Report: Mother, Horizon Media top Oct. new business wins

Why W+K is Adweek's 2019 US Agency of the Year | McCann, Chick-fil-A gift holiday "Together Time" | FF L.A. creates a one-note symphony for Louis XIII Cognac Created for {EMAIL} | [Web Version]( December 3, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [Why W+K is Adweek's 2019 US Agency of the Year]( Adweek picked Wieden+Kennedy as 2019's US Agency of the Year, and Doug Zanger spotlights nine campaigns that showcase how "a relentless focus on successful and unique work that builds brands is their true calling card." Among the creative work highlighted are its collaboration with Droga5 for Bud Light and HBO's "Game of Thrones," "The Inspiration Room" for HBO, "Dream Further & Never Stop Winning" for Nike and the "Rudy II" campaign and dating simulator for KFC. [Adweek (tiered subscription model)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Your guide to ML for fraud prevention Learn how to make machine learning part of your proactive ad fraud defence that is tactic-agnostic, accurate and able to stop fraud before it takes your ad spend. [Download TrafficGuard's guide]( to understanding machine learning for fraud prevention. ADVERTISEMENT [] Creative [] [McCann, Chick-fil-A gift holiday "Together Time"]( [McCann, Chick-fil-A gift holiday "Together Time"]( (Chick-fil-A/YouTube) McCann's two-minute animated holiday spot for Chick-fil-A tells the story of a young girl, whose family is too busy to help her build a snowman, being led into a magical world behind a grandfather clock where she discovers "The Time Shop" and a man who teaches her about "Together Time" and gives her a certificate that she takes back home that gifts "1 hour to make the best snowman ever." The campaign includes a dedicated site where people can customize Time Cards as gifts and a free Time Shop pop-up in New York City. [The Drum (free registration)]( (12/2), [Marketing Dive]( (12/2), [Campaign US (tiered subscription model)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [FF L.A. creates a one-note symphony for Louis XIII Cognac]( [FF L.A. creates a one-note symphony for Louis XIII Cognac]( (Louis XIII Cognac/YouTube) FF Los Angeles' "One Note Prelude" video for Louis XIII Cognac starts with the G-sharp note made by two toasting cognac glasses and features a symphony composed entirely from the same note, while robotic arms perform the rituals of cognac tasting, such as swirling it in the glass. FF Los Angeles' Fred Raillard says, "The marketing idea is to kind of have our own ritual of consumption for Louis XIII Cognac." [Campaign US (tiered subscription model)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [How this CCO's search for the truth led to GoDo Discovery Co.]( GoDo Discovery Co. co-owner and Chief Creative Officer Todd Lancaster talks about the biggest career mistake that got him fired, how music shaped his approach to creativity and why he founded the Dallas-based creative collective. "I've been trying to find the truth for other people's things. ... I wanted to found and become a partner at a place where that's what we do," he says. [Adweek (tiered subscription model)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Terri & Sandy's Terri Meyer talks travel, content]( Terri & Sandy's Terri Meyer chats in this podcast about teasing Droga5 and escaping with her camera on global travels. She also discusses favorite TV shows and books, including "The Marvelous Mrs. Maisel" and "The Handmaid's Tale." [Ad Age (tiered subscription model)]( (12/3) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Report: Mother, Horizon Media top Oct. new business wins]( R3 Worldwide reports that year-to-date value for US creative shops has fallen 27% and pitch volume dropped 10% in comparison to the same time in 2018. The company's new business leagues for October show Mother, MullenLowe Group and Ogilvy take the top three spots, respectively, for US creative wins, while Horizon Media, Carat and OMG23 lead the pack for US media wins. [Campaign US (tiered subscription model)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Gartner: Marketers to embrace AI, abandon personalization]( Some 80% of marketers are expected to forgo personalization efforts by 2025 due to low investment returns and complicated customer data management issues, and influencer marketing budgets will decrease by one-third by 2023 due to waning consumer trust in unknown brands, according to a Gartner study. Gartner also predicts that artificial intelligence will be used to detect emotions in more than 50% of digital ads by 2024, and more than 25% of marketing teams will include a behavioral scientist or ethnographer by 2025. [MediaPost Communications]( (12/2), [Campaign UK (tiered subscription model)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | How to Drive Organic Growth, Dec. 12, New York]( [Workshop | How to Drive Organic Growth, Dec. 12, New York]( When sales growth slows, most companies invest more resources in their sales teams. Savvy agencies also invest in their account-management and client-servicing employees. Because generating more business from existing clients not only increases revenue -- it's more profitable, too. It's the business trifecta everyone seeks: increased client retention, increased sales, and lower costs of acquisition. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] What seems today inconceivable will appear one day, from a higher stand point, quite simple and harmonious. Max Planck, theoretical physicist, Nobel Prize winner who discovered energy quanta [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback](mailto:aaaa@smartbrief.com) [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â