BBDO NY marks 10 years of "You're Not You" for Snickers | W+K taps Stallone for Facebook's Super Bowl debut | MullenLowe, BK offer delayed flyers Impossible Whoppers
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December 19, 2019
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[BBDO NY marks 10 years of "You're Not You" for Snickers](
BBDO NY marks 10 years of "You're Not You" for Snickers
(Chris Hondros/Getty Images)
BBDO New York is taking Snickers back to the Super Bowl after a two-year hiatus to celebrate the 10th birthday of its "You're Not You When You're Hungry" campaign, which debuted in 2010 with a spot starring Betty White. The brand's last Super Bowl effort from BBDO New York in 2017 featured actor Adam Driver in a live spot. [Adweek (tiered subscription model)]( (12/18), [CNBC]( (12/18)
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Creative
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[W+K taps Stallone for Facebook's Super Bowl debut](
Facebook is making its Super Bowl debut with a 60-second spot from Wieden+Kennedy that will tout its Groups feature and stars Sylvester Stallone and Chris Rock. Stallone teased the spot in videos posted to his social platforms that show a crowd of people helping him to re-create his run up the Philadelphia Museum of Modern Art steps from "Rocky." [Ad Age (tiered subscription model)]( (12/18), [Adweek (tiered subscription model)]( (12/18)
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[MullenLowe, BK offer delayed flyers Impossible Whoppers](
MullenLowe, BK offer delayed flyers Impossible Whoppers
(Burger King)
MullenLowe's "Delay Your Way" campaign for Burger King is giving a free Impossible Whopper to anyone delayed at a US airport up until Dec. 30. People can redeem the offer by sharing their delayed flight details on the brand's app to receive a mobile coupon. [Marketing Dive]( (12/18), [Adweek (tiered subscription model)]( (12/18)
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Agency Insider
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[2019 creative picks from agency execs](
Agency creatives share their top picks of 2019, including The Richards Group's Julia Melle, who chooses Apple's "The Surprise" because it "made me laugh, cry, envious and endeared me yet again to the power of Apple." Mindshare USA's Danielle Koffer highlights Sephora's "We Belong To Something Beautiful," saying "it's authentic, and it has heart and ambition, without straying too far from the products they sell and the role it plays in these influencers' lives." [Campaign US (tiered subscription model)]( (12/18)
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[Why Xfinity's "ET" ad is this creative director's choice](
[Why Xfinity's "ET" ad is this creative director's choice](
(Xfinity/YouTube)
Rapp New York Chief Creative Officer Moa Netto explains why Xfinity's "A Holiday Reunion" with ET from Goodby Silverstein & Partners is his favorite holiday spot. "The key word to pop out when I think about this piece of work is bravery," he says, adding, "The fearlessness to pursue it and make it happen is, in my opinion, the great inspiration here for the entire industry." [The Drum (free registration)]( (12/19)
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Agency News
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[The Martin Agency unleashes SuperJoy on post-production](
The Martin Agency has enhanced its post-production unit and renamed it from Running With Scissors to SuperJoy. "We have to work faster and smarter and be on the lookout for real-time opportunities for clients -- and SuperJoy is our commitment to flexibility, exploration and execution," says The Martin Agency's Tasha Dean. [MediaPost Communications]( (12/18)
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Media & Technology Trends
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[Facebook, Instagram test collaboration tool, restrict branded content](
Facebook is testing an expanded Brand Collabs Manager tool with 40 Instagram creators, the goal being to build an influencer database. Facebook and Instagram are also stipulating the types of items that can be promoted in branded content for the first time with initial restrictions on vaping, tobacco products and weapons, and alcohol, diet supplements, and other items will require "special restrictions." [Social Media Today]( (12/19), [Adweek (tiered subscription model)]( (12/18), [CNBC]( (12/18)
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Legislative & Regulatory
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[Brands now able to access Digital Advertising Alliance tools](
Companies can now start "onboarding" to use the digital tools available from the Digital Advertising Alliance, whose members include the American Advertising Federation, Interactive Advertising Bureau, American Association of Advertising Agencies and Association of National Advertisers. The tools, which include an opt-out icon unveiled last month, are intended to help brands comply with the California Consumer Privacy Act. [Marketing Land]( (12/18), [MediaPost Communications]( (12/18)
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Association News
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[Workshop | Launch for Leaders, Jan. 14-15, New York](
The Launch for Leaders program was developed for agency professionals to learn skills to become future agency leaders. The two-day workshop's objective is to provide learning based on the premise that creativity, profitability and growth are fueled by effective leadership. [Sign up here](.
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