Global agency staff publicly reveal their salaries

AmEx, Momentum unveil "The Big Future of Shopping Small" | Alaskan Hardgear says "Live Life Less Soft" | Huge, BRASH unveil tech-driven coffee shop Created for {EMAIL} | [Web Version]( November 25, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [AmEx, Momentum unveil "The Big Future of Shopping Small"]( American Express, with experiential agency Momentum Worldwide, is celebrating its 10th Small Business Saturday with a two-weekend interactive experience in New York City, "The Big Future of Shopping Small," which showcases the future of retail through augmented reality and artificial intelligence. The experience features QR codes for all independent retailers in the event, and examples of interactivity include doughnut retailer Glazed and Confused using AI biometrics to match consumers with the right product, and AR wine labels that feature brand storytelling. [Adweek (tiered subscription model)]( (11/22), [Ad Age (tiered subscription model)]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Creative [] [Alaskan Hardgear says "Live Life Less Soft"]( [Alaskan Hardgear says "Live Life Less Soft"]( (Duluth Trading Co./YouTube) Planet Propaganda has created Alaskan Hardgear's debut on digital video and streaming TV with a campaign that stars real outdoor workers in Alaska and features the tagline, "Live Life Less Soft." One 30-second spot, set to the 1963 classic "Sunshine, Lollipops, and Rainbows" by Leslie Gore, shows helicopter pilots, boat captains, dock hands and more battling freezing conditions while wearing the brand's clothes. [Ad Age (tiered subscription model)]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Huge, BRASH unveil tech-driven coffee shop]( Huge and BRASH have teamed to create a coffee shop in Atlanta named Huge x BRASH, which features coffee roasters offering augmented reality storytelling experiences, a fully mobile buying journey and the agency's award-winning tampon machine. "We're always looking at ways to improve the customer experience, which is why we're excited to partner with Huge on this new venture," says BRASH Coffee Roasters founder Chris McLeod. [Campaign US (tiered subscription model)]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [PJ Pereira: 3 types of ideas that inspire the best creative]( Pereira O'Dell's PJ Pereira writes about what being a Cannes Lions juror taught him about the best creative, including "engine ideas" that propel clients forward, such as Nike's "Dream Crazy." He explores how "live ideas," exemplified by Wendy's push on "Fortnite," work by perfectly capturing a consumer moment, and how "legacy ideas," such as McCann's "Fearless Girl," are designed to create a long-lasting impression on consumers. [Adweek (tiered subscription model)]( (11/24) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Global agency staff publicly reveal their salaries]( Global agency staff publicly reveal their salaries (Pixabay) Agency staff across the globe are anonymously revealing their actual salaries via a "Real Agency Salaries" public spreadsheet, which allows people to view pay levels via title, department, gender, ethnicity, sexual orientation, experience level and more. American Association of Advertising Agencies President and CEO Marla Kaplowitz says, "While companies used to encourage 'don't ask, don't tell' regarding salaries, more and more employees are advocating for transparency to understand compensation as well as career pathing." [Campaign US (tiered subscription model)]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [IPG wins global account of LATAM Airlines Group]( Interpublic Group has won the global account for LATAM Airlines Group and it will be handled by cross-agency unit Graphene, led by McCann Worldgroup and IPG Mediabrands. "This is a great example of the open architecture model we have championed at IPG for over a decade, with collaboration at its core," says IPG CEO Michael Roth. [MediaPost Communications]( (11/22) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Report: Worldwide programmatic ads to top $100B]( Programmatic digital ad transactions are expected to account for 65% of digital ad dollars this year and top $100 billion for the first time, according to Zenith research, but overall programmatic growth is projected to contract to 22% in 2019, versus 35% last year. "If the market finds a way to address concerns about privacy while offering personalization that provides value, we would expect a further acceleration [in programmatic]," says Jonathan Barnard, Zenith's head of forecasting. [AdExchanger]( (11/25), [MediaPost Communications]( (11/25) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Account Management Boot Camp, Dec. 10, New York]( [Workshop | Account Management Boot Camp, Dec. 10, New York]( To be successful in today's rapidly changing and competitive world -- with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money -- business leaders must increasingly become more agile and strategic. This highly interactive, one-day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output and the people who make it all happen. [Sign up here](. [LinkedIn]( [Twitter]( [Facebook]( [Email]( Learn more about 4A's: [Homepage]( | [Training Programs]( | [All Upcoming Events]( [] Hot Topics [] - [Could Tenn. be the next agency creative hub?]( Adweek (tiered subscription model) [] - [VMLY&R serves up 2-hour "Drool Log" film]( Adweek (tiered subscription model) [] - [GUT exposes Thanksgiving cheesecake cover-up]( Campaign US (tiered subscription model) [] - [Why Apple Watch ad is this creative director's pick]( The Drum (free registration) [] - [BBDO Atlanta says only Honey Baked Ham will do]( MediaPost Communications [] [] Good cheese needs good companions. James Beard, cook, cookbook author, teacher [LinkedIn]( [Twitter]( [Facebook]( [Email]( [Sign Up]( [SmartBrief offers 200+ newsletters]( [Advertise]( [Learn more about the SmartBrief audience]( Subscriber Tools: [Manage Subscriptions]( [Update Your Profile]( [Unsubscribe]( [Send Feedback](mailto:aaaa@smartbrief.com) [Archive]( [Search]( Contact Us: Advertising - [Dena Malouf](mailto:dmalouf@smartbrief.com) Editor - [Mike Driehorst](mailto:aaaa@smartbrief.com) Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2019 SmartBrief, Inc.® [Privacy Policy (updated May 25, 2018)]( | [Legal Information]( Â