Tips for agencies on pitching preparation

Mother NY, Dion re-create '96 hit for Instagram Shopping | Richards Group unveils new tagline for Home Depot | 4 agencies help McDonald's launch branded online shop Created for {EMAIL} | [Web Version]( December 5, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Mother NY, Dion re-create '96 hit for Instagram Shopping]( Mother NY, Dion re-create '96 hit for Instagram Shopping (Instagram) Mother New York's 60-second spot for Instagram Shopping stars Celine Dion giving her 1996 hit "It's All Coming Back to Me Now" an update while showcasing 18 shoppable brands available on the platform, including Adidas, Revolve and Marc Jacobs. Dion shared the [video in vertical format with her Instagram]( followers and it's attracted more than 550,000 views. [Adweek (tiered subscription model)]( (12/4), [Campaign US (tiered subscription model)]( (12/4), [Ad Age (tiered subscription model)]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( The TVSquared Bungalow is Coming to CES 2020 Winter? Snow thanks. We are bringing the heat to CES with the TVSquared Bungalow - your mini-vacay away from the hustle and bustle of the show floor. Join us to relax and recharge. [LEARN MORE](. ADVERTISEMENT [] Creative [] [Richards Group unveils new tagline for Home Depot]( [Richards Group unveils new tagline for Home Depot]( (Scott Olson/Getty Images) The Richards Group's new campaign for Home Depot features a new "How doers get more done" tagline, and a 30-second TV spot showcases the retailer's mobile app, which provides maps for in-store products and augmented reality features. The push also includes social and digital content. [Ad Age (tiered subscription model)]( (12/5) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [4 agencies help McDonald's launch branded online shop]( [4 agencies help McDonald's launch branded online shop]( (McDonald's) McDonald's has opened an online shop, Golden Arches Unlimited, where consumers can purchase branded seasonal items, such as a holiday sweaters, beanies and ornaments. Golin, Turner Duckworth, The Marketing Store and Bamko are the agencies behind the initiative, and McDonald's Colin Mitchell says, "With the Instagram generation, people want really distinctive merchandise and particularly they want to deploy their fandom," adding, "We want everybody who is wearing it to be a brand ambassador." [Ad Age (tiered subscription model)]( (12/4), [Adweek (tiered subscription model)]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Tips for agencies on pitching preparation]( Before pitching, agencies should seek advice from industry experts, ensure they have enough talent on board including a secondary ideation team, and bring in outside people to listen to their pitch, write Sarah Ivey and Natira McDermott. Iris Worldwide's Dipti Bramhandkar says, "Pitch rehearsals are rarely observed because everyone thinks they present well. Bringing in vetted and recommended experts -- not 'outsiders' -- has only helped in my experience." [MediaPost Communications]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Agency reps on T-Mobile vs. Lemonade in brand color war]( Agency reps on T-Mobile vs. Lemonade in brand color war (Pixabay) Agency personnel share their views on whether brands can claim ownership of colors, following T-Mobile's demand that insurance startup Lemonade stop using its magenta shade. "I think brands have every right to protect their heritage and trademark their color if it's truly a cornerstone to their visual identity," says And/Or's Kelli Miller, adding, "However, I believe that ownership should only apply to their sector." [Campaign US (tiered subscription model)]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Nicole Laughlin becomes president of Havas Chicago]( Former Facebook and Leo Burnett executive Nicole Laughlin has been appointed as chief client officer and president of Havas Chicago. Additionally, Allison Ciummei has moved from Havas Group based in New York to join the agency as chief talent officer. [MediaPost Communications]( (12/4) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [TikTok suppressed videos it claims were susceptible to "cyberbullying"]( TikTok officials confirmed that platform moderators were instructed to suppress videos it says were "susceptible to bullying or harassment," such as those featuring people with facial disfigurement, autism or Down syndrome after a report appeared in Netzpolitik. "While the intention was good, the approach was wrong and we have long since changed the earlier policy in favor of more nuanced anti-bullying policies and in-app protections," a TikTok spokesperson told Netzpolitik. [Slate]( (12/4), [Netzpolitik (Germany)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Account Management Boot Camp, Dec. 10, New York]( [Workshop | Account Management Boot Camp, Dec. 10, New York]( To be successful in today's rapidly changing and competitive world -- with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money -- business leaders must increasingly become more agile and strategic. This highly interactive, one-day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output and the people who make it all happen. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] Ask yourself: 'Does this subject move me to feel, think and dream?' Ansel Adams, landscape photographer, environmentalist [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback](mailto:aaaa@smartbrief.com) [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â