist. In this highly interactive one-day course for departments outside of strategy, you'll learn the fundamentals of strategic thinking. Teams will engage in live practice in key areas such as problem reframing, insight generation, and strategic articulation. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] You have to have a dream so you can get up in the morning. 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