MONO, Sam's Club set Usain Bolt a Scan & Go challenge

Reynolds infiltrates Samsung ad with movie, gin | MONO, Sam's Club set Usain Bolt a Scan & Go challenge | McCann grabs attention with pets to spotlight kids in foster care Created for {EMAIL} | [Web Version]( November 21, 2019 CONNECT WITH 4A's  [LinkedIn]( [Facebook]( [Twitter]( [4A's SmartBrief]( [4A's SmartBrief]( News for the advertising, media, and marcom industries [SIGN UP]( ⋅ [FORWARD]( [] Top Story [] [Reynolds infiltrates Samsung ad with movie, gin]( Reynolds infiltrates Samsung ad with movie, gin (Jesse Grant/Getty Images) Adam&EveDDB created a TV spot that features Ryan Reynolds talking up the QLED TV from Samsung as the superior method of watching his new "6 Underground" Netflix movie when the Samsung screen starts running a spot for his gin brand, Aviation. "I bought mid-roll ad placement...It felt like the right thing to do," he says to the fictional director. [Adweek (tiered subscription model)]( (11/20), [Ad Age (tiered subscription model)]( (11/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Advertising Week [] [MONO, Sam's Club set Usain Bolt a Scan & Go challenge]( MONO is touting Sam's Club's Scan & Go mobile app with a 90-second spot that features Usain Bolt using the app to shop for 20 items in fewer than three minutes. The ad shows Bolt tearing around the brand's warehouse with his trolley and being cheered as he crosses the finish line with seven seconds to spare, before Allyson Felix appears, shoves her medals into Bolt's hands, and says, "Reset the clock." [Marketing Dive]( (11/20), [Adweek (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [McCann grabs attention with pets to spotlight kids in foster care]( McCann Toronto's campaign for the Dave Thomas Foundation for Adoption-Canada features ads showing dogs and cats alongside children with the copy "Up for adoption" that are running across TV, out-of-home, social and digital. When people visit the campaign's dedicated site, they're greeted with the message, "We're sorry if you thought we were talking about pets. We had to do something to get your attention because more than 30,000 children are waiting to be adopted from foster care in Canada." [Ad Age (tiered subscription model)]( (11/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency Insider [] [VB&P COO: Think outside the box about mentorships]( Venables Bell & Partners Chief Operating Officer Kate Jeffers debunks five mentorship myths that prevent women from receiving the support they need to rise to leadership positions. Mentoring doesn't necessarily mean a one-on-one relationship with a senior female executive, she writes, and if the mentoring role were spread across a diverse range of people, everyone would benefit. [Ad Age (tiered subscription model)]( (11/21) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] [Dentsu's Jeff Tan: Agencies need to learn humility]( Dentsu Aegis Network's Jeff Tan explores how a self-congratulatory frame of mind can hamper learning and innovation, and explains the Japanese concept of kaizen, which fosters "continuous incremental improvement." "Unless we reprogram our default setting from 'faultless' to 'vulnerable and ready for incremental improvements,' we'll only be hurting ourselves and our ability to deliver for our clients in the long run," he writes. [Adweek (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Agency News [] [Walrus wins creative, media AOR for Lowes Foods]( Lowes Foods has appointed Walrus as its new creative and media agency of record, after a review of multiple agencies, and Walrus is tasked with launching a creative campaign in the first quarter to boost brand awareness and consideration. "The team at Lowes Foods have created a food shopping experience unlike any other. It's a dream assignment for Walrus," CEO Frances Webster said. [Campaign US (tiered subscription model)]( (11/19) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Media & Technology Trends [] [Facebook helps advertisers bolster brand safety]( Facebook helps advertisers bolster brand safety (Loic Venance/AFP via Getty Images) Facebook is rolling out tools and launching tests to provide more advertiser transparency and enhanced brand safety, including whitelist creation tools, an advanced blocklist service and in-stream placements with integrated content-level whitelisting, and the platform has also added Zefr to its list of safety partners. This "is part of a two-plus year journey that we've been on to ensure that we provide advertisers with as many controls as possible to help their brands feel safe and secure being on our platform," says Facebook's Carolyn Everson. [Marketing Land]( (11/20), [Ad Age (tiered subscription model)]( (11/20), [The Drum (free registration)]( (11/20) [LinkedIn]( [Twitter]( [Facebook]( [Email]( [] Association News [] [Workshop | Account Management Boot Camp, Dec. 10, New York]( [Workshop | Account Management Boot Camp, Dec. 10, New York]( To be successful in today's rapidly changing and competitive world -- with more demanding clients, the shift to increasingly more project work, and what always feels like less time/money -- business leaders must increasingly become more agile and strategic. This highly interactive, one-day course is for anyone in Account Management roles and covers critical topics relating to mastering the business, the client, the creative output and the people who make it all happen. [Sign up here](. 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