The Drum lists its 20 most-viewed ads of the year

The Drum lists its 20 most-viewed ads of the year | 27 campaigns that "got it" in 2019 | Highlighting the top Christmas ad campaigns Created for {EMAIL} | [Web Version]( December 20, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [The Drum lists its 20 most-viewed ads of the year]( [The Drum lists its 20 most-viewed ads of the year]( (Tetley UK/YouTube) The Drum has listed its 20 most-viewed ads of the year as examples for "rising above the noise." Among them are Burger King's "A Day Without Whopper" ad done by David Buenos Aires, Tetley's "Now We're Talking" by Spark44, and "Origin Story" by GSD&M for the US Air Force. [The Drum (free registration)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [27 campaigns that "got it" in 2019]( [27 campaigns that "got it" in 2019]( (Aviation American Gin/YouTube) Here's a look back at some of the year's best campaigns such as Wieden+Kennedy Portland's efforts for Nike, which are described as "culturally hyper-relevant," and 72andSunny's work for Halo that was "hilariously depressing." In all, Adweek looks at agency representatives' take on 27 campaigns. [Adweek (tiered subscription model)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Highlighting the top Christmas ad campaigns]( [Highlighting the top Christmas ad campaigns]( (New York Lottery/YouTube) The Drum has highlighted what it considers the best Christmas ad campaigns from around the world. Among them are Spotify's "Last Christmas" ad from Byte London, New York Lottery's "Special Delivery" ad from McCann NY and the "Give Everyone Bombas, Make Everyone Comfortable" spot by Bindery. [The Drum (free registration)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [What Pantone's new color of the year really means]( Lippincott's Brendan Murphy takes a look at the significance of Pantone's 2020 color of the year: classic blue. "Its darker shades are accessible onscreen, and blue pairs well with others," he writes, adding, "With a challenging sociopolitical environment, the distrust of government and our institutions, blue suggests calming stability." [Adweek (tiered subscription model)]( (12/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How project-based work assignments are hurting businesses]( Agency business is shifting in favor of project-based work assignments, however this is hurting businesses, says an anonymous creative director. The lack of commitment and time involved with project-based assignments helps deliver sales, but both parties are losing trust and extra value in the "demoralizing" process. [Digiday (tiered subscription model)]( (12/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Kraft Heinz expands relationship with Gut, Johannes Leonardo]( Kraft Heinz has selected creative agencies Gut and Johannes Leonardo to become agencies of record for some of its brands. Gut will have responsibilities for Philadelphia Cream Cheese, while Johannes Leonardo will lead marketing for Ore-Ida frozen potatoes, Velveeta Cheese and Shells & Cheese, Bagel Bites pizza snacks and Classico Pasta Sauce. [Ad Age (tiered subscription model)]( (12/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Shoppable content poised for growth]( Shoppable content poised for growth (Pixabay) Social commerce is in the development stage, but leading platforms and media outlets such as Instagram, Pinterest, TikTok, Snapchat and NBCUniversal are advancing marketing opportunities with shopping content tests and rollouts. "The rise of shoppable content on social media has laid the foundation for the next phase of product discovery: shoppable video," says analyst Andrew Lipsman in an eMarketer report, "The Future of Retail 2020: 10 Trends that Will Shape the Year Ahead." [eMarketer]( (12/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | 4A's Digital Academy, Jan. 17, New York]( [Workshop | 4A's Digital Academy, Jan. 17, New York]( The 4A's Digital Academy is a comprehensive workshop to help you ramp up the digital marketing skills and knowledge you need to succeed in the ever-changing agency environment, including history, programmatic, ad fraud and ad industry trends and challenges. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Oh, listen a lot and talk less. You can't learn anything when you're talking. 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