Lee Clow: The evolution of West Coast creative

Ogilvy, CDW parody big tech with Future Strong | Uniqlo urges "A Warm Welcome" to refugees | Fig, Bowflex champion everyday exercisers Created for {EMAIL} | [Web Version]( December 9, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Ogilvy, CDW parody big tech with Future Strong]( Ogilvy Chicago's short parody film for tech solutions company CDW features actor Damian Young playing the fictional role of Modern Modernization Today founder, Future Strong, and shows him talking tech nonsense and introducing silly, expensive products such as the Neuro Tiara, minimalist Sit Square and Innovation Scarf. The unbranded three-minute video is directed by O Positive's Jess Coulter, and the campaign is running across TV, social, digital and radio. [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Uniqlo urges "A Warm Welcome" to refugees]( Uniqlo, with Public, has partnered with the International Rescue Committee on "A Warm Welcome" campaign in the US, which invites consumers to make in-store or online donations, with the brand matching up to $50,000, to help refugees arriving in the US this holiday season. Videos tell the stories of three Uniqlo employees, who came to the country as refugees. [MediaPost Communications]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Fig, Bowflex champion everyday exercisers]( Fig's campaign for Bowflex features an anthem 30-second spot that shows the reality of exercising, as not-so-fit and not-so-young people overcome tiredness and busy schedules to work out on the brand's machines while saying, "If I can, you can!" Additional spots show a middle-aged woman's journey from unenthusiastic exercising to fitness fan and a man whose Bowflex machine follows him through life's important moments. [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Lee Clow: The evolution of West Coast creative]( Lee Clow: The evolution of West Coast creative Clow (Brian Ach/Getty Images) TBWA\Media Arts Lab's Lee Clow takes a look back at advertising's "creative revolution" during the late 1960s and '70s, how it migrated to the West Coast and the innovative campaigns it inspired. "Fifty years later, that '60s creative revolution gave rise to the West Coast's freestyle: its irreverence, its imagination, its industry-challenging innovation," he writes. [Adweek (tiered subscription model)]( (12/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [How agencies are grappling with CCPA]( Tim Peterson explores how agencies are preparing for the California Consumer Privacy Act and the ambiguity of how the law's definition of sale affects the sharing of data between clients and agencies. "The ambiguity is on the advertising side of things, the implications for the status quo of the types of targeting we do," says PMG's Justin Scarborough, and Rapp's Laura Aldridge notes, "I think the definition of sale is something that's still being interpreted legally because that is a difficult one." [Digiday (tiered subscription model)]( (12/9) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Michelob Ultra adds W+K NY as agency partner]( Michelob Ultra has selected Wieden+Kennedy New York to play a key role in its advertising from next year, with incumbent FCB Chicago staying on the roster. Parent company AB InBev invested almost $118 million in the Michelob family of brands last year, per Kantar Media and Ad Age Datacenter. [Ad Age (tiered subscription model)]( (12/6) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok ramps up Facebook competition, considers shoppable videos]( As TikTok gains traction among leading brands such as Walmart, Nike and Asos, the social platform is increasing its spending "across all functions" in the US and is contemplating offering a shopping tool, according to head of advertising Blake Chandlee. He compares TikTok's growth to his former days at Facebook and notes a similar trajectory for users and leading brands, who, he says are "coming back time and time again to use the platform" and also noted "On TikTok what you'll be rewarded for is taking risks . . . and being a little bit quirky and delightful." [Axios]( (12/7), [Financial Times (subscription required)]( (12/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Account Management Boot Camp, Dec. 10, New York]( [Workshop | Account Management Boot Camp, Dec. 10, New York]( To be successful in today's rapidly changing and competitive world -- with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money -- business leaders must increasingly become more agile and strategic. This highly interactive, one-day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output and the people who make it all happen. [Sign up here](. 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