Newsletter Subject

2019 creative picks from agency execs

From

smartbrief.com

Email Address

aaaa@smartbrief.com

Sent On

Thu, Dec 19, 2019 05:34 PM

Email Preheader Text

BBDO NY marks 10 years of "You're Not You" for Snickers | W+K taps Stallone for Facebook's Super Bow

BBDO NY marks 10 years of "You're Not You" for Snickers | W+K taps Stallone for Facebook's Super Bowl debut | MullenLowe, BK offer delayed flyers Impossible Whoppers Created for {EMAIL} | [Web Version]( December 19, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [SHARE]( [] Top Story [] [BBDO NY marks 10 years of "You're Not You" for Snickers]( BBDO NY marks 10 years of "You're Not You" for Snickers (Chris Hondros/Getty Images) BBDO New York is taking Snickers back to the Super Bowl after a two-year hiatus to celebrate the 10th birthday of its "You're Not You When You're Hungry" campaign, which debuted in 2010 with a spot starring Betty White. The brand's last Super Bowl effort from BBDO New York in 2017 featured actor Adam Driver in a live spot. [Adweek (tiered subscription model)]( (12/18), [CNBC]( (12/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Hulu’s Digital Identity Exploration We wanted to know more about how people adopt and interact with technology in everyday life and how to advertise to people at different digital fluency levels. Here's what we found! [Learn More]( ADVERTISEMENT [] Creative [] [W+K taps Stallone for Facebook's Super Bowl debut]( Facebook is making its Super Bowl debut with a 60-second spot from Wieden+Kennedy that will tout its Groups feature and stars Sylvester Stallone and Chris Rock. Stallone teased the spot in videos posted to his social platforms that show a crowd of people helping him to re-create his run up the Philadelphia Museum of Modern Art steps from "Rocky." [Ad Age (tiered subscription model)]( (12/18), [Adweek (tiered subscription model)]( (12/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [MullenLowe, BK offer delayed flyers Impossible Whoppers]( MullenLowe, BK offer delayed flyers Impossible Whoppers (Burger King) MullenLowe's "Delay Your Way" campaign for Burger King is giving a free Impossible Whopper to anyone delayed at a US airport up until Dec. 30. People can redeem the offer by sharing their delayed flight details on the brand's app to receive a mobile coupon. [Marketing Dive]( (12/18), [Adweek (tiered subscription model)]( (12/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [2019 creative picks from agency execs]( Agency creatives share their top picks of 2019, including The Richards Group's Julia Melle, who chooses Apple's "The Surprise" because it "made me laugh, cry, envious and endeared me yet again to the power of Apple." Mindshare USA's Danielle Koffer highlights Sephora's "We Belong To Something Beautiful," saying "it's authentic, and it has heart and ambition, without straying too far from the products they sell and the role it plays in these influencers' lives." [Campaign US (tiered subscription model)]( (12/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Why Xfinity's "ET" ad is this creative director's choice]( [Why Xfinity's "ET" ad is this creative director's choice]( (Xfinity/YouTube) Rapp New York Chief Creative Officer Moa Netto explains why Xfinity's "A Holiday Reunion" with ET from Goodby Silverstein & Partners is his favorite holiday spot. "The key word to pop out when I think about this piece of work is bravery," he says, adding, "The fearlessness to pursue it and make it happen is, in my opinion, the great inspiration here for the entire industry." [The Drum (free registration)]( (12/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [The Martin Agency unleashes SuperJoy on post-production]( The Martin Agency has enhanced its post-production unit and renamed it from Running With Scissors to SuperJoy. "We have to work faster and smarter and be on the lookout for real-time opportunities for clients -- and SuperJoy is our commitment to flexibility, exploration and execution," says The Martin Agency's Tasha Dean. [MediaPost Communications]( (12/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook, Instagram test collaboration tool, restrict branded content]( Facebook is testing an expanded Brand Collabs Manager tool with 40 Instagram creators, the goal being to build an influencer database. Facebook and Instagram are also stipulating the types of items that can be promoted in branded content for the first time with initial restrictions on vaping, tobacco products and weapons, and alcohol, diet supplements, and other items will require "special restrictions." [Social Media Today]( (12/19), [Adweek (tiered subscription model)]( (12/18), [CNBC]( (12/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [Brands now able to access Digital Advertising Alliance tools]( Companies can now start "onboarding" to use the digital tools available from the Digital Advertising Alliance, whose members include the American Advertising Federation, Interactive Advertising Bureau, American Association of Advertising Agencies and Association of National Advertisers. The tools, which include an opt-out icon unveiled last month, are intended to help brands comply with the California Consumer Privacy Act. [Marketing Land]( (12/18), [MediaPost Communications]( (12/18) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Launch for Leaders, Jan. 14-15, New York]( The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The two-day workshop's objective is to provide learning based on the premise that creativity, profitability and growth are fueled by effective leadership. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] If you stare at an object, as you do when you paint, there is no point at which you stop learning things from it. Wayne Thiebaud, painter [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback](mailto:aaaa@smartbrief.com) [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â

Marketing emails from smartbrief.com

View More
Sent On

06/12/2024

Sent On

05/12/2024

Sent On

04/12/2024

Sent On

03/12/2024

Sent On

03/12/2024

Sent On

02/12/2024

Email Content Statistics

Subscribe Now

Subject Line Length

Data shows that subject lines with 6 to 10 words generated 21 percent higher open rate.

Subscribe Now

Average in this category

Subscribe Now

Number of Words

The more words in the content, the more time the user will need to spend reading. Get straight to the point with catchy short phrases and interesting photos and graphics.

Subscribe Now

Average in this category

Subscribe Now

Number of Images

More images or large images might cause the email to load slower. Aim for a balance of words and images.

Subscribe Now

Average in this category

Subscribe Now

Time to Read

Longer reading time requires more attention and patience from users. Aim for short phrases and catchy keywords.

Subscribe Now

Average in this category

Subscribe Now

Predicted open rate

Subscribe Now

Spam Score

Spam score is determined by a large number of checks performed on the content of the email. For the best delivery results, it is advised to lower your spam score as much as possible.

Subscribe Now

Flesch reading score

Flesch reading score measures how complex a text is. The lower the score, the more difficult the text is to read. The Flesch readability score uses the average length of your sentences (measured by the number of words) and the average number of syllables per word in an equation to calculate the reading ease. Text with a very high Flesch reading ease score (about 100) is straightforward and easy to read, with short sentences and no words of more than two syllables. Usually, a reading ease score of 60-70 is considered acceptable/normal for web copy.

Subscribe Now

Technologies

What powers this email? Every email we receive is parsed to determine the sending ESP and any additional email technologies used.

Subscribe Now

Email Size (not include images)

Font Used

No. Font Name
Subscribe Now

Copyright © 2019–2025 SimilarMail.