Ditch the New Year's resolution for just one word | 10 behaviors that help people trust you | Is Ford smart to call an electric SUV a Mustang?
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December 11, 2019
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Leading Edge
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[Ditch the New Year's resolution for just one word](
Picking one word as a "lighthouse" to guide you in 2020 is more effective than creating a New Year's resolution, writes Alli Polin. Choose a word or words that give you the energy to overcome resistance, and feel free to change it if it stops working, Polin writes. [Break the Frame (Alli Polin)]( (12/10)
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[10 behaviors that help people trust you](
Being truthful, supportive, dependable and honest, even when it's difficult, are among 10 actions leaders can take to win over team members, writes Lolly Daskal. "When a successful leader has confidence in themselves and their team, people trust them in return," Daskal writes. [Lolly Daskal]( (12/10)
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The Keys Behind Great Employee Listening
Continuous listening is more than a buzzword. It's an approach that organizations must take if they want to improve the employee experience and drive real results for their organization. [Download our guide]( and learn great strategies to get started.
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Strategic Management
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[Is Ford smart to call an electric SUV a Mustang?](
[Is Ford smart to call an electric SUV a Mustang?](
(YouTube/Denise Lee Yohn)
Brand extensions, like Ford using its Mustang brand for an electric SUV, are most likely to succeed when companies target existing customers who positively associate with the brand, but it's not without risk, says Denise Lee Yohn in this blog post and [video](. "If you stretch an existing brand into a new offering and it fails, that might damage the perceptions of the brand and existing products," she says. [SmartBrief/Leadership]( (12/10)
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[Lessons from Marvel in overcoming challenges](
The movie "Avengers: Infinity War" holds lessons for companies trying to bring together diverse team members in pursuit of a common goal, writes Adam Kahane. Like the movie, real-life team members must overcome their own weaknesses to find common ground, and while they may not win every battle, their growth together sets the stage for larger successes, he writes. [Strategy+Business online (free registration)]( (12/10)
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Smarter Communication
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[Use a facilitator to calmly break an impasse](
A facilitator can restore peace when team members are at loggerheads, writes Liz Kislik. "When the facilitator helps people see additional sides of an issue, buffers criticism and defensiveness, and encourages thoughtful participation, both individuals and entire teams often become able to maintain the new behaviors by themselves," she writes. [Liz Kislik Associates]( (12/10)
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Customers First
A weekly look at serving customers better
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[Give customers the gift of good service this season](
Customers expect fast responses to complaints, quick delivery and frictionless buying experiences, especially during the holidays, says Paula Hansen, SAP Customer Experience chief revenue officer. "Lifelong customers could be won or lost during this critical timeframe and there is no room for error," she says. [CMSWire]( (12/6)
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In Their Own Words
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[Beyonce: Tell your fears they can't come with you](
Beyonce: Tell your fears they can't come with you
Beyonce (Gareth Cattermole/Getty Images)
Singer and Ivy Park athleisure brand co-founder and CEO Beyonce Knowles-Carter says her "true win is creating art and a legacy that will live far beyond me." It was her mother, she says, who told her that "creativity starts with taking a leap of faith -- telling your fears they are not allowed where you are headed." [Elle magazine]( (1/2020)
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Daily Diversion
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[Utah police video offers tips for preventing porch pirates](
Provo, Utah, police have produced a video to help cut down on package theft from porches. The video features police returning a man's expensive spatula after apprehending the thief. [KSL-TV (Salt Lake City)]( (12/9)
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Editor's Note
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Did you vote in this week's poll?
Did you vote in this week's poll?
(SmartBrief)
On Tuesdays, SmartBrief on Leadership's SmartPulse features poll questions and analysis from ThoughtLeaders managing director [Mike Figliuolo](.
Did you vote in this week's poll: How frequently do you update your strategic plan? If not, check out [Tuesday's email]( and look at the [voting so far](.
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And are we not all 'mere guests' upon this whirling earth?
Lee Smith,
writer
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