TBWA\Media Arts Lab, Apple bring emotion to holidays

TBWA\Media Arts Lab, Apple bring emotion to holidays | 72andSunny taps Lizzo to showcase Dolby Atmos Music | VIRTUE spotlights Dubai with Hudson, Paltrow, Saldana Created for {EMAIL} | [Web Version]( November 26, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [TBWA\Media Arts Lab, Apple bring emotion to holidays]( [TBWA\Media Arts Lab, Apple bring emotion to holidays]( (Apple/YouTube) TBWA\Media Arts Lab's holiday spot for Apple, "The Surprise," tells the story of a family going to visit their grandfather who's grieving the loss of his wife. The short film, directed by Smuggler's Mark Molloy, shows the family bringing love and chaos into his home and ends with his granddaughters giving him an iPad on Christmas morning that shows how they've been spending their time -- making a video using old photos and footage to show how much they loved their grandmother. [The Drum (free registration)]( (11/25), [Adweek (tiered subscription model)]( (11/25), [Ad Age (tiered subscription model)]( (11/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [72andSunny taps Lizzo to showcase Dolby Atmos Music]( [72andSunny taps Lizzo to showcase Dolby Atmos Music]( (Dolby/YouTube) 72andSunny Los Angeles' new spot for Dolby Atmos Music debuted during the American Music Awards and features Lizzo discussing her creative process, singing and playing the flute. The ad is the first in a series featuring celebrities, and the campaign also includes social, digital, video, a traveling Airstream and an experiential space in New York City. [Ad Age (tiered subscription model)]( (11/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [VIRTUE spotlights Dubai with Hudson, Paltrow, Saldana]( [VIRTUE spotlights Dubai with Hudson, Paltrow, Saldana]( (Visit Dubai/YouTube) VIRTUE Worldwide's new global campaign for Dubai Tourism stars Kate Hudson, Gwyneth Paltrow and Zoe Saldana and centers on a film titled "A Story Takes Flight," during which the celebrities explore the city and meet the locals. The push is running across TV, out of home, digital, cinema and streaming and is supported by each star's social accounts. [The Drum (free registration)]( (11/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [Fallon's Rocky Novak offers one-word insights]( Fallon CEO Rocky Novak gives one-word answers to questions about advertising. He says "guts" is what's needed for groundbreaking creative, that "empathy" is the most important leadership quality and that "incrementalism" is a deal-breaker with clients. [Campaign US (tiered subscription model)]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [An interview with WE Communications' Kristin Flor Perret]( WE Communications' Kristin Flor Perret chats about career highlights, who she follows on social, her favorite tech and what needs to change. "There's a real thirst for advertising to be real and authentic, and most brands either aren't listening or haven't figured out how to do it," she says. [The Drum (free registration)]( (11/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Empower promotes 3 women to leadership team]( Empower has elevated Kellie Kantner, Laura Nix and Jennifer Jackson to its leadership team as senior vice presidents. "I'm thrilled to announce the promotions of these three women who are largely responsible for Empower's 30% growth this past year," says President and Chief Operating Officer Rob FitzGerald. [MediaPost Communications]( (11/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Google plans to curtail US managed services]( Marketers and agencies may soon need to find alternatives for Google managed services for its Google Display & Video 360, Search Ads 360, Google Analytics 360 and Campaign Manager platforms as the company plans to wind down that offering, writes Alison Weissbrot. Essence's Oscar Garza says the move creates opportunity for agencies: "It continues to allow us to articulate the value of our services." [AdExchanger]( (11/26) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Legislative & Regulatory [] [DAA launches tool to help with CCPA compliance]( DAA launches tool to help with CCPA compliance (Digital Advertising Alliance) The Digital Advertising Alliance is rolling out an icon that consumers can click to be transferred to a page where they can opt-out of the sale of their personal data as enforced under the upcoming California Consumer Privacy Act. The DAA is a nonprofit organization whose rules are enforced by leading trade groups, including the American Association of Advertising Agencies, Interactive Advertising Bureau, the Association of National Advertisers and the American Advertising Federation. [MediaPost Communications]( (11/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | How to Drive Organic Growth, Dec. 12, New York]( [Workshop | How to Drive Organic Growth, Dec. 12, New York]( When sales growth slows, most companies invest more resources in their sales teams. Savvy agencies also invest in their account-management and client-servicing employees. Because generating more business from existing clients not only increases revenue -- it's more profitable, too. It's the business trifecta everyone seeks: increased client retention, increased sales, and lower costs of acquisition. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] [] If you are really thankful, what do you do? You share. W. 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