Adweek's global agency of 2019 is McCann Worldgroup

GS&P, Xfinity bring E.T. back to visit Elliott | McCann NY, woodland animals return NY Lottery gift | Droga5, RAINN highlight poor attention to sexual assault Created for {EMAIL} | [Web Version]( December 2, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( ADVERTISEMENT Top Story [] [GS&P, Xfinity bring E.T. back to visit Elliott]( [GS&P, Xfinity bring E.T. back to visit Elliott]( (Xfinity/YouTube) Goodby Silverstein & Partners' two-minute spot for Xfinity reunites E.T. with Elliott after 37 years, showing the latter's children being startled as E.T. emerges from behind a snowman before iconic scenes from the movie are re-created. The spot debuted during NBC's broadcast of the Macy's Thanksgiving Day Parade and Xfinity subscribers who use X1 will be taken to what the company describes as "an E.T.-themed destination" by saying to their voice remotes, "E.T. phone home." [Adweek (tiered subscription model)]( (11/28), [Variety online]( (11/28), [The Drum (free registration)]( (11/28) [LinkedIn]( [Twitter]( [Facebook]( [Email]( Ad fraud to cost over $100m a day in North America by 2023 In this comprehensive profile of ad fraud in North America, you will learn about key drivers of the digital ecosystem, steps to protect your ad spend, and how innovative advertisers are using fraud prevention as a tool for growth. [Download this white paper]( to learn how to get ahead of ad fraud. ADVERTISEMENT [] Creative [] [McCann NY, woodland animals return NY Lottery gift]( [McCann NY, woodland animals return NY Lottery gift]( (New York Lottery/YouTube) McCann New York, with The Mill, has created a spot for the New York Lottery, which tells the story of woodland animals returning a lost scratch-off lottery game ticket given to a ranger by her boss for the holidays. The various CGI animals team together to get the gift back to its owner and the tagline reads, "Believe in the magic of the season." [Ad Age (tiered subscription model)]( (11/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Droga5, RAINN highlight poor attention to sexual assault]( [Droga5, RAINN highlight poor attention to sexual assault]( (RAINN/YouTube) Droga5's spots for nonprofit RAINN spotlight how hospital staff shortages and a lack of training affect sexual assault survivors. The spots, directed by Smuggler's Samantha Scaffidi, show the lonely wait endured by a woman seeking help as she is ignored by staff, until it all becomes too much and she leaves without treatment or evidence being collected. [Ad Age (tiered subscription model)]( (11/27) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [November picks from WPP's Lindsay Pattison]( WPP's Lindsay Pattison shares her 10 highlights in creativity and technology from November, including Unilever's testing of ads that allow viewers to choose a charity to which 50% of ad revenue will be donated. She also spotlights livestream shopping, Coca-Cola's first new brand in over 10 years -- AHA -- and the new collaboration between Prada and Adidas. [The Drum (free registration)]( (12/2) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Ogilvy's Hartzman on rejuvenating creativity with side hustles]( Ogilvy's Marc Hartzman offers five tips for creatives who want to rekindle their inspiration and love of creativity via side projects. "[O]ne thing I can guarantee is that being creative on the side will energize you," he writes, noting, "That's good for your partners, your bosses, your clients, and most importantly, your sanity." [Campaign US (tiered subscription model)]( (11/29) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Adweek's global agency of 2019 is McCann Worldgroup]( McCann Worldgroup has been selected by Adweek as Global Agency of the Year for the first time since 2000, and Minda Smiley chats to agency staff about its resurgence, its focus on purpose-driven work and spotlights this year's key account wins, awards and creative. Global creative chairman Rob Reilly says, "We're not just people who do the ads," adding, "I think that's what's exciting -- when you get those opportunities with clients that are actually so impactful in the world." [Adweek (tiered subscription model)]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Ad Council, NYIAX form partnership]( Upfront marketplace NYIAX is opening its interface to the Ad Council to enable agencies to access hundreds of digital media publishers that donate media for campaigns. The partnership will run through 2019 and possibly longer, says the Ad Council's Greg Kelly. [MediaPost Communications]( (12/1) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Account Management Boot Camp, Dec. 10, New York]( [Workshop | Account Management Boot Camp, Dec. 10, New York]( To be successful in today's rapidly changing and competitive world -- with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money -- business leaders must increasingly become more agile and strategic. This highly interactive, one-day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output and the people who make it all happen. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Global agency staff publicly reveal their salaries]( Campaign US (tiered subscription model) [] - [TBWA\Media Arts Lab, Apple bring emotion to holidays]( The Drum (free registration) [] - [Mcgarrybowen, United bring employee into "Star Wars"]( The Drum (free registration) [] - [AmEx, Momentum unveil "The Big Future of Shopping Small"]( Adweek (tiered subscription model) [] - [72andSunny taps Lizzo to showcase Dolby Atmos Music]( Ad Age (tiered subscription model) [] [] Silence is so accurate. 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