WPP exec highlights 2019's top media and marketing developments

The Drum names Publicis Spain IKEA ad as its favorite for 2019 | W+K, Nike look at "humble beginnings" with LeBron James | DDB, Coors promoting Miller64 for a "dryish" January Created for {EMAIL} | [Web Version]( December 23, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [The Drum names Publicis Spain IKEA ad as its favorite for 2019]( IKEA's "Real Life Series" by Publicis Spain tops The Drum's list of favorite advertising campaigns in 2019. Other top ads included Spotify's "Listen Like You Used To" campaign from Who Wot Why and AMV BBDO's work for Walkers crisps, in collaboration with the Spice Girls. [The Drum (free registration)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [W+K, Nike look at "humble beginnings" with LeBron James]( [W+K, Nike look at "humble beginnings" with LeBron James]( (Nike/YouTube) LeBron James's new Nike ad looks at how "humble beginnings" launched so many athletic careers. But the new message developed by Wieden+Kennedy Portland promotes the goal of no more "humble beginnings," a nod to James' philanthropy to at-risk kids. [Adweek (tiered subscription model)]( (12/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [DDB, Coors promoting Miller64 for a "dryish" January]( [DDB, Coors promoting Miller64 for a "dryish" January]( (Miller64/YouTube) About a quarter of Americans resolved to abstain from alcohol for a Dry January in 2019 but Coors is offering an alternative for 2020 with its low-alcohol, low-calorie beer, Miller64. The campaign by DDB Chicago features Nicholas Braun, who plays "Cousin Greg" in HBO's series "Succession," suggesting people celebrate a "dryish" January. [Ad Age (tiered subscription model)]( (12/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Ad Age Collective members list 15 vital traits for marketing leaders]( Members of the Ad Age Collective shared 15 traits that effective marketing leaders need to have. They include deep customer understanding, curiosity, entrepreneurial spirit, being tech savvy and having an analytical mindset. [Ad Age (tiered subscription model)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [WPP exec highlights 2019's top media and marketing developments]( Lindsay Pattison, chief client officer for WPP, lists her 10 favorite media and marketing developments of the year. Among them were Fortnum & Mason's campaign with Heinz celebrating 150 years of Heinz products, and the launch of new streaming services, including Comcast's Peacock, which will rely more heavily on advertising. [The Drum (free registration)]( (12/23) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [David Miami makes number of new hires]( David Miami has made a number of key new hires over the past few months, including hiring Sarah Dembkowski and Georgia Taylor in senior creative roles. The two were part of the creative team behind a McDonald's campaign for International Women's Day. [Adweek (tiered subscription model)]( (12/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [NY Times examines use of mobile location data tracking]( Mobile tracking via location data is the focus of a New York Times investigation that examines how the technology invades people's privacy and is raising alarms about the potential for abuse. The largely unregulated technique is a staple of the marketing industry that uses it to determine customer behavior, but consumers aren't always aware that their location is being tracked, according to the paper's report. [Mobile Marketer]( (12/20), [The New York Times (tiered subscription model)]( (12/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | 4A's Digital Academy, Jan. 17, New York]( [Workshop | 4A's Digital Academy, Jan. 17, New York]( The 4A's Digital Academy is a comprehensive workshop to help you ramp up the digital marketing skills and knowledge you need to succeed in the ever-changing agency environment, including history, programmatic, ad fraud and ad industry trends and challenges. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Agency execs relay stories of pitching nightmares]( Ad Age (tiered subscription model) [] - [The Drum lists its 20 most-viewed ads of the year]( The Drum (free registration) [] - [Droga5, W+K top Adweek's favorite 2019 ads]( Adweek (tiered subscription model) [] - [YouTube unveils 2019's 10 most-watched ads]( The Drum (free registration) [] - [Mcgarrybowen spotlights Disney World memories]( Adweek (tiered subscription model) [] Editor's Note [] SmartBrief will not publish Tuesday, Wednesday In observance of Christmas, SmartBrief will not publish Tuesday and Wednesday. Publication will resume Thursday. [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [] We must not allow the clock and the calendar to blind us to the fact that each moment of life is a miracle and mystery. H.G. 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